Share This Episode

How to Build A Massive Social Following with Brendan Kane

This episode features Brendan Kane. He is a guy who I am getting to know and build a relationship with. He is fascinating. He has got an engineering analytical mind and behind that mind, he's been able to create incredible things. He has a book called One Million Followers [on] how he was able to generate a million followers. Not in a long amount of time, but in 30 days in 100 different countries.

If you're just getting to know Brendan, he has worked with notables such as Taylor Swift, Rihanna, Katie Couric, Charles Barkley, Michael Strahan, and the list goes on and on. He is absolutely connected. He is a brilliant businessman and understands his strengths and weaknesses.

In this show, we break down his process for building a million followers. Whether you're starting a business, have a business, you're going to want to pay extra close attention. Maybe you want to build your own personal brand. We break down his process in doing that.

I also asked him exactly, "How do you manage these amazing relationships?" Naturally, he says, "It first starts with creating relationships like these." He talks about how he's been able to connect and how he's been able to manage these relationships.

The other thing that I found interesting about this episode is here's a guy that's incredibly successful and he talks about how he does create these routines for success. He shares that with us in this episode.

If you're as fired up as I am, let's get to it.

Your Financial Breakthrough Starts Here

Create a free WealthFit account and get instant access to …

A Powerful “Wealth-Building 101” Course

A Personalized Content Experience

A 21,000+ Member Global Community!

