How To Become a Great Marketer by "Doing It All"
We are talking to the $250 billion man, Geoff Chadwick. He is the Chief Marketing Officer at FortuneBuilders. I say the $250 billion man because he has managed over $250 billion in ad spend in his career so far and that number keeps growing every day.
In this discussion, you're going to learn lessons from advertising, all of the experience that he has had in managing that large of an ad spend. You're going to learn some of the lessons that he picked up along the way. You'll also discover what and why you need to be a full-stack marketer. That was completely a brand-new term to me. If you know what that means in the development world or if you don't know, you're going to find out in this episode.
We also talk about the dot-com crash, the Wild Wild West and calling audibles in business and in life. In addition, we get into the power of being present for your family, for your business and for your team. Finally, how to get more out of your team and it's not what you're thinking. This talk is jam-packed with greatness. I can't wait for you to hear it.
CMO of FortuneBuilders
"If it didn’t move the needle, it didn’t work." That is Geoff Chadwick’s philosophy on measuring the effectiveness of marketing campaigns. As the CMO of FortuneBuilders, the country’s premiere real estate investment education company, Geoff oversees the development of all of the company’s marketing campaigns, media buying strategy and implementation, brand development and brand reputation management, and software development. His “did it move the needle” philosophy is how FortuneBuilders, which runs thousands of online, TV and Radio, direct response ads every year, measures its success. Geoff joined FortuneBuilders with 16 years of software development under his belt, as well as extensive enterprise solutions experience. He has also worked as a high-level consultant with blue chip clients including Nabisco, BarnesAndNoble.com, Priceline.com, and Best Buy. Geoff has received numerous industry honors and recognition, including; member of Emerging Technologies Panel, featured on CNBC’s “Technology Weekend Review” and in the Wall Street Journal.
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