Product Branding
Product Branding

A Powerful 7-Part Online Course from Rick Cesari, Author of Building Billion Dollar Brands

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A Powerful 7-Part Online Course from Rick Cesari, Author of Building Billion Dollar Brands


Rick Cesari

Author of Building Billion Dollar Brands

A pioneer in the Direct Response advertising industry, Rick Cesari has used Brand Response strategies to help build many iconic brands from scratch such as Juiceman, Sonicare, The George Foreman Grill, OxiClean, Clarisonic, Rug Doctor, Momentus Golf and many others. Rick has helped take companies like GoPro from a start-up to over a billion dollars in sales in just a few short years. He is the author of “Buy Now, Creative Marketing that Gets Customers to Respond to You and Your Marketing“ and “Building Billion Dollar Brands”.

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About This Course

How To Create a Product Everyone Knows, Likes, Trusts … and Buys From

Do you wish you had more sales?

Are you having trouble standing out in your market?

You might have a branding problem!

Every brand has a unique identity . . . and customers don’t buy from brands they don’t know and like.

This course will show teach you how to build a brand that drives sales and creates raving fans!

You’ll discover exactly how world-renowned marketers build billion-dollar brands — and learn how to emulate their strategies & tactics . . . even if your business is brand new.

You’ll learn step-by-step:

  • How to craft a Unique Selling Proposition (USP) that creates insatiable demand
  • How to get powerful 5-star testimonials that you can use to build social proof in your customer’s mind
  • How to uniquely position your brand in a way that dominates the competition and makes customers proud to be on your team

. . . and more!

If you’re ready to win the hearts & minds of customers — take this course today to build a world-class brand and become the LEADER in your market.

Here’s Exactly What You’ll Learn in This Course


What Is A Brand?

Meet your trainer — world-renowned marketer Rick Cesari — and learn how to use branding to make your company stand out in the crowd.


What's Your USP?

Discover how to create a Unique Selling Proposition (USP) that distinguishes your product or service . . . and drives sales like crazy!


The Power of Positioning

You need to zig when everyone else is zagging! Learn how to use the powerful positioning to highlight benefits instead of features.

See All 7 Modules


Always Deliver More Value

Learn how to under-promise and over-deliver to always deliver more value than expected and create raving fans.


Always Listen To Your Customers

Learn why your real boss is the CUSTOMER — and how to create a customer service attitude, not a department.


Creating Authentic Testimonials

Learn 3 ways to build your brand with testimonials — and how to use them to overcome objections and create social proof.


The 5 Brand Foundations

Discover the 5 Major Brand Questions you NEED to answer if you want to make sales and dominate your competition.

Product Branding

2 Exercise Files Included

  • 5 Keys To Building A Great Brand
  • 11 Timeless Marketing Tips for Growing Your Business

Watch On-Demand

Learn at your desk, in the gym, or on-the-go with our innovative online classroom.

36 Minute Watch Time

Broken into 7 bite-sized video modules for even the busiest of schedules.

Life-Changing Takeaways

The course is packed with hacks, tips, & takeaways that can impact your life immediately!


This training is everything I hoped it would be. It confirmed and added more detail to what I had already learned about building wealth. Thanks for all the great info, and now I'm even more excited to go out and get started!

Darrin Scott

Rancho Cucamonga, California

Explosive! This training touched base on all the things that I wondered about building wealth and needed to understand.

Venus Amos

Detroit, Michigan

I am so thankful to FINALLY get started on building financial freedom. You have given me the confidence that I can do it, and I truly appreciate the wealth of information and experience that is made available here.

Ben Vanderhoff

Greenwood, Indiana

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