⏱ A 60-Minute Online Class
How To Save Time, Save Money, and Get Your Product on Store Shelves
ABOUT THIS CLASS
How To Save Time, Save Money, and Get Your Product on Store Shelves
Meet Tracy Leigh Hazzard who has become a beacon of reinvention, innovation and entrepreneurship. She has been featured all over the media. She has been a leader in the product space, taking over 250 products to retail. She has been working with inventors, inventing and she has patents herself.
We talked about a lot of different things and this is going to be a variety show. If you’ve got that idea, that invention that you want to get to market, Tracy has some good insights on how you can do that and how you can leverage a lot of tools that are available nowadays to go out and get your product to market.
The other big takeaway that you’re going to discover in this talk is this idea of being a marketer over being an inventor. This applies to everybody. Everybody should be in the business of marketing whatever it is that they sell, whether that’s your own personal brand. If you’ve got a job, you’ve got to market your brand within that organization. If you’re an entrepreneur, even though you may be selling a product, a widget, a service, you really are not in that business, you are in the business of marketing.
We also talked about innovation a great deal. In this society, it’s to innovate or die. We talked about why it’s important to innovate, how you can innovate or how you could reinvent your own personal brand. If you don’t, you’re not going to be moving forward. If you like the idea of influence, if you like the idea of bringing a product to market or you’re wanting to start that business, then you’re going to love this talk.
Tracy Hazzard, Inc. Columnist & CEO of Hazz Design has co-designed and developed 250+ products generating almost $2 Billion in revenue for her retail clients. Tracy has had products in all major e-commerce and mass-market retailers; office superstores; electronics boutiques; and wholesale clubs, including the best-selling mesh office chair at Costco. For over 25 years, she has worked with design-leading brands like Martha Stewart Living and Herman Miller and is an expert in product, furniture, color and materials.
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