entrepreneurship

Simple Personal Branding Tips for Entrepreneurs

Janine Perri

WealthFit Contributor

There’s no way around it. People will Google you. You can either plan and brand what they see, or leave it up to fate. Your reputation is priceless—don’t take the chance of making a bad impression.

Suppose you are looking to hire a real estate agent to help you find an apartment to buy in New York City. Your two best friends each give you the name of an agent they have used, and you have decided to work with one of their recommendations.

You Google the first agent see her real estate focused social media profiles, a host of positive Yelp reviews, a personal website, and a blog detailing different NYC neighborhoods and general advice for moving to the Big Apple.

You Google the second agent and you only find a defunct ZoomInfo profile.

Which agent do you choose?

The first agent, of course, because she has dedicated time to building her personal brand.

A personal brand is content you create that positions you as an authority in your field and maintains a consistent, friendly voice throughout your social media and marketing channels.

Whether you are currently an entrepreneur, planning to become one, or just looking to advance in your field, developing a personal brand early on is essential to long-term career success.

Why Do I Need a Personal Brand?

Think back to the two real estate agents.

The first one invested time and effort in creating valuable resources for prospective clients and establishing herself as an authority in her field.

The second one exemplifies the idea that if people can’t find you online, it’s like you don’t exist. Having that strong personal brand, especially one with a robust online presence, can be the difference between a client choosing you or your competitor.

The best part is that your personal branding can be tied to any business goal.

Maybe your startup is doing a seed round of venture capital and you need investors to believe not just in your business, but in you.

Maybe your business has been around for a few years, but you’re looking to expand into new markets or offerings.

Maybe you want to surround yourself with the people who can help your business get to the next level, or you want to pay it forward and find budding entrepreneurs to mentor throughout their journey.

Regardless of motivation, you are the face of your business and your personal brand is part of what differentiates you from your competition. Ready to get started? Here are a few ways to build your personal brand, both online and in-person.

Balance the Personal & Professional

Some entrepreneurs have preferred to separate their personal and professional social media profiles and online accounts, but blending the two can lend a new air of authenticity and showcase your multifaceted personality.

While not every social media post should be a picture of your dog or your last vacation, interspersing personal details throughout can humanize you and build rapport with your audience in a more intimate way.

Similarly, when writing your bio across various platforms, maintain a healthy mix of words and information related to your company or professional brand (such as that you are an app developer or a freelance writer), as well as words and facts about your life outside of work (such as that you’ve traveled to 25 countries or that you are a parent).

These details make you more relatable to prospective clients, industry contacts, and investors.

Engage Social Media Followers

Consider that 82% of people are more likely to trust a company when CEOs and other senior executives maintain an active social media presence.

Social media is no longer an option; it’s a necessity.

As with all branding, quality is more important than quantity, and you will want to be engaged on a handful of platforms where you can write, post, or share relevant content on a regular basis, rather than try to use too many platforms and not doing any of them well.

Your target audience and your business will determine which platforms will be most effective for you.

For example, Instagram is an excellent choice for a creative and image-based brand, especially one tailored for millennials and Gen Z, while Twitter is still a popular tool for industries like journalism. You might also consider joining or starting industry-specific groups on Facebook or LinkedIn.

Regardless of how many platforms you use, your social media handles should remain consistent (your full name is usually ideal).

Post Thought Leadership Articles

Post thought leadership articles on sites like LinkedIn, Medium, and your personal blog—because yes, as an entrepreneur you should always have a personal blog or at least a personal website.

You can also pitch articles to industry-relevant publications and trade forums, or offer to write a guest post for a blog that aligns well with your business’s goals. By establishing yourself as an authority on your subject, people will want to seek your personal expertise as well as your product or service.  

It can be tricky at first to create content around your personal brand without sounding too much like a salesperson for your business, but sprinkling in elements of a personal narrative (such as going on a college tour with your child or talking about an experience you had recently with a friend outside of the office) can help you achieve a better balance.

Participate in Networking Events, Industry Conferences, and Speaking Opportunities

Similar to writing thought leadership articles, making a name for yourself at these events shows your deep experience and willingness to share with others. The added benefit of networking events and conference events is the ability to develop connections in person and help your new contacts to put a name to a face.

If you are able to teach a workshop or give an enlightening lecture, potential clients will be more likely to want to connect with you, follow you on social media, and ultimately, use your business.


Building a personal brand takes time and concerted effort, and it might take a few tries to get it just right.

Gary Vaynerchuk didn’t get 2 million LinkedIn followers in a day . . .

. . . nor did Sheryl Sandberg achieve a net worth of $1 billion overnight.

Personal brands are a marathon, not a sprint; so make a plan, work hard, and enjoy the journey!

Share

Written By

Janine Perri

Janine Perri is a freelance writer and marketing professional with experience writing about business, marketing, education, travel, and language services.

Read more about Janine

RELATED TRAINING

 in 

ENTREPRENEURSHIP

article
Grit: The #1 Quality That Will Make or Break You as an Entrepreneur

Entrepreneurs starting a business need grit. Grit is the #1 common characteristic between elite performers in every industry.

Grit: The #1 Quality That Will Make or Break You as an Entrepreneur

Janine Perri

Read Now
article
5 Ways To Get Financial Help Today If Your Business Has Been Impacted By Coronavirus

Learn how to apply for financial aid from the federal government, your state government, or privately funded grants. Plus, learn how to get relief from your bills today.