Get Started Now
Dustin
I'm here with Brendan Kane, a guy that's becoming a friend. He is an incredible networker. He is an incredible business person and influencer. Brendan, thank you so much for being on the show.
Brendan
Thanks. I always enjoy the conversation. It's always a pleasure.
Dustin
I want to jump right into it and I want to get into your story. I want to get into tactics that the WealthFitNation can benefit from as they start to grow their business or grow their brands online. Before all that, I want to start with, how did you get into the business? How did you get into being an entrepreneur yourself? What is your starter story?
Brendan
It's a funny question because I didn’t realize that I was an entrepreneur until years ago. When I think back on it from the earliest age as a young kid, I would take my toys and go knock on neighbor's doors and try and sell them to parents for other kids. My parents would always get calls from a neighbor saying, "What is your son doing?" It’s because I would never tell my parents I was doing it. At the time I didn't know what I was doing, but at the early age, there was something deep down and they told me that I needed to be an entrepreneur. From there, fastforward into college where it started to take shape is I went to film school to learn the business side of film and I quickly realized that they don't teach anything about business in film school. I knew that the only way to learn about business is to start your own. The most cost-efficient way at the time was to start internet companies and that still holds true now.
I started a few internet companies while I was going to college to learn and experiment, to try new things. Then when I moved out to Los Angeles in 2005 to pursue a career in film. It was when the entertainment industry started to reawaken the digital after the dot-com bust. There was a lot of people in high profile positions whether that was studio hats, producers, directors, actors. They were asking a lot of questions on how to leverage digital and how to leverage social to build their brand, to get their message out there, to get their engagement around their content.I took a different direction because I knew that there were tens of thousands of people wanting to be producers and it was very difficult to stand out.I leveraged that knowledge that I created in those internet companies to get my foot into the door and to forge those connections, get projects, create a digital division for a studio, and form relationships with directors and actors.
From there, I knew I wanted to pursue a career as an entrepreneur because I had worked within the ecosystem of the corporate world of movie studios and I was getting bored. I didn't get the creative sense that I was looking for in terms of building and creating things new every time. I was falling into the corporate trap of constantly spending more time asking for permission to do things and building things. That's where I left, and I started building technology platforms in licensing the map back to media companies. I built platforms and licensed them to the likes of MTV, Viacom, Yahoo, Vice, Lionsgate, and MGM to name a few.That's where the entrepreneurship started to take place in terms of officially forming it and in terms of creating products, services, and businesses. Those partnerships opened up the opportunity to work with some of the largest celebrities on the planet as well. For example, the joint venture partnership with MTV allowed me to build applications and technology for Taylor Swift or Rihanna. Also, that relationship with Vice came out of MTV. That's where the earliest stages of entrepreneurship happened and how I got to that place.
Dustin
Brendan, there are so many follow-up questions to that. What advice do you have for somebody who wants to get in the business? Maybe they're in that corporate ecosystem and they have an idea, but they're sitting back a little bit. What advice do you have for them to get them moving into this new path?
Brendan
The first question you've got to ask yourself if you're working for a corporation, you're working for another company and you have this inclination, "I want to start a company. I want to be an entrepreneur. I'm an entrepreneur," is to ask yourself and think about what it takes to be an entrepreneur. It’s because not everybody is cut out to be an entrepreneur. From my experience, you have the highest highs and the lowest lows being an entrepreneur. The first question you have to ask yourself, if you're thinking about starting a company or business or leaving the company you're working for is, are you okay with failure? If you're not okay with failure, you're not going to survive in this world. I can't even tell you how many times I failed in starting businesses, testing things, trying things. That's a part of this process of what it is to be an entrepreneur, what it is to build a business.
The analogy that I love, and I always result back to when I'm feeling down about a specific failure is Thomas Edison, who invented the light bulb. He failed 10,000 times inventing the light bulb. That's what it is to be an entrepreneur. There are success stories where people hit it right out the gate, but those are few and far between. Even the people whom I know, and I know two people who had built billion-dollar businesses in the past five years, there was a tremendous amount of failure, a tremendous amount of trial and error to get to where they're at now. Going back to if you're thinking about starting a business, leaving your company is, “Are you okay with that? Are you okay with failure and learning from failure?”It's a part of that process that you have to go through to be an entrepreneur and become successful.
Dustin
What's one of your failures that maybe big or appear big, but more importantly that changed your path? You learned from it and it altered the way that you traverse business, or you traverse life? What would be that defining moment for you?
Brendan
The way that I look at my failures and some of the largest failures, that taught me what I am specifically great at and what I am horrible at. There were a string of companies that I had created over where I had this vision that I wanted to be an entrepreneur and the CEO of my own company. I wanted to build a company with a lot of staff and a lot of overhead and scale it out and those businesses failed. What I learned is I am not the best at being a manager. I am not best at being a CEO of a company. What I'm best at is seeing things differently than other people do. I'm best at advising other people at the highest level, whether that is the CEO of a major company, a professional athlete, a celebrity or somebody starting out on that journey.
It took me a long period of time to recognize that. There was one company that I raised several million dollars for. I had a big staff, I had investors, I had a lot of partners that ultimately failed. It was tough. It was hard. It made me look internally at who I was and what I was doing. It was only two or three products. After that is when I came to that realization that I'm not cut out for running companies. I'm not cut out for managing people, managing the everyday process. I am best at looking at creative solutions and being that trusted high-level advisor to people and working with them in that capacity. Once I made that shift in that inflection point in my career, that's where it started to take off and I started seeing a tremendous amount of success with the people that I work with.
