A pioneer in the Direct Response advertising industry, Rick Cesari has used Brand Response strategies to help build many iconic brands from scratch such as Juiceman, Sonicare, The George Foreman Grill, OxiClean, Clarisonic, Rug Doctor, Momentus Golf and many others. Rick has helped take companies like GoPro from a start-up to over a billion dollars in sales in just a few short years. He is the author of “Buy Now, Creative Marketing that Gets Customers to Respond to You and Your Marketing“ and “Building Billion Dollar Brands”.