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Justin Faerman: Getting Yourself In The Flow Of Wealth

We are talking about getting in the flow of wealth. I want you to imagine that there are no limits to what you think is possible to have in this world, whether that's wealth, whether it's that perfect stock to bring you that wealth, whether it's that perfect business, that relationship of your dreams, whatever it is. I want you to think about that in a moment. I want to tell you that it is possible. You may say, "Dustin, that is crazy. If it were possible, there would be world peace and everyone would be a billionaire." If you believe for a second that it is possible to get things in life a whole lot easier, I want you to pay extra close attention because that is what this show is all about. It is about getting into flow no matter what you want to create in your life.

We're going to talk about creating wealth and getting in the flow of creating wealth. It goes to about belief patterns, a new operating system, and how to tap into your intuition. If that sounds a little new age for you, some of you might say, "Dustin, that's a new age for you." Others might say, "I'm interested. Let me know more."

We're bringing both this information and the science behind this in this show. It's about how you can have it all without having to make the massive sacrifices that society, that programming, that our parents have taught us. How do you do that? What are some real tactical things that we can do to go out and create things a whole lot easier and without having to do the things that we're normally accustomed to doing? If any of this even a little inkling sounds possible and interesting or fascinating to you, then you're going to love this show about getting what you want a whole lot quicker. With that said, let's get to it.

Justin
This is Justin Faerman. I am the Cofounder of the Flow Consciousness Institute. I am known for my pioneering work in the area of flow and merging intuition and business.
Dustin
Justin, I want you to imagine that there are no limits to what is possible for you to create or experience where there are infinite possibilities, where exponential success and growth happen in your life and business effortlessly. You're not only a believer that this is so for all of this, but you show other people how to do this. How is it possible that we can create anything that there are infinite possibilities for us to have the things that we want when the world tells us that we have to hustle, that we've got to put and pay our dues? How is this possible?
Justin
There are a lot of different levels that is possible on. You hit one of the big ones where you're saying the world tells us that we have to work hard to be successful and that it's not possible. A cornerstone of embodying and living in a reality where you can experience anything and there is infinite possibility comes back to your beliefs about yourself in reality. You highlighted one of the biggest ones that hold people back, which is that you have to work hard. You have to hustle and grind to be successful. You have to work your way to the top. Money doesn't grow on trees. We get these drilled into us day in and day out, growing up by our culture, by our parents, by our friends, by the media. By the time we're an adult, we don't even challenge them. They're part of how we perceive the world. By going down into that most fundamental layer of our consciousness and starting to reshape the way we perceive reality, we open up an incredible field of possibilities for ourselves that allows us to do things that other people typically believe are impossible.
Dustin
I'm more on your side but I want to play the role of the skeptical reader. I'm sure you get this a time or two, people may say, “Justin, this sounds a little woo-woo, maybe a little secret." Are you saying if I change what I tell myself in my head or I changed my words, I'm going to be able to manifest a billion dollars?
Justin
In a nutshell, yes, I would use some different language around it, but essentially you have to look at how our experience of life is programmed essentially. Instead of talking about it in metaphysical terms, we'd like to get into the science of how this works. To explain the mechanics of what's going on here, we developed the BETDAR model at the institute. BETDAR and that stands for beliefs, emotions, thoughts, decisions, actions and reality. It's a psychodynamic map of all the psychological processes that go off in your head every time you need to make a decision or take an action. What you can see there is that at the deepest level the B stands for beliefs. Our beliefs are our most fundamental programming. They influence everything else in that sequence. Our beliefs influence our emotional state. They tell us how to feel. Those two things influence our thoughts. Our emotions and our thoughts are what we use to decide what we're going to do. The only thing that differentiates you from Steve Jobs or a billionaire or somebody who's achieved a superhuman level of performance, an Olympic athlete, a big wave surfer or whatever is the decisions that you're making in your life.