Dustin
You have some amazing relationships. You shared a few of them, Rihanna, Taylor Swift, Katie Couric and on and on. My big question is how do you stay up? How do you nurture these relationships? Once you have them and you've done business together that's one thing, but how do you stay relevant in their world? How do you show them that you care on a consistent basis?
Brendan
The reverse side of that question asked a lot is, “How do you get those relationships? How do you structure those partnerships? How do you get a Taylor Swift or a Rihannaor an MTV or a Katie Couric as a client?” It comes down to one word, and that's value. It's how can you provide value to that person? When you talk about somebody at such a high-level, they're getting people approaching them every single day with their hands out looking for something. They see a big celebrity. They see a big CEO, whoever it may be that you're trying to connect with at a high-level. You've got to remember there are people approaching them every single day asking them for something.I go into every situation, whether you are the CEO or celebrity or even an individual who started from scratch, I don't care who it is, with a perspective of how can I provide value to this person? Who is this person?
What does this person need and how can I deliver something that's going to help them reach their goals and objectives, whether that's something business wise or personal? Back to your question of how do you maintain those relationships? How do you nurture those relationships at a high level, it's the same process.How can you provide value to that person on an ongoing basis, on a continuous basis?Once it shifts from, "I'm in this relationship on how I can get something from them," automatically your credibility is going to be destroyed. They are no longer going to trust you. People at the top, it's very lonely and it's very lonely from the standpoint that you don't know who's in it for you to get something out of you or who's in it to help you and is a true friend or a true partner to help you succeed or to keep you happy whatever the specific needs or goals that they may have.
Dustin
I want to get into the One Million Followers. You've got the book that's out and it's based on your path, your journey to building and generating a million followers for yourself. Although you associate yourself with some high-level people, it's not like you are in a movie. It's not like you're an athlete or a celebrity and so your message is that anyone can leverage this strategy to generate one million followers. How were you able to do so in such a short time?
Brendan
No longer are you in the world where you need millions of dollars or years to build an audience of a million people or to build a huge audience. No longer are you in the world where you have to be a major corporation, a mainstream brand or a celebrity to reach millions of people around the world with your message. The opportunity is available to everyone. I took that culmination of years of experience working with huge brands, celebrities, corporations. I got to an inflection point where I was having so much success with them with a set of testing methodologies and predictive calculations that I had built in terms of testing content and scale that the question popped up in my head.
I said, "It's great for a major corporation. It's great for a brand or a celebrity like Taylor Swift that you can help them grow, generate revenue, and all of that. What about people starting from scratch? What about those of us starting from zero? Could I develop a system with everything that I've learned over the years to help somebody get to their first million followers? To help somebody generate a million views on their video? To help somebody reach their digital goals and objectives?" That's where I set out on that journey in that case study where I generated a million followers in 100 countries in less than 30 days.It comes down to a process and a methodology that I developed and everything that I based my world and my philosophy around this testing and testing at scale. One of the most valuable lessons that I learned is I helped build one of the largest social paid optimization firms in the world where we would manage a social media spend on networks such as YouTube, Instagram, and Facebook.They're advertising platforms. The business manages upwards of $100 million a year at this point. It was an eye-opening experience.
We would have a major corporation or a brand come to us and say, "Here's a piece we’ve created that we spent hundreds of thousands in some cases, millions of dollars on for the production budget. Whether that was a TV commercial or a piece of content that was specifically designed for social and digital platforms." Then they would say, "We want to spend another few hundred thousand or a million dollars targeting a specific audience. Let's say it's females 35 to 50 years old." When you ask them, "How do you know that this piece of content is going to resonate with this audience?" Nine times out of ten they didn't know. They didn't have the analytics or data to support that decision.I kept seeing this over and over again. I thought that there's got to be a better way of going about this instead of risking all this money to hope that your content is going to resonate with the audience you're pushing it to. There are instances where it does work, but there was a lot of instances where it wasn't.  
I saw companies burning through all this money and not getting the return on investment that they were looking for. That's where I set off and left working for that company to build these set of testing methodologies and predictive calculations that would allow me to test content at scale, understand what content themes, format and stories resonate with the audience that you're trying to reach, and generate the intended response that you're trying to get out of the specific audience.I started off with the corporations and brands going back to them and helping them identify what content structures, themes, and stories will resonate before they invest hundreds of thousands or millions of dollars in a specific direction. Once I saw success with that, I was like, "Can I apply this not just to brands and corporations for generating mass awareness and engagement in our content? Can I also apply it to generating followers and generating social followers globally at scale?" That's where I went back to working with celebrities, journalists, and professional athletes and testing this process.
When I got into it and I was testing these different content formats, stories, and themes for different parts of the world and globally, it was fascinating. I started seeing data come in from different parts of the world, different countries, and different regions. Then it seeded this idea, I said, "That's great for a celebrity or for a professional athlete, but could I essentially make an individual that nobody's ever heard of, a brand that's starting from scratch or a company that's starting from scratch, a celebrity or well-known in this specific region or different country or part of the world?”Then that's where I set off to do this experiment of testing content at scale and being able to generate a million followers in 100 countries in 30 days. The process that I use in terms of building a million followers in 100 countries in 30 days is the adaptive process that includes three key steps.
