How To Jumpstart Your Venture by Crafting an Irresistible Crowdfunding Campaign
You are in for one heck of an experience. We're talking with Jim Riley who is the President of Baja United Group.
He has an amazing story and journey of being able to do what he does, which is import wine and beer. He also had a stint at Ketel One Vodka. He was there for quite some time helping build a brand that eventually was sold off. He is a professional off-road truck racer and a Spartan enthusiast.
There are many valuable takeaways. I want to give you a couple of highlights, so you know what to expect. We talk about crowdfunding. He leveraged the power of crowdfunding to fund and jumpstart his venture. Before that, he went out and raised $5 million and he shares his secret and the mindset of how he was able to do that and what investors and people are looking for. It's his biggest advice that he gives folks and we got him to share on this episode exactly how you can do that if that is your desire.
In addition, he shares this strategy of visualization and how he's been able to knock out these crazy feats of endurance. How he's been able to run these crazy races and the benefit of doing permeates through all of his businesses, through his life, through raising his kids.
President of Baja United Group
Jim Riley is the President of Baja United Group. As the former Chief Executive Officer for Intersect Beverage, Jim Riley led all distillery operations, distribution partnerships, public relations, sponsorships and marketing programs. Jim provides executive leadership and strategic counsel to clients and partners in various capacities, complemented by over 20 years of branding, communications, crisis management, public relations, marketing and investor relations both in the private and public sector.
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