As former Chief Executive Officer for Intersect Beverage, Jim Riley led all distillery operations, distribution partnerships, public relations, sponsorships and marketing programs. Jim provides executive leadership and strategic counsel to clients and partners in various capacities, complemented by over 20 years of branding, communications, crisis management, public relations, marketing and investor relations both in the private and public sector. Prior to Intersect Beverage, Jim spent nearly eight years at Ketel One Vodka as Vice President of Public Relations and Events. There he had oversight of various communications programs and worked with the individual divisions’ public relations staff. He was also a liaison to supporting agencies and sales divisions and interfaced with regional managers and directors. Working closely with internal operating units, Jim developed a communications agenda that supported the business strategies of the company’s sales and marketing divisions. He partnered with the industry’s trade associations while serving as company spokesperson for shows and events. Jim has instituted model philanthropy programs and continues to inspire others with his charitable efforts.
How to say YES, and when to say NO. Jim Riley, President of Baja United Group, discusses opportunities, priorities, and goals.