The first step is setting a hypothesis. It's the content, theme, format, or story that we think best represents our message, our brand that's going to generate the intended response from the audience that we're looking for? Whether that's following your account, clicking on a link, registering to sign up for something or purchasing a product. Once you have that hypothesis set, then we move to the second step which is the testing phase.In the testing phase, we're producing a low-cost proof of concept of that hypothesis. When I mean low cost, I mean low cost. It's not spending thousands, hundreds of thousands or millions of dollars on content. It's how you can create something that's very agile and quick, whether that's an image using stock photos, stock videos, or sticking out a camera in front of your face and filming it on your iPhone. It’s whatever you can do to produce that low-cost proof of concept, so you can quickly get to the testing phase. In the testing phase, you go out.
The way that I approach is that I use the Facebook and Instagram advertising platform almost as a market research tool. What you can do is you can run what's called dark posts. Dark posts allow you to syndicate variations of content out into the world without publishing it to your main feed so that you can get feedback on different content that's working without having to make it public on your main profile.The third step of the process is where you analyze the results or data that was generated from the test that you performed. What you're looking for is, did it generate the intended response that you're looking for? Did it get people to follow your account at the velocity that you were looking for? Did it get people to register? Did it get people to purchase your product? Whatever it may be. When you're looking at those results, if it didn't generate the intended response you're looking for, you go back to step one. You set a new hypothesis, you test any pivot. You keep doing that over and over again until you find the content, theme, format, or structure that's generating the response that you're looking for at the velocity you're looking for. Then you can go down that path and invest in that specific direction.
The biggest mistake that I see people make, and I've made this mistake multiple times myself that's what I know it's a huge mistake, is you're investing too far in one direction without letting your audience or the audience you're trying to attract to tell you whether you're doing a good enough job. With that entire process and the methodologies I built, over that experiment of generating one million followers in 30 days, I tested over 5,000 variations of content measuring the response in real time. Every night at midnight, I would schedule a test of anywhere between 50 to 300 variations of content. When I would wake up in the morning, I'd measure those results and see what had worked and what didn't work. I used those learnings, that analytics, and data to fuel the tests of content variations the next night. Then I'll wake up in the morning and do that again. I would do that repeatedly until I learned what was generating the response that I was looking for from my specific audience.
Dustin
You're throwing out some big numbers there about testing variations. How does one apply a percentage of that? Maybe they aren't able to generate so many variations of content. What is something that they can do to at least apply this concept of testing and seeing what works?
Brendan
There are two ways to approach it. When I talk about 5,000 variations, we've developed a system and a methodology that allows us to scale variations in a very short period of time. We built a system and a process that you can build a thousand variations in less than two hours if you wanted to so the audience can reach out. I'm launching a program that breaks down that process. Let me define what a variation of content is because that provides some clarity as well. There are five key elements to a variation. The first element of a variation is the content itself. Let's say it's a video of you talking about your product or your service. We'll create as many versions of that video. We'll take the first three seconds because the first three seconds are the most critical when you're talking about social platforms. There are over 60 billion messages sent on digital platforms each day, and if you don't have the ability to stand out within those first three seconds, you lose your audience. You lose a huge opportunity.
With that first element, the video will test the first three seconds of it. It will test whether we put captions, the color of those captions, like a meme card on the top, different versions of that meme card. The headline, we will test multiple variations. The second element of the variation is the headline. It's like how are you describing this piece of content, whether it's a photo or a video? The third element of a variation is the demographic information of who you're targeting with this specific piece of content. Are they males? Are they females? Are they specific age range? The fourth element of a variation is the interest level. What are these people interested in? What are the products or services they buy? What are the television shows, the movies they watch? What are the cars they buy? Any element that makes up who your core audience is.Then the fifth element of a variation is the geolocation. Where are these people based? Each one of these elements is interchangeable. You could swap out the creative, you could swap out the headline, the demographic information, the interest level or the geolocation to create multiple variations.
That's where you can take one piece of content and create 100, 200, 500 variations of it, so you can learn what it takes to get somebody to engage with a specific piece of content. That's the system that we've developed.Then we're launching a program that breaks down how to do that at scale. Let's say you don't want to go that far, you don't want to do that much. You could simply post a video to your main feed or to your Instagram account, your Facebook account, or YouTube or whatever it is, and measure the response in terms of how many people watched it, how many people liked it, how many people comment on it versus the last video that you published or the last photo you published. That's the very primitive way to go about it and you can still learn from doing that. It's about the approach that you want to take. What I always advise people to do is you don't want to go in blind. No matter what, you should be paying attention of what one piece of content did for you versus another piece of content so that you can test and learn what is working and what's not working.
Dustin
I want to break this down to personal branding. You're advocating, getting data, getting metrics, figuring out what works from a branding point of view, branding conversation. What are the things that people need to consider when creating content in the context of helping grow their own personal brand?
Brendan
