Are you making money from your website? Whether you’ve got a brand new or established site, you can — and frankly, should be — using several easy monetization techniques to get the most out of your website financially.
In today’s digital-savvy world, there’s truly no reason why you can’t be making money from your website. It can generate revenue while you sleep, meaning that much of making money from a website comes from frontloading the work followed by automation, allowing you to allocate your time and attention elsewhere.
But monetizing your website isn’t just a cash grab.
If you know how to monetize a website the right way, you can add value to your customer experience. This can take the form of new content (eBooks, podcast episodes, newsletters), products, or even online courses — all of which we’ll detail later on in the article.
How Much Money Can You Make From A Website?
If you aren’t already doing so, you may be wondering how much you can make from a website. The answer, as with most cases, is that it varies on multiple factors, including:
- your industry
- your services and/or products
- how much work you’re willing to put into monetization efforts
To give you some benchmarks, a site that gets 1,000 ad clicks daily would earn about $450 per month. On the other hand, a site that uses affiliate marketing and has memberships can earn several thousand per month.
The thing to remember here is that there is no limit to how much you can make once you know how to monetize a website.
12 Ways to Monetize a Website
Though there are many ways to monetize a website, not all of them are equally beneficial.
If you aren’t making money from your website, let’s dive in and talk about how to monetize a website with 12 tested strategies.
If you are already monetizing your website but want to refine the process, this list might include some methods that you may not be using.
1. PPC Ads/Google Ads
When people hear the question “how to monetize a website,” the next word they usually think is “ads.”
Indeed, PPC ads — which stands for “Pay Per Click” — have been a staple of website monetization for years.
How do these ads work? Hence the name, you pay a small fee only when someone clicks on your ad, which will then send them to your website’s product page.
The first step is to decide which PPC platform you want to use. Google Ads is the most popular PPC platform by far (because Google is such a massive source of traffic).
Next, establish a budget. It’s easy to spend a lot of money on PPC ads, so you need to be strategic with your ad spend.
After that, you set up your ad campaigns in the platform you chose with creative images and text.
After you begin running ads, don’t expect to walk away and be done with the process. Instead, be ready to experiment and tweak your approach based on the results you’re seeing in real-time.
2. Sell Ad Space
It’s easy to advertise your business using PPC ads, but you can also do the exact opposite by selling ad space on your website if you’re garnering traffic.
There are a few main ways to sell ad space:
You can actually sell PPC ads on your site. Google has the most popular platform for this with AdSense.
If this interests you, create an account, follow the simple steps and you’ll be on your way to selling ads and generating revenue.
Sell Ad Space
Again, depending upon how much traffic your website is receiving, you can sell ad space directly to businesses for a flat fee.
You can set your own rates and maintain full control over the specific businesses that advertise on your site.
It’s important to note that some advertising space is seen more, and therefore should cost more. A banner at the top of the page, for example, will likely be more expensive than an ad situated in the middle of an article or on the left or right-hand side of the page.
Therefore, it’s important to price out each of these ad options to a client in the form of a press kit, which should include your ad rates, along with background information about your company/website.
If it fits your site’s direction and scope, you can charge for an editorial review of products and services.
The benefit of the client is that you are endorsing their product to your viewership, while you’re receiving payment for doing so.
Another strategy for monetization is to open up your site for sponsorships. This is a particularly flexible method because there are so many types of content that can be sponsored, from blog posts to podcast episodes and even the background design of your website.
When you speak with a brand, whether you pitched them or they pitched you, it’s important to give them an idea of how many viewers you get and why you’re a good match for them.
If you go this route, make sure that you disclose your partnerships in order to comply with FTC guidelines.
4. Affiliate Marketing
Affiliate marketing works like this: when someone uses your unique affiliate link to visit a page and make a purchase, you get a percentage of that sale.
You can also reach out to a company and see if you can get an affiliate link to share even if they don’t have a full-fledged affiliate program.
Once the links are in place on your website, such as on your blog, any time someone uses it to then purchase a product, you get a percentage of the sale.
5. Utilize An Email List
If you have an engaged email list, you can do a lot with it. Most often, this means using existing monetization methods found in this article along with your email list.