5 Ways To Get Financial Help Today If Your Business Has Been Impacted By Coronavirus

Cash Lambert

Read Now
High-ROI Content Marketing

High-ROI Content Marketing

How To Rapidly Produce Digital Content That Drives Traffic, Leads, and Sales

Joe Fier & Matt Wolfe

Watch Now
The “Money Train” Method

The “Money Train” Method

5 Steps to Generating Consistent Income as a Speaker, Consultant, or Salesperson

Mike Handcock & Landi Jac

Watch Now
article
11 Startup Ideas + How to Create Your Own

Learn how to come up with a killer idea for your first (or next) startup — plus check out these 11 awesome ideas you can model or replicate.

11 Startup Ideas + How to Create Your Own

Cash Lambert

Read Now
Communicate, Sell, Win

Communicate, Sell, Win

How To Win Clients, Influence Employees, and Grow Your Business Through Effective Communication

Rene Kamstra

Watch Now
live talk
How To Decide On (& Manage) Opportunities

Developing his listeners into excellent conscious leaders, Mike Handcock join’s Dustin on the show and teaches us how to focus on what we’re doing right and live the life we want by following the four G’s: Get, Groom, Grow, and Go For The Gold.

How To Decide On (& Manage) Opportunities

The 60-Minute Business Plan

The 60-Minute Business Plan

A Crash Course on Effective Business Design for Busy Entrepreneurs

Jason Smith

Watch Now
Digital Nomad

Digital Nomad

How To Free Yourself From the Ordinary, Travel the World, and Make Money Online

Laura Petersen

Watch Now
live talk
Dirty Windows, 'The Pit' & How To Decide

Former options trader, Chris Beer, reveals her journey from the trading floor to consulting business owners how to "escape the grind" by optimizing their business, based on numbers.

Dirty Windows, 'The Pit' & How To Decide

article
Business Valuation: How Much is Your Business Worth?

Learn how to value any small business using this simple formula that applies a business’s EBITDA to it’s industry multiple.

Business Valuation: How Much is Your Business Worth?

Nathan Wade

Read Now
live talk
Opportunership, Ideating & Bacon Wrapped Businesses

Growth strategist, Brad Constanzo, serves up unique ideas for creating opportunities and discovering ways to add value... including a discussion of bacon-wrapped business ideas. What's better than bacon? Listen to find out!

Opportunership, Ideating & Bacon Wrapped Businesses

Business Badass

Business Badass

The "One Man Army" Approach to Planning, Leading, & Succeeding at Business

Dale Comstock

Watch Now
live talk
Billion Dollar Branding, Direct Response & Getting ‘em to BUY NOW

Rick Cesari, the mastermind behind turning iconic household products into icons, reveals his strategies for direct response marketing and brand-building.

Billion Dollar Branding, Direct Response & Getting ‘em to BUY NOW

Entrepreneurship 101 for Teens

Entrepreneurship 101 for Teens

How To Start Your First Business

JP Servideo

Watch Now
live talk
Feeling Invincible, Marketing Martha Stewart & Dropping 76 Pounds!

Once Sayan Sarkar finally quit his full-time job, his side hustle business took off and generated 10x the amount of money he was making at his office job. He shares tips and tricks to how he was able to make this happen.

Feeling Invincible, Marketing Martha Stewart & Dropping 76 Pounds!

live talk
Structuring Creative Deals, “Thin Slicing” & Exiting Smart

Roland Frasier is someone who has achieved great success in his life through highly-profitable business deals, yet believes that degrees and certain career paths are overkill.

Structuring Creative Deals, “Thin Slicing” & Exiting Smart

article
How To Build Your Business Credit Score — To Get Loans & Low Interest Rates

Learn how to build your business credit score so you can get access to business loans and credit cards with low interest rates.

How To Build Your Business Credit Score — To Get Loans & Low Interest Rates

Michelle Black

Read Now
article
Do You Have What It Takes To Be An Entrepreneur?

In her new book “Women with Money,” Jean Chatzky gives us the top 5 traits of successful entrepreneurs. [Excerpt]

Do You Have What It Takes To Be An Entrepreneur?

Jean Chatzky

Read Now
live talk
Closing, Significance & Martial Arts

Dan Lok is someone who has not let his past failures get in his way of achieving success. Follow his story about how he achieved wealth and success using his Wealth Triangle Dynamics.

Closing, Significance & Martial Arts

Idea To Income

Idea To Income

How To Start a Company and Turn Your Entrepreneurial Dreams into Reality

Didi Wong

Watch Now
live talk
Amazon, Future of eCommerce & Turning Down Millions

Find out how the online retail giant, Amazon, developed over the years and where the world of online shopping is headed.

Amazon, Future of eCommerce & Turning Down Millions

article
How to Fund Your Business with Government Grants

Who doesn't want cash from their favorite Uncle Sam? Here's how you can find grants and fund your business with free government money.

How to Fund Your Business with Government Grants

Ian Chandler

Read Now
article
How Much Do You REALLY Need to Start a Business? The Answer is Less Than You Think.

Think starting a business takes TONS of money? It doesn’t have to. Here’s how you can build your empire without breaking the bank.

How Much Do You REALLY Need to Start a Business? The Answer is Less Than You Think.

Jon Westenberg

Read Now