Going back that there are over 60 billion messages sent on digital platforms each day, if you can't find a way to stand out in the first three seconds, you completely lose your audience. You completely lose the opportunity to build your personal brand. What I focus on are hook points and headlines to wrap your brand around. The exercise that I always start with the clients I work with is this analogy. If you're given the cover of a prominent magazine or a prominent newspaper that fits your industry, what would be the headline that you would put on the cover of that magazine or that newspaper that as your core audience or your core customers walking down the street of a busy street, passing a magazine stand stop, see that headline, make them pick up that magazine or newspaper, purchase it and read the article? That's how difficult it is in the world that we're living in.There's a tremendous opportunity with the tools that we have made available to us, but it's also extremely difficult based on the amount of competition.
List out the top five headlines, top five hook points. If you can only come up with five, great. If you can come up with 25, great. If you only can come up with one, that's fine. Then go off and test those headlines in those hook points to see what is resonating with people. Going back to my book, One Million Followers: How I Built A Huge Audience in Less Than 30 Days, that was tested. It's very different to say, "I am a social media strategist. I'm a business strategist. I can help grow an audience," versus, "I built an audience of a million followers in 100 countries in 30 days." That's the hook point that I established to build my personal brand or the foundation of that personal brand around. When you're looking at building a personal brand, you've got to be very strategic about how you're identifying what makes you unique and what makes you different from everybody else. Make sure you're testing and packaging in different ways to make that stand out and to capture your potential customer's attention.
Dustin
I want to move us into rapid fire, so folks can get to know you more. You have seen a lot of different things. You've seen a lot of businesses, you've raised money. I'm curious what you would define as the most worthwhile investment in your life.
Brendan
The most worthwhile investment in my life is investing in myself. What that means is I am constantly doing everything I can do to improve myself as a person, whether that is taking up meditation, investing in a personal trainer, or investing in personal nutrition. It’s everything that I can do to make myself the best version of myself that I can be. We get lost in this world of being an entrepreneur and building businesses. We oftentimes burn ourselves out or we're not looking at an optimal level of ourselves because we're not investing in ourselves and the future of ourselves as an individual. It's very easy to invest in a business or invest in hiring somebody, but if you are not working at the highest level, if you're not optimizing yourself in who you are and what you're about, then what is it all for? Eventually, it will cap off and we'll either be left with nothing. We'll be left draining and not maximizing the potential of life.
Dustin
I feel like you have a very analytical engineering mind in your answers and what I know from you. Do you have any routines or rituals that you do to prepare yourself for the day or in business?
Brendan
Meditating every morning is one. Also, a critical one is doing a gratitude list, which sounds both simplistic and corny, but it helps set the day. It also helps reset your perception of the world, the perception of who you are and what you're doing in this world. Those are definitely two that I start my day with. Then I always try and get some level of exercise in throughout the day in order to make sure that I'm working at that optimal performance level.
Dustin
I imagine you look at a lot of deals, you look at a lot of opportunities. How do you personally vet, whether that's a client, a partnership or a potential deal to the agency? How do you take a look and define what a great opportunity is for you?
Brendan
It depends on the opportunity that I'm looking at by, I go through a series of questions to first understand who this individual is that's running this company or presenting that opportunity. Is it somebody I want to align myself with? Is it somebody that I can trust? Is it somebody that I feel like I want to engage with on a daily or weekly or monthly basis? Once you get into a business partnership, whether it's working within a company, partnering at a business, investing in it, you're tied to that person. This is somebody you're going to be spending a tremendous amount of time with. Is this somebody that I want to engage with and I want to be a part of my life? Having toxic people as a part of your life or a part of your business can bring everything down.
That's at a high level. Secondarily, I try and understand what are the core metrics of this business? How is this business structured? What is the game plan to make this business successful? What are the core metrics that they're benchmarking their success off? Do they have the analytics, data, or the infrastructure to track whether their efforts are driving the business forward or if they need to reset and try something different? What I always say and always see my mentors have guided me on is you may have an idea of what you want a business to be or what the business is now, but nine times out of ten that's going to evolve. It's going to change. If you don't have the team or the infrastructure in place to recognize that a change needs to be made and if you don't have the mindset of how you can adapt, pivot, and make changes, then ultimately the business isn't going to succeed in the long-term. Those are the variables that I'm looking at.
Dustin
You are an amazing master of emotion. You are very stoic. You have a great sense of self-mastery, but I've got to imagine you experience overwhelm at some point. Is my hunch correct?
Brendan
I don't think there's a person on this planet who doesn't feel overwhelmed, that doesn't feel emotion, failure, or success, or whatever it may be. Anybody who says they don't, they're lying. We're all human beings at the end of the day. We all go through this wild ride of emotion called life, this wild ride of emotion called entrepreneurship, this wild ride of emotion called business. It's tough. You get the highest highs and the lowest lows when it comes to entrepreneurship. Over time, it’s learning that it is an emotion that you're feeling right now, but it will pass and not fight it, not trying to push it down, just experience it. Understand, “Why am I feeling this way?” Get to the bottom of it. If you push it down and ignore it, it's going to come back next time and it's going to come back worse.If you take the time and understand, "I'm feeling angry right now. I'm feeling frustrated." Let's sit with this emotion right now. Let's digest it. Let's see what it's about and then let it pass on its own. Let that energy dissipate on its own. That's what's going to make you a more grounded and a more successful person. It is being able to deal with the crazy roller coaster we call life and entrepreneurship.
Dustin
You're a student of growth. You're always looking to better yourself. In the lastthree to five years, what have you become better at saying no to?
Brendan