Tony Robbins is famously quoted as saying, "It's not your life conditions. It's your decisions that determine your destiny." When it comes down to it, it's your decisions. Everyone has the same 24 hours in a day, but all of us choose to spend that differently. If you make different decisions, you get different outcomes and you get different results. Using this model, we can see that at the deepest levels, our beliefs are what is influencing our decisions. If you change your beliefs to something that is far more expansive than what most people typically believe, you change everything else in that sequence. You change your decisions. You change your actions. You get a completely different reality out the other side. It's like the equation for how we produce our reality. By working out these deep, highly leveraged levels of our beliefs, we can shift our reality very powerfully and quickly and make it as effortless as possible.
Dustin
I want to go deeper in here because I know there are still going to be some people that are digesting everything that you shared. I want to take a step back. How did you come to discover BETDAR and this process that you've come across?
Justin
In the course of my life, I had various mentors who challenged me to expand my conception of what was possible. I always leaned on the edge of being more experimental and philosophical. I always believed an expanded version of reality. It wasn't until I was about 25 or 26 where I had a mentor came into my life. He was extremely successful by conventional means. He personally coached billionaires and ultra-wealthy families. He was a very successful entrepreneur himself. He worked with major corporations in UC systems. He was an international speaker. He ran his own transformational programs. Working with him, that showed me the power of mindset and the inner world, our inner psychology. I watched him do extraordinary things. I watched him set an intention for something he wanted to create, go in his office, meditate and visualize around it for 45 minutes, and then 45 minutes later have the exact thing that he was visualizing show up in his life.
Me being an impressionable university grad at that time, I was like, "I'd have to know how this works." I would grill him and try and figure out what he was doing. He gave me some pretty great answers on the practice of what he was doing. He couldn't explain the mechanics of it. That sent me on about an eight-year journey to dive into the science behind it. I have an engineer's mind even though I'm not technically an engineer. I wanted to know how this worked. That sent me on this deep dive into quantum physics, neurobiology, neuroscience, all branches of psychology to understand what was going on. As a result of that, I got this interdisciplinary study of how the mind works, how reality works. I begin to synthesize all of that and try and simplify it down into the first principles that were operating behind everything and BETDARS is what’s spit out of that.
Dustin
Justin, in your opinion, is this an evolution thing? I think back to the cavemen. Cavemen and women, we have some things that were programmed in us or we were given to protect us from a giant woolly mammoth. We should have fear when there's a big animal that's about to eat us. Now that we're not there anymore, are we carrying these forward or at some point in time did we have access to all of this and we forgot how to access this information or this ability?
Justin
It's a good question. There's a little bit of both operating there. There are definitely some deep beliefs that we hold about how reality operates that are designed to help us thrive and survive. This is an extension of evolution. The beliefs that we take on culturally are generally what's kept us safe over the millennia. One person watches somebody gets eaten by a tiger, they come back to their tribe and they tell the tribe, "Be careful of tigers. This is what they look like." The tribe takes on that cultural belief. It's passed down from generation to generation. There are some default fundamental beliefs that we hold about reality that are designed to keep us safe. Outside of this cultural belief learning, what we say is that this process of us creating our reality through the BETDAR sequence and on a couple of other different levels that are more on the quantum end of the spectrum. It's happening whether you're aware of it or not. You can't escape the fact this is happening. It's like confirmation bias.
Confirmation bias is this phenomenon in psychology where we search for evidence to confirm what we already believe is true. The brain is essentially using its beliefs to go out and find evidence that those things are already true. How BETDAR sequence interacts with reality on a quantum level, it's happening whether or not you agree with it, you believe it or you're aware of it. In that sense for most people, it's all happening unconsciously. They're at the effect of it. When you're at the effect of your beliefs, you're operating from an unconscious place. A good friend of mine is a wealth manager. He's the founder of one of the largest wealth management firms in the Western United States. He tells this story. He's told it on his TED Talk. The reason he became so successful is that when he was a young kid, his father treated him in such a way that it made him equate success with love.