For example, if you’re using affiliate links, you can build those into your email marketing by strategically sending them to your list.
Here’s another example: sending out newsletters with links to your content can increase traffic, which can then increase the chances of selling ads to clients.
If you don’t have an email list, it’s never too late to start creating one.
One of the many ways to do this is to create an opt in portal on your website. It’s even better to offer something in return for their email address — such as an eBook or other resources. When someone enters their email address, it will be sent directly to you and you can begin collecting these email addresses, which then become leads.
6. Open An eCommerce Store
Wondering how to monetize a website? Another method is to open an eCommerce store.
You don’t just have to sell other companies’ products. You can always create your own products and sell them to your audience.
This may be a more difficult (but also potentially more rewarding) strategy.
Before you choose this method, crunch the numbers to find out how much creating your own products will cost you, and if it's truly worth your time and money in relation to your overall business strategy.
7. Sell eBooks
If selling physical products via eCommerce doesn’t jive with you, consider selling digital products, and specifically, eBooks.
They are ideal for digital marketing — simple to make, easy to sell, and boast wide appeal. Ebooks work best for going into detail on several topics (although they usually revolve around one central theme).
Don’t worry if you’re not an award-winning author –– you can always hire editors or even ghostwriters to help you out with the writing and publishing process.
Find a great designer for the cover, and you’ll be on your way to having an eBook complete and ready to offer for sale.
8. Add A Hire Me Page
Many entrepreneurs offer their services on their websites using a “hire me” page as an answer to the question of how to monetize a website.
If you have valued creative or entrepreneurial skills (such as copywriting or social media marketing, for example) this is an excellent way to promote your brand and create cash flow.
9. Consultation Services
If you’re in a space where thought leadership and education are highly valued, you can offer to consult or coach. It’s a step up from offering your services for hire. Plus, it can be much more profitable.
The first step is to develop a consulting system, where you need to answer these questions:
- What consulting services will you provide?
- How much will you charge?
- How many consultations take place — just one, or a series of meetings?
Next, set up a consulting page on your site. This is a dedicated page to advertise your consulting services in detail.
This should be easy to find, and it should also be easy to contact you through the page.
Many sites offer memberships that provide exclusive, premium content — such as videos, in-depth interviews and even in-depth classes — to members.
The only way to experience that content, of course, is to pay for a membership, thus giving your revenue.
11. Create Courses And Webinars
While educational articles are valuable, sometimes people are looking for someone to walk them through a concept. It helps too if that someone has significant experience and can offer a few valuable tips along the way.
That’s where webinars or courses come in.
A webinar — or a seminar online — is particularly effective at generating revenue and new leads.
Whether you want people to buy your eBook or purchase your membership, you can build interest and buzz with this method.
As you are concocting your webinar strategy, answer questions like:
- Who will want to watch the webinar?
- What value will that person gain?
- What is the best time to host it?
- How can you differentiate it from other webinars in your industry?
Choose your topic, your platform (there are many, including GoToMeeting.com/webinar) and your date and time, and then use your email list and your website to notify clients and followers.
Creating a course requires more work than a webinar, but you can get even better results (revenue, leads) with this method.
While a webinar may explain topic, an online course is a deep dive into the topic and industry. Courses, also known as “masterclasses”, are appealing because viewers can learn from those with significant experience in their industry.
If you have this kind of experience and want to teach a course, you can learn how to create and sell online courses in our article “How to Turn Your Knowledge into Income: Create & Sell Online Courses” found here.
12. Offer Podcast Subscriptions
If you love to talk and interview others, explore creating your own podcast.
You can offer a podcast subscription that comes with exclusive content, whether that’s secret episodes, behind-the-scenes videos, or members-only interviews.
For podcasting, you need:
- Good microphone (you can usually pick up a great one for about $50)
- Audio software (which you can download for free)
- A central theme for the podcast
How To Monetize a Website
It’s always a good idea to expand your online marketing skillset, and knowing how to monetize a website is one of those skills that will always come in handy.
Once you know how to monetize a website, you can use that knowledge over and over to get the most from your site and turn your passion into a profit.
Ian Chandler is the author of The No B.S. Guide to Freelance Writing and writes about marketing, entrepreneurship, and freelancing.