Saying no is the hardest thing I've had to learn and it's the most valuable thing I've had to learn. It's saying no to things that I know I'm not good at. It’s saying no to things that I'm not an expert in and bringing in experts to execute on that. That's where I've reshaped when I made that mistake or learn that experience of not growing my own business and helping others. When I go and help other people, I set the expectation. I've got years of experience in this space. I've touched every aspect of digital over the years. I know enough about everything. I know what I'm good at and I know the top experts in each individual field.When I come in, I'm going to advise you at the highest level on the strategy that you need to take to hit your business objectives and goals. Then I'm going to bring in strategic partners that are best at that individual element.
It took me a long time. I felt like my value was only predicated on "I need to be the one who executes on each of these individual elements." At the end of the day, that doesn't make sense because you can only be good at one thing. Why not align yourself with the best partners or the best people in specific areas that you can bring in and collectively help a company grow, help an individual grow? Saying no to executing on things that I know that there's somebody better out there at it than me, then I have those partnerships or relationships. It’s making sure that I'm structuring those partnerships in a way that I can bring these people to provide clients with the highest value possible.Especially in the digital and social world, I see this all the time. People claim they're social experts. When I ask this to every person I meet at this point, I was like, "What are you best at and what are you not good at so I can understand where I need to fill that gap?"
It's always amazing to run into social or digital experts, agencies, or individuals who say, "I can execute on everything for you on social or digital. I can do SEO. I can do Facebook. I can do Instagram and I can do Snapchat." I automatically know that's not a person I want to work with. I automatically know that that's not a person I want working with a business I'm advising because it's impossible. There's no way you can be good at everything.I'd rather somebody come in and say, "All I focus on is SEO. All I focus on is Instagram growth," or lead generation or Facebook testing, whatever that may be and know that they're the best at that. I'm a referral machine at this point. I can plug people into so many deals because I got deals coming to me all the time. Knowing that somebody is best at something gives me the confidence to say, "No, I'm not going to do that execution for you, but I have the person who is right for that that we're going to bring into the strategy that we're crafting."
Dustin
In the last couple of years, what new belief have you adopted, something new outside that you've personally accepted has most improved your life?
Brendan
One thing that I've adopted is testing and learning. It is this idea of failure being a part of the process, being a part of testing. I don't want to say, “You should be failing all the time,” because that's a negative connotation. Understanding that with every project you take on, with every experience that you go into, with every piece of content you put out in the world, if it doesn't work, that's a learning lesson for you. It's something that you can take away and build off with. Sometimes I get into these situations where something's not working and initially I will get upset about it and then I will be like, "This is something that I should take away from and learn from."
Dustin
I want to ask you this one. This one's my fun one. What do you believe that other people think is insane?
Brendan
One thing that is insane is you invest all this time or money into one specific direction, whether that's a piece of content or building a product without testing it first. You can spend all this time, all of this resource, all this money because you think something's going to work without validating it or testing it first. One of the things that I started out doing is you want to be perfect before you launch anything without getting into it and testing on a smaller scale to understand whether or not it's worth taking the time, the money, and investment in moving forward with it.
Dustin
What's your guilty pleasure spent? At WealthFit, we're all about money and investing. It's good to be on your game, invest, do the right things, and take care of yourself. I'm always curious as to what people invest in that is something rewarding yourself, but other people might say, "That's a guilty pleasure or a guilty splurge?" What is that for you?
Brendan
To me, it's travel and experience. I love to travel, go to new places, and see the world. I'd rather invest in traveling and seeing the world, different experiences, different cultures than spending money on a huge house or a huge fancy car. I would say that that's the guilty pleasure.
Dustin
In the last year, where are some of your favorite places that you've been?
Brendan
I've been to so many places. I was in Cape Town, South Africa, which is amazing. I've been in Finland, Oslo, Norway. I've been to London three times. I'm leaving for Amsterdam, the Philippines. I've been quite all over the place.
Dustin
If you had to sell somebody on going to one place in their lifetime, where would that be?
Brendan
It depends on what you like. If you love tropical beaches and clear water, the Philippines is amazing. There are over 1,400 islands in the Philippines. The food is remarkable. The people are remarkable. If you're looking for beautiful scenery like Italy, the Amalfi Coast and Capri is amazing. Big Sur in California is amazing. Hiking, there's also Yosemite is amazing too. It depends on what you're looking for.
Dustin
I want to thank you and I also want to talk about the book. If you're somebody who wants to grow a business, start a business, somebody that wants to build their own personal brand, then you absolutely owe it to yourself to get Brendan's book on how to do that. Whether or not you get to a million, is irrelevant. However, having the process, having the framework is mission critical. Brendan, where can folks find out more about the book?
Brendan
They can go to OneMillionFollowers.com. The book is on Amazon and in all major retailers as well. If they're looking for more information or want to dive in deeper with me, they can go to OneMillionFollowers.com/growth. They can simply email me at B@SEAkers.com or they can direct message me on Instagram@BrendanKane. The book is how I generated a million followers in 100 countries in 30 days. I break down my strategies and how I did it, but it's more of the process, the methodology that I took because the process that I use can be used for any business, not just to generate a million followers. We use that process to generate a list for a first-time author of 14,000 people in two weeks, in addition to breaking down the strategies of some of my top partners and how they built their businesses on different platforms.
Dustin
Brendan, I thank your big time for being on the show, sharing your wisdom with us and getting a little personal with us. I always appreciate that, then also sharing your tactics for how you succeed in the world. 
Brendan
Thank you for having me. I appreciate it, Dustin.
TAKE A FREE ONLINE COURSE