When he was successful, his father showed him love, affection and praise. He learned that that's how he gets those things in life. Those were core human drivers. He spent the next 30 years of his life being successful as humanly possible so he could get as much love from everybody as possible. That's the example of being at the effect of that. He's become aware of the fact that that's happening. Now he's working to shift his life in a way where he's not being motivated by this deeper insecurity and stress, but rather coming from a place of wholeness. What we would say are more constructive belief structures that are going to produce not only even more success, but allow him to do it in a way that's much more effortless and framed. You're either at the effect of this sequence or you're aware of it and starting to change the different ingredients in the soup to work in your favor.
Dustin
They have that awareness if they didn't have it already. It's about what does one do to get in flow? What does one do to align themselves to attract certain things or create things a whole lot quicker? What's the how-to? What are some tips and strategies for us to take steps forward?
Justin
There are a couple of different levels. There are two ways to slice it. There's inner flow and outer flow. Inner flow deals with everything that we've been talking about, the inner psychological game of it and what needs to shift and happen there in order for you to start experiencing flow in your life. There's outer flow. Outer flow is more about the skills that you have and more about accessing different layers of your own consciousness in your own abilities. It's also learning to take on certain filters. Starting with the inner game because that's where we've been talking about so far. One of the key pieces is to start shifting your beliefs in a way that are working for you instead of limiting you are working against you.
What we've done is we've gone through and mapped all the different belief structures that essentially lock people into a limited version of reality. We've also done the opposite where we've mapped the belief structures that allow people to live in an expanded version of reality and start to experience flow by default because they are essentially programming themselves to experience that. A key part of this process is going through your unconscious and uprooting all of these beliefs like, "I need to work hard to be successful or I only deserve love if I'm successful, or I'm not good enough, I'm separate or I'm wrong," all these deep beliefs that people have. Uprooting these and replacing them with beliefs like, "I am effortlessly supported in life. I can achieve anything that I put my mind to."
These are simplified versions. We have much more nuanced versions that we teach. It’s to give you an archetypal idea of what you're doing is you're trying to install belief structures that allow you to see reality in the way that engenders the most infinite possibility for you to experience and lock you into the flow. Coming back to confirmation bias, like the brain is constantly filtering our reality and searching for things that already confirm what it believes is true. If we switch what it believes is true to things that lock you into the flow, then it's leveraging every experience that you have in such a way that it creates more opportunity, flow, success, and effortlessness versus confirming that life is hard and you have to hustle and grind until you die. Someone can steal something from you at any moment and you can't trust other people, which produces a completely different reality.
Dustin
I’ve got so many directions I could go now, so many questions, which is great. Justin, we should first start off by defining flow. We look at the athletic world and we hear people say being in the zone. Even if we're at work, sometimes we're in a zone. You drive halfway across the city and you're like, "I can't believe I'm home." Can you define what flow is?
Justin
Flow is a big thing that encompasses a lot and depending on the level of academic description you want to get into different ways to slice it, but an easy way to think about it is that it's a new operating system for your mind or your consciousness that allows you to live in a more expanded reality. When you look at it through that filter, it's like a new set of principles and programming that you can take on that allows you to shift into a reality that is what we think is far better than what most people are living in. It's an upgraded version of this life. You see people who seem to have it all and seem to have had like this effortless waltz through life. They're happy. They're fulfilled. It's like, "What are they doing differently than everybody else?" That's essentially what we sought to understand. Flow is our assessment of what they do differently and what their programming is that allows them to live like that. In psychological terms, it's a new stage in human development. For most people, they're going to experience it like a new operating system.
Dustin
You look at somebody like Mark Zuckerberg or you look at somebody, Mother Teresa, it appears to me, especially in Zuckerberg's case, when he started Facebook he wasn't doing mindset or personal development. You look at someone like that and you say, "In business and the thing that he created, he must have been in flow to create something like that." What's your belief about it? Can you be luckily in flow?
