Jon Rognerud is the author of 3 books on SEO and website optimization with Entrepreneur Magazine (Press). He is also the founder of Chaosmap.com, a digital agency delivering client acquisition strategies, consulting and training solutions in both B2B and B2C markets. Jason Hornung is the President & Creative Director of JH Media, LLC. He has been helping entrepreneurs and brands generate over $100 million in profitable sales from paid ad campaigns since 2013.