Wealth-Building 101

How to Get Out of Debt, Boost Your Active Income, and Start Investing for Passive Income

Start Your FREE Course

RELATED TRAINING

 in 

ENTREPRENEURSHIP

Brand Response

Brand Response

How To Create a Business Everyone Knows, Likes, Trusts … and Buys From

Rick Cesari

Watch Now
Credit Secrets for Entrepreneurs

Credit Secrets for Entrepreneurs

How To Use Business & Personal Credit To Launch Your Startup

Gerri Detweiler

Watch Now
podcast
Profitable Podcasting

Have you ever wanted to start your own podcast? Chris and Katie Krimitsos, founders of Podfest Multimedia Expo and Biz Women Rock (respectively) show you how to jumpstart your podcast and start making money.

Profitable Podcasting

Crowdfunding with Kickstarter

Crowdfunding with Kickstarter

How To Raise the Money You Need To Get Your Business Off the Ground

Anthony Nardolillo

Watch Now
podcast
Feeling Invincible, Marketing Martha Stewart & Dropping 76 Pounds!

Once Sayan Sarkar finally quit his full-time job, his side hustle business took off and generated 10x the amount of money he was making at his office job. He shares tips and tricks to how he was able to make this happen.

Feeling Invincible, Marketing Martha Stewart & Dropping 76 Pounds!

podcast
Born To Sell, Tripling Revenue & the Silver Tsunami

Are you investing in home care marketing? In this episode, The Hurricane explains why this industry is worth your hard-earned money.

Born To Sell, Tripling Revenue & the Silver Tsunami

podcast
Conquering Cancer, Making Movies & Selling Businesses

This Cancerpreneur didn’t let the bad news of illness get in the way of his entrepreneurial spirit and positive mindset.

Conquering Cancer, Making Movies & Selling Businesses

Free PR

Free PR

The Hustler's Guide To Capturing Media Attention & Getting Eyeballs on Your Brand

Nicole Dunn

Watch Now
article
How To Build Your Business Credit Score—To Get Business Loans & Low Interest Rates

Learn how to build your business credit score so you can get access to business loans with low interest rates.

How To Build Your Business Credit Score—To Get Business Loans & Low Interest Rates

Michelle Black

Read Now
article
Do You Have What It Takes To Be An Entrepreneur?

In her new book “Women with Money,” Jean Chatzky gives us the top 5 traits of successful entrepreneurs. [Excerpt]

Do You Have What It Takes To Be An Entrepreneur?

Jean Chatzky

Read Now
Idea To Income

Idea To Income

How To Start a Company and Turn Your Entrepreneurial Dreams into Reality

Didi Wong

Watch Now
Start Your Own Amazon Store

Start Your Own Amazon Store

How To Launch Your First Product on Amazon.com

Jason Boyce

Watch Now
podcast
Moneyball, Pitching 100 M.P.H. & Escaping The Canadian Government

Jill and Ron Wolforth are helping kids achieve their dreams by developing their skills with America's favorite pastime. However, their journey hasn't always been easy. Learn how they've grown from being uncomfortable.

Moneyball, Pitching 100 M.P.H. & Escaping The Canadian Government

Start Your Own AirBnb Business

Start Your Own AirBnb Business

How To Claim Your Share of the Fast-Growing Short-Term Rental Market

Mark Kappelman & Steven Eshkenazi

Watch Now
Start Your Own Online Education Business

Start Your Own Online Education Business

How to Become an Edu-preneur And Get Paid for Teaching What You Know

Robert Skrob

Watch Now
podcast
An Unusual Way To Wealth

WealthFit Chief Wealth Evangelist Dustin Mathews on his entrepreneurship journey. From rastafarianism to quitting his own company.

An Unusual Way To Wealth

article
How to Get Free Money from the Government to Fund Your Startup

Who doesn't want cash from their favorite Uncle Sam? Here's how you can find grants and fund your business with free government money.

How to Get Free Money from the Government to Fund Your Startup

Ian Chandler

Read Now
article
How Much Do You REALLY Need to Start a Business? The Answer is Less Than You Think.

Think starting a business takes TONS of money? It doesn’t have to. Here’s how you can build your empire without breaking the bank.

How Much Do You REALLY Need to Start a Business? The Answer is Less Than You Think.

Jon Westenberg

Read Now
article
Bootstrap Your Startup & Kickstart Your Success

Launching a startup without investors may seem like a one-way ticket to failure—but it’s one of the best ways to kickstart your business.

Bootstrap Your Startup & Kickstart Your Success

Ian Chandler

Read Now
podcast
Crowdfunding With Kickstarter

Bootstrapping a featured film. Tony Nardolillo explains how he funded his movie using Kickstarter—and made it into 600 theaters.

Crowdfunding With Kickstarter

podcast
Selling To Women

Selling to women—the too often overlooked market opportunity. Susan McVea on the process, methodology, and mindset of selling to women.

Selling To Women

article
How to Find the Co-Founder Your Business Needs

Choosing the right cofounder can make or break your business. Find a cofounder that compliments your skill set and delivers skills that you lack.

How to Find the Co-Founder Your Business Needs

Nathan Wade

Read Now
article
Learn 5 Key Ways to Onboard Employees

Your employees are your most valuable asset. Protect your investment in them with an effective and efficient onboarding process.

Learn 5 Key Ways to Onboard Employees

Nathan Wade

Read Now
article
How to Lead Employees to Greatness: Your (Hormonal) Strategy for Success

Consider and stimulate (the right) hormones for your team. Embrace leadership tactics that foster healthy hormonal teams.

How to Lead Employees to Greatness: Your (Hormonal) Strategy for Success

Jill Huettich

Read Now