Justin
There are quite a few different aspects of tapping into it. Various people at various times will tend to tap into little pieces of it here and there. A lot of people come to us and are like, "I've experienced flow before, but then I slipped out of it. I don't know how to get back." Everybody has had the taste of it at some point in their life. You have those peak experience days were everything is clicking and everything is happening effortlessly. You're in an awesome state. Maybe you had a huge success that day or something. People tend to slip in and out of them especially in western culture. Some of the rules that we have about society tend to produce that. I would say, on the whole, people with an entrepreneurial mindset have a higher predisposition to naturally tap into the flow because of the way that they look at the world.
For example, entrepreneurs see opportunity where other people see limits and problems. That one filter alone is going to allow you to have a greater opportunity to naturally tap into flow than somebody who's not living like that and in consumer mode, wanting to buy things and criticize everything. There are certain things that will allow people to tap into the flow more easily. The trick is so you might accidentally hit the jackpot here and there or you might accidentally have a taste of it but where the real magic happens is when you can sustain it over time and be in it 24/7. That's when you start to have superhuman levels of success and have experiences that most people believe are impossible but that aren't. When people have them consistently, it completely shakes up how they live. We believe at the highest levels that if we can get large amounts of people to live like this, it's going to reshape society and allow us to solve a lot of the problems that we have in society because of what's engendered and living in flow in general.
Dustin
Can one be in flow 24/7? Naturally, when I asked that question I think of a monk on top of a mountain top. Can you be in flow 24/7 and be a functioning member or contributing member of society?
Justin
The short answer is yes, absolutely. The long answer is to hit 100% in flow is challenging. It's possible but most people tend to max out at around 90%, 95%. The thing is if you're living that much in flow like you might as well be 100% because your reality is going to be so incredible. Your life is going to be so amazing. That extra 10% or whatever is going to be negligible. We typically say if you can get into the higher than 50% range, you're going to see a noticeable, measurable shift in your quality of life. If more than half the time you're in a flow, that's enough of your day to day experience where it's going to be a significant boost. If you can get above 50%, it's not terribly hard to do that. If it's 60% to 80% range or more, you're going to notice a huge shift. One of the things about flow is that it's designed to be practical.
This is one of the challenges that people have. Meditation is a huge performance hack. It's becoming popular with entrepreneurs, CEOs and high performers. The thing is when you're meditating, technically you're not working. Flow is applied meditation. How do you carry that meditative consciousness, that meditative perspective off the mat, out of the Ashram, out of the Himalayas and into the real world? Still have that same state of consciousness without having to sacrifice the practical aspects of it, while still being able to run a company, while still being an athlete or whatever, running a small business or having a family or whatever you're doing in life. It's designed to be a universal set of principles that apply in any life situation.
Dustin
As to some of the transformation that's taken place, what is possible? I want people to understand because we've been talking about it at a high level. What are some things either in your own personal life where you've adopted this and you've been manifesting things or part of the tribe and the community that you've worked with? Probably to you, it's not as abnormal. To the rest of us looking into this, where we don't experience your work on a day-to-day, what are some of the things that call to you in terms of transformations that have taken place in people's lives?
Justin
The most profound is in terms of people like a shift in their own narratives around self-doubt, self-sabotage, and their psychology. An example would be a woman came into our program a while back and she had been attacked by a man wielding an ax who had broken into her house when she was a little kid. It essentially traumatized her and she had intense PTSD from it. She carried that with her for twenty or 30 years. It completely affected every aspect of her life. She had trouble sleeping with windows open. She was afraid to be out in public. When something like that happens, you feel like you can't trust other people as something bad could happen to you at any moment.
It's an intense, stressful and unpleasant way to live your life. It affects everything you do. It affects your success, your happiness. It completely stunts you. In going through the program and applying some of these tools, we're talking about shifting beliefs, working through emotional patterns, letting go of trauma and diving deep into those self-sabotaging patterns and the negative self-talk and letting go of that, she was able to completely shift her life in such a way that she could enjoy interpersonal relationships. She could go out in the world and be happy and not fear that somebody was going to attack her at every moment. That's an extreme case.
