How to Start an Amazon Business: Your Guide to Finding & Selling Products

Ian Chandler

WealthFit Contributor

Amazon is one of the biggest online marketplaces in the world. Believe it or not, it’s super easy for you (yes, you) to start doing business on Amazon. You don’t need a ton of money to get started. In fact, you don’t even need any inventory! If you want to learn how to start an Amazon business, all you need is . . . determination . . . a little bit of time . . . and grit.

Selling products online used to be an expensive and time-consuming endeavor.

Nowadays, you can start selling products with little more than a laptop and some time—and there’s virtually no risk involved. The question is, what’s the best way to go about doing that?

For many entrepreneurs, the answer is simple . . . Amazon.

With millions of users and worldwide popularity, Amazon is arguably the best platform for selling anything online.

Thankfully, starting an Amazon business is easy, efficient, and cost-effective. Many entrepreneurs wonder how to start an Amazon business and then find out that it’s a lot easier than they thought.

Don’t be worried if you don’t have tons of experience selling products online.

In fact, you don’t need any experience at all! You just need to understand how to sell on Amazon.

There are just a few steps involved.

First, you need to understand the basics of dropshipping (and specifically how dropshipping relates to Amazon).

Second, you need to choose your products and find a supplier.

Finally, you need to get set up on Amazon and start selling. When you’re finished, you’ll be well on your way to Amazon success.

How Dropshipping Works on Amazon

If you’ve done research into selling products online, you’ve likely heard of dropshipping. It’s a popular business model and it’s incredibly simple. You select products to sell, find a supplier for those items, and sell them on an e-commerce platform at a markup.

Even though you’re the business owner, you don’t actually need to ever handle the products you’re selling. Your supplier(s) will do all the hard work for you. This makes it easy to sell products online while keeping costs at a minimum.

There are many ways to dropship using Amazon. One of the most popular methods is to leverage their Fulfillment By Amazon (FBA) service. With this service, Amazon will stock your products and fulfill orders. They’ll even do customer service and handle returns for you.

All you need to do is provide the products.

Leveraging this service means you don’t need to worry about finding a warehouse for your products or packing and shipping out orders. This simplifies almost all of the logistics of selling products online, allowing you to focus on expanding and growing your business.

FBA is also appealing because it passes on certain Amazon benefits (like free shipping and Prime perks) to your products.

Countless entrepreneurs around the world have made careers out of selling with FBA—and you can too. Here’s all you need to get started:

A computer.

You don’t need anything fancy here; you just need to be able to connect to the Internet.

Some startup costs.

While you don’t need a hefty amount of capital to get started, you should be prepared to make some investments. Specifically, you’ll need to purchase inventory from suppliers (more on that later).

See? You can start a business for cheap.

When you’re ready, you can start doing some product research and find out exactly what you want to sell.

How to Find Products to Sell on Amazon

You’re excited and ready to get down to business. Great!

The next step is to pick the right products for you to sell. The good news is that it’s super easy to do some simple product research and find a good niche to break into.

That said, this is one of the most important steps when learning how to start an Amazon business, so make sure you do your due diligence.

There are many different ways to conduct Amazon product research, but here are some things to keep in mind.

Find a Niche

One of the easiest ways is to use Amazon itself. You can use the search engine, look at onsite ads, and consult the Best Sellers page to see which products are trending.

If you have a niche in mind, you can use these tools to investigate the types of products that sell well in that niche.

Finding a happy medium is important here. You want to land in a niche that’s profitable yet not super competitive. Product research will be instrumental in helping you choose the right niche and accompanying products.

Start Simple

When choosing a product, you want to start simple.

It’s good to start out with products that are small and affordable. For many burgeoning entrepreneurs, the $15 to $50 range is a safe place to start. In this range, people will often make impulse purchases.

Check Out the Competition

When it comes down to it, you want to make sure that you choose a product that’s selling well, but you also need to make sure you’re not going up against waves of competition. It can take a bit of time to strike this balance, but it’s well worth the effort.

Find a Supplier

After you’ve selected at least one product, you need to find a supplier. Many FBA sellers use Alibaba.com to find relatively inexpensive suppliers.

You can use Alibaba’s search engine to find the product you’re looking for. On each product listing, there’s a “Contact Supplier” option so you can start a dialogue and hopefully a business relationship.

How to Get Started Selling on Amazon

You’re almost done! Once you’ve chosen your product(s) and landed a supplier, there are only a few steps left.

Naturally, you’ll need to create an Amazon seller account.

If you’re serious about building an FBA business, you’ll want to sign up as a professional seller instead of an individual. This will give you pro-level benefits, including no closing fees, access to order reports, and customizable shipping rates.

Once your account is set up, it’s time to sell your products!

You’ll need to ship your products to Amazon, where they’ll be warehoused. You can have the products shipped directly from the supplier to Amazon’s warehouses—but remember: you won’t be able to double check the quality and quantity of the shipment if you do this.

Finally, you can create your product listings and go live. Of course, this isn’t the end; you can change up your products, experiment with marketing techniques, and find out what works best for you long term.

Once you’ve had a bit of experience with selling via Amazon, you can easily take it to the next level by creating a personal brand, establishing private label products and using several suppliers.

With Amazon, You Can Start Your Business Today

If you’ve been waiting around to start a business––and if you’ve even briefly considered Amazon––today is the day to stop putting it off.

Learning how to start an Amazon business is fast and simple. You don’t need to be a seasoned entrepreneur to do it. You can start your business with what you have at this very moment.

So what are you waiting for? Give it a try, and you might be pleasantly surprised at the results.


Written By

Ian Chandler

Ian Chandler is the author of The No B.S. Guide to Freelance Writing and writes about marketing, entrepreneurship, and freelancing.