Darren Prince

A prominent sports and celebrity agent, Darren Prince represents icons such as Magic Johnson, Dennis Rodman, Chevy Chase, Hulk Hogan, Charlie Sheen and the late Joe Frazier and Muhammad Ali through his agency, Prince Marketing Group. From selling his first business at 19 to building a multimillion-dollar talent agency, Darren has experienced life in the celebrity world. He also saw the dark reality of addiction through his own personal struggle. After over 10 years of sobriety, it’s now Darren’s mission to help others break free from addiction. Through his new cause, he has become a speaker on addiction recovery and mental health.