Take entrepreneurs for example. A lot of entrepreneurs have a super deep fear of failure. They have a lot of self-doubts. They're afraid that they're not good enough. They feel like they're frauds. All of this holds them back in life. A lot of times they know it. A lot of times they don't. It significantly affects their quality of life. They can't relax. They get stressed out, and all these things. Watching the transformation and quality of life increases that happen when people let that go and the exponential success that it launches them into from making the mental shift, those are the things that get me the most excited because they're such easy wins. I also see those connected as well to the larger problems that we have as a society. Why does war happen? War happens because we believe that we're right and the other person is wrong. We can't forgive other people. We can't forgive ourselves.
We have all these deep beliefs and unconscious patterns that are locking us into operating in a way that creates conflict. When individual people are making this shift, not only does it shift their lives for the better, it shifts their children's lives. If they're running a company, it shifts the company culture. It makes them less prone to conflict. To change the world, you have to change seven billion individual people. I feel like every time someone has a breakthrough like that and makes a shift like that, the echo effects are massive. They're hard to calculate because of the way reality works. That to me is the most satisfying aspect of doing this.
Dustin
You mentioned that we can have this without sacrifice. I know what some people are thinking, the extremely skeptical people. They say, "I want to be healthy, Justin, but I love eating donuts. How is it that I can be healthier, have the six pack abs and eat a donut?" Can you go into a little bit further about how to do it without sacrifice? When the world programs us to, "You’ve got to go to the gym. You’ve got to get up early. You’ve got to do all these things to get what you want."
Justin
I've got a short answer to that, organic gluten-free paleo donuts. Part of that is confirmation bias. We have the beliefs, so we interpret reality. It's not possible. We find all the evidence to prove why we can't live without sacrifice. There's definitely a filter aspect going on to that. What we recommend people do is to start to look for models of possibility. These are people that are operating in opposition to the reality that you have that is limiting you that you want to get out of. If you can find someone who's doing it successfully, then it starts to prove to you unconsciously that it is possible. Once that happens, it starts to shake the foundation of that belief. It's only a matter of time if you're genuinely interested in shifting out of it until it goes away.
The idea of sacrifice is predicated on this duality that it's either/or. We have to let something go if we want something else. It's not true. We call it the difference between an either/or mentality or yes/and mentality. It's possible to have the thing you want and do it in a way that meets your standards for whatever the thing is. For example, to use the donut analogy that you brought up, literally that's part of the answer. If you eat an organic gluten-free donut once in a while, it's not going to sabotage your six pack. The idea that you have to let go of the doughnut is a perception issue. If you understand physiology and that you understand how the body works, there are ways that you can still eat donuts and still have the six-pack abs. You have to think outside of the box that you're in. That's the essence of the answer.
Dustin
You mentioned the operating system, Justin. Is it more about removing bad programs or can we install or overwrite them or is it a combination of both?
Justin
I'd say it's a combination of both because you can hold what's called conflicting beliefs. You can have a positive and a negative belief that is in opposition to each other fairly directly that you can hold it the same time. What that does is it creates an internal tug of war. Literally, you can imagine two beliefs, one on either side of the rope, tugging back and forth. If you're in a moment where you're in a positive emotional state, like maybe you had something good happen or you had a win. You're probably going to be on the positive belief side. You're going to be energizing that. That's going to be great. When you're having a down day because maybe you binged on Dunkin Donuts or something or you got fired or there was a problem in your business or your marriage or whatever, you might shift to the negative end of that spectrum. The negative belief is going to take over. This pulls you back and forth. What we find is that it ends up keeping people in what we call a success band or the term glass ceiling applies here where you max out on how high up you can go.
