How To Own Your Corner of the Real Estate Market

How To Own Your Corner of the Real Estate Market

Meet Frank McKinney, a real estate rock star, a real estate artist, a six-time bestselling author and a philanthro-capitalist. In addition to that, Frank is a larger than life character, an ultra-marathoner, an actor and an inspirational speaker. He has the uncanny gift, the ability to see opportunities and create markets where none existed before.

Frank is a fascinating individual who has an amazing story. He turned his life completely around, got into real estate and does the speculative home building. That means he will build a house not having a buyer in place and sell it. It’s not a crazy thing if you're selling $250,000, $200,000 homes. When you sell houses for up to $50 million on speculation not knowing who that buyer is going to be, you have got to have some cojones.

In this talk, you’re going to hear how Frank deals with fear. If you want to talk about fear and anxiety and self-doubt, how about building a house, getting funding from it from banks and putting your own money on the line in the tune of tens of millions of dollars just knowing and having a resolute belief that it's going to happen? It doesn't mean he doesn't feel fear and he talks about, “How do I overcome that fear? How do I overcome that self-doubt?” You may not be a real estate investor, you may not even be an investor but in some form or fashion in your life, you are feeling fear when you step outside that comfort zone. You want to have a strategy for overcoming that, and a great person to learn from is Frank and we talk about that.

We also talk about personal branding and Frank's belief in personal branding. If you want to talk about a guy that has branded himself in his community, in his niche, in his world, this is a guy that doesn't follow convention. He’s created his own brand and has paved the way for many others to be who they are.