Direct Response Video
Direct Response Video

A Powerful 5-Part Online Course from Rick Cesari, Author of Building Billion Dollar Brands

Buy This Course • $49

A Powerful 5-Part Online Course from Rick Cesari, Author of Building Billion Dollar Brands


Rick Cesari

Author of Building Billion Dollar Brands

A pioneer in the Direct Response advertising industry, Rick Cesari has used Brand Response strategies to help build many iconic brands from scratch such as Juiceman, Sonicare, The George Foreman Grill, OxiClean, Clarisonic, Rug Doctor, Momentus Golf and many others. Rick has helped take companies like GoPro from a start-up to over a billion dollars in sales in just a few short years. He is the author of “Buy Now, Creative Marketing that Gets Customers to Respond to You and Your Marketing“ and “Building Billion Dollar Brands”.

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About This Course

Video Marketing Secrets from Billion Dollar TV Brands

Are you leveraging the HUGE potential of video marketing to grow your business?

According to a 2019 study, 70% of people have shared a “brand video” with friends and family — and people who watch a video about your product or service are 74% more likely to BUY!

So if you aren’t using video to market your business . . . quite frankly, you’re leaving money on the table — and before long you WILL be left behind.

But don’t worry — creating & publishing world-class marketing videos has never been easier! 

This incredible new course will give you the tactics and resources you need to create stunning videos for your business at low or NO cost.

You’ll discover exactly how to create ultra-engaging video ads that lower your acquisition costs, boost your sales, and turn your customers into your biggest advocates.

You’ll learn step-by-step . . .

  • How to use the 3 best types of marketing videos to get your product tons of FREE attention [Bonus: Get a 5-step formula for creating captivating demo videos]
  • How to take a video through the entire 3-step production process: pre-production, production & post-production
  • How to make compelling videos using the “6 Principles of Persuasion” that drive viewers to buy now

. . . And more!

So if you’re ready to start spending less on marketing — while generating more sales — take this course today to start leveraging video marketing to grow your business!

Here’s Exactly What You’ll Learn in This Course


What is Video Persuasion?

Learn how Rick Cesari used “video persuasion” to build multiple billion dollar brands — and why video is the marketing of the future.


The Most Effective Video Content

Discover the 3 types of video content — and learn when to use each one to sell your product or service. [Bonus: Get a 5-step formula for creating Grade-A demo videos!]


How To Create A Great Video

Learn how to easily create AMAZING high-quality videos in this essential walk-through of the pre-production, production & post-production process.

See All 5 Modules


Make Your Video Content Compelling

Discover how to use Dale Carnegie & A.I.D.A. to create captivating videos that grab attention and drive sales.


The Persuasion Principles

Learn the 6 Principles of Persuasion that make up the foundation of marketing . . . and learn how to use them to make your videos irresistible.

Direct Response Video

2 Exercise Files Included

  • Script Template
  • 4 Steps to Creating Videos that Sell Your Products Like Crazy

Watch On-Demand

Learn at your desk, in the gym, or on-the-go with our innovative online classroom.

56 Minute Watch Time

Broken into 5 bite-sized video modules for even the busiest of schedules.

Life-Changing Takeaways

The course is packed with hacks, tips, & takeaways that can impact your life immediately!


This training is everything I hoped it would be. It confirmed and added more detail to what I had already learned about building wealth. Thanks for all the great info, and now I'm even more excited to go out and get started!

Darrin Scott

Rancho Cucamonga, California

Explosive! This training touched base on all the things that I wondered about building wealth and needed to understand.

Venus Amos

Detroit, Michigan

I am so thankful to FINALLY get started on building financial freedom. You have given me the confidence that I can do it, and I truly appreciate the wealth of information and experience that is made available here.

Ben Vanderhoff

Greenwood, Indiana

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