If you don't let go of that limiting belief, eventually you start to hit the edges of what you believe is possible for yourself because you still have that limiting belief. You max out on how much success and growth you can experience. If you cut that limiting belief out, then what happens is there's no ball and chain to hold you back. As you continue to move forward, there's nothing that's in resistance to that. You continue to move forward and keep going upwards in terms of your personal evolution. If you only have limiting beliefs, if you add a positive belief, you're going to expand your reality. The stronger that positive belief is, the more your reality is going to expand. You're going to get the biggest growth by also cutting out limiting belief and being in that positive state.
Dustin
That's interesting because it plays into what I was thinking of going next, which is, in my research, you're known for saying, "If it's not a resounding yes, don't agree to it." My initial thought was, "Aren't we cutting off possibility there?" I almost feel like if you've got something there holding you back, if you're always saying yes to something, that in a way is holding you back. It's almost you've got the high end of the spectrum on the low end of the spectrum. How does one be open to all possibilities but still say no in their life?
Justin
This is starting to get into what we would call the outer flow tools. This is great because we've been talking about beliefs a ton. What what we've been talking about is programming. When you're talking about the programming, there's not like a ton you're doing in the world. When you're talking about programming, it's an internal change of mindset or reprogramming of consciousness. You could sit in your room and play with it and do it. When you start to move out into the world and now you're faced with decisions and you get into a situation at the office where all of a sudden you're a CEO of a company or director or manager or something, you have to make an important decision about what to do, what direction to take that department in. You have a problem employee or you have two great candidates, which one do you hire? What do you do?
Now you're outside of the programming layer. How do you decide in these situations what the best choices? For that, we recommend using intuition as a guiding force in your life. When you talk about saying the resounding yes, where is that yes coming from? Is that yes coming from the level of the mind where you're operating from your cultural belief structure like, "I should only hire people that fit this exact description?” Is that yes coming from a deeper intuitive place where every fiber of your body is saying yes even though this person's resume might not look quite as good as the other person's? There's something deeper about them that you can sense into that may be beyond your conscious awareness at this moment. That is important because as an entrepreneur knows, the resume does not always equal the employee. That's one example. The archetypal dynamics of what I'm saying apply to every decision. We can't always tell what this decision is going to lead to in the future with our conscious mind. With our intuition, we can. When we align our yeses with our intuition, that allows us to know when to say yes to something and when to say no to something and still maintain flow in a complex reality.
Dustin
What are some other tools in the area of outer flow? Intuition, we talked about being one of them. What are some other things that we can be thinking about to improve the outer flow?
Justin
Intuition is a huge one. I'd say that if you only picked one and an outer flow, that is the one to master. It goes quite deep. There's a lot of different layers of intuition. That's an important one. Another one is training yourself. We talked about this a little bit in terms of beliefs. Train your conscious mind to operate in what we call an infinite possibilities mindset. This is training your mind to think outside of the box and to see possibility and opportunity instead of limits. This is one of the cognitive biases that we have that keeps us safe is that we tend to look for limits. We tend to look for things that are dangerous instead of focusing on the opportunities and possibilities. By shifting into that mindset and wiring that end, there's a lot of ways to do that, we lock ourselves into the flow in that way because we're constantly staying in a place of opportunity and possibility versus limits and what's not possible.
Also, there are some deeper non-dual layers where we learn to perceive reality in such a way where we transcend right and wrong because the ideas of right and wrong tend to end up causing suffering. This is a core tenant of Buddhist and a lot of eastern philosophy is that when you believe that something shouldn't be happening to you, then you're going to suffer. If you make peace with it and choose to see the silver lining in it, then you're going to stop suffering. You're going to reduce your suffering and maybe even eliminate suffering. There's another hack there as well that allows you to be in flow. There are a couple more things that are more nuanced, but those three things are some of the core pillars of being able to access it at high levels.
Dustin
For those that say, "Justin, I'm not great," which is a clue right there. For those of them telling themselves right now, "I'm not that intuitive, how do I get better here?" What's your advice for them?
Justin
You can go to an Olympic level with intuition, so there's a whole spectrum. The core starting point is learning how to feel more. We live in a culture where we're trained how to be up into our minds. We're trained that memorization of facts, going to school, studying, learning a lot, is what's going to get us ahead. We live in a scientifically dominated culture, which is very intellectual and very much focused on the mind, the abilities of thinking and planning and rationality and logic. We're in the age of information. Data is driving everything in business. It's a huge paradigm. We're trained to be in the mind. Intuition is much more in the body. It's much more of a felt sense. It was a paradigm shift that I see coming. We're working to birth with the institute to help people blend those two things. It's not that you shouldn't think or plan or rationalized that the conscious mind, rational mind is fantastic for doing complex things. If you're not bringing in the felt sense data, then you're leaving a ton on the table.
Depending on who you ask, your intuition or your felt sense is receiving about ten million to 60 million bits of data per second whereas your conscious mind can only process between 10,000 and 20,000 bits of data per second. Again, depending on the statistics you use. Either way, the point is that you're looking at like a thousandfold order of magnitude more data in your felt sense coming in through your intuitive capabilities. When you start to tune into that level of your experience, you bring in a whole lot more information and data that you can use to make decisions. It increases the quality of your decision making exponentially. By tuning into how you're feeling and noticing if there's a conflict between what you're thinking and how you're feeling, if that's happening, that means there's a conflict between what your intuition is telling you and what you're thinking. Learning how to dance with that and navigate those things and what to do in those situations, that's a core practice for tapping into intuition and getting into flow.
Dustin
In your journey of sharing this, what's been the biggest challenge or obstacle that you faced?
Justin
It's a funny question because we haven't faced a lot of challenges and obstacles. That's because we've spent the time to get clear on the science of this and make a strong case for this, which as you said, it can typically end up sometimes depending on who you're talking to. People can perceive this as new age, fanciful stuff. That is the biggest thing that we could potentially have working against us. A lot of people are already on that wavelength. They don't care if it's scientifically validated. We care because we see the potential of this has to shift society in a positive way. You need the scientific foundation for it. We continually look for ways to bring more research into what we do, to do more studies, to dive deeper into what's out there and make sure that this has got a solid footing.
Dustin
I want to move us into WealthFit Round. Potentially, Justin, this is rapid fire. It’s a bunch of questions in the short amount of time. My first one is what's been your most worthwhile investment?
Justin
My most worthwhile investment has to be meditating every day, doing a bit of yoga every day and having the discipline to stay with that. That has been one of my greatest assets.
Dustin
What has that given you?
Justin
Pretty much everything. I'd say every major insight, every major business idea, every major direction I've taken my life in the last ten or fifteen years has come from meditation, literally while I was in meditation or because of the state that meditation put me in and what that allowed me to see and perceive.
Dustin
In sharing your message and educating others on this, in your life in general, what have you become better at saying no to in the last few years?
Justin
For me, one of my Achilles heels is that my personality archetype likes to be invited to things. As you become more visible and successful with something, you get more invitations. At first, it's great, but then all of a sudden now all your free time is gone because you're saying yes to everything. I've had to learn how to pick and choose what is a hell yes for me and what is cool or fun but not nourishing me. I've had to learn how to say no to things that most people would be excited to be. It might be like the peak of their month or a year or life even. I'm saying no to those things. There's this cognitive dissonance. I'm like, "This is great but I'm saying no to it because in the context of my life, it's not what I want to be doing."
Dustin
It’s easy to look at you and say, "This guy has got it. He's put the time and he's done the research." When you're off or when you're out of flow and you recognize that you're not on the path, what you do to get yourself back to where you need to be. Any rituals? Any things that you do?
Justin
A couple of things. One, I like to get outside whatever comfort zone or pattern I've been in. Travel can be great for that. I find going someplace that I've never gone or someplace that I love, but it's very different than how I live my life in my normal flows here in Santa Barbara. