Neuro-Linguistic Negotiation
Neuro-Linguistic Negotiation

A Powerful 16-Part Online Course from Than Merrill, Founder & CEO of FortuneBuilders

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A Powerful 16-Part Online Course from Than Merrill, Founder & CEO of FortuneBuilders


Than Merrill

Founder & CEO of FortuneBuilders

Founder & CEO of FortuneBuilders and CT Homes, Than is one of the most successful real estate investors in the nation. He has bought and sold hundreds of properties nationwide during his investing career and he founded FortuneBuilders with the simple idea of sharing his knowledge and passion for real estate with aspiring investors. As a graduate of Yale University and a former NFL player, Than attributes his success in sports, business and investing to coaching, education and systems.

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About This Course

How to Use Persuasion Psychology to Get More "Yeses" From Buyers, Sellers, & Lenders

In life, you don’t get what you want . . . you get what you have the power to negotiate.

This is especially true when it comes to investing in real estate.

Whether you’re discussing an offer with a motivated seller . . .

. . . hiring a contractor to rehab a property . . .

. . . meeting with a private lender to fund your real estate deals . . .

. . . or selling a house to a potential buyer . . .

Your profit is directly determined by the strength of your negotiation skills.

That’s why the ability to negotiate (leveraging 12 simple and fascinating persuasion psychology tactics) is one of the most rewarding and lucrative skills you can ever learn – both in business and in your personal life.

If you’re interested in flipping your first (or next) piece of real estate this year . . . or having more confidence in social situations . . . or simply getting other people to say “yes” to you on a consistent basis (including your boss, spouse, kids, friends, salespeople, etc) . . .

. . . then don’t miss this powerful, step-by-step online course.

Here’s Exactly What You’ll Learn in This Course



Meet your trainer Than Merrill — former NFL player turned ultra-successful real estate investor, and your personal trainer for this course!



An introduction to 12 psychological techniques that will forever transform the way you approach (and walk away from) any negotiation scenario.


Improving Your Probability of Success

Learn the #1 thing you should do to set yourself up for a successful negotiation before even saying a word.

See All 16 Modules


Two Offer Strategy

Learn how you can leverage this easy-to-use negotiating tactic to give your counterpart the illusion of choice (while getting exactly what you want).


Setting Things Aside

Use time to your advantage. Discover how you can create a win-win situation with this strategy by setting the stage and knowing when to strike.


The Flinch

Discover how you can use these subtle body language cues to turn a negotiation in your favor.



Silence is golden. Learn how to use this powerful negotiation tactic to get more by saying less.


Defer to a Higher Authority

Learn this strategy for getting a quick concession from your negotiating partner – and remaining the “good guy” in their eyes (Hint: if you’ve ever bought a car, there’s a good chance this technique has been used on you already).


The Decoy

Learn this simple misdirection tactic to get what exactly you want and still make the other party feel like they left the table victorious.


The Takeaway

Discover this strategy for taking control and closing a deal when the other party won’t stop twiddling their thumbs.


The Competitor

People love winning. It’s human nature. Discover how you can leverage competition in your negotiations – with your desired end result as the prize.


Splitting the Difference

Learn how to use this win-win strategy at the end of a negotiation to get your buyers to come up or your sellers to come down.


Deadline Pressure

Learn how to set the perfect deadline to get your negotiating partner close quickly on your deal.


The Ultimatum

Discover how you can leverage this all-or-nothing negotiating tactic to walk away with it all.


The Last-Minute Nibble

Learn this simple negotiation strategy to sweeten the deal for yourself in the final minutes of your negotiation.


Final Thoughts

There you have it. Implement these 12 negotiating strategies to start walking away from your next negotiation with your exact, desired outcome!

Neuro-Linguistic Negotiation

3 Exercise Files Included

  • The Pros & Cons of Neuro-Linguistic Techniques
  • Answers to 48 Common Seller Objections
  • Negotiation Playbook

Watch On-Demand

Learn at your desk, in the gym, or on-the-go with our innovative online classroom.

72 Minute Watch Time

Broken into 16 bite-sized video modules for even the busiest of schedules.

Life-Changing Takeaways

The course is packed with hacks, tips, & takeaways that can impact your life immediately!


This training is everything I hoped it would be. It confirmed and added more detail to what I had already learned about building wealth. Thanks for all the great info, and now I'm even more excited to go out and get started!

Darrin Scott

Rancho Cucamonga, California

Explosive! This training touched base on all the things that I wondered about building wealth and needed to understand.

Venus Amos

Detroit, Michigan

I am so thankful to FINALLY get started on building financial freedom. You have given me the confidence that I can do it, and I truly appreciate the wealth of information and experience that is made available here.

Ben Vanderhoff

Greenwood, Indiana

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