Robert Skrob, CPA, CAE, is recognized as one of the best member retention specialists in the world. His experience is unique in that it bridges the world of nonprofit associations and causes as well as for-profit membership and subscription companies. He has more than 10 years of experience working with for-profit information marketers in hundreds of niches to sell home study courses, seminars, online training, e-books and coaching programs. In a world where obscene churn rates are all too common and even accepted, Robert is able to transform customer relationships he calls “one-night stands” into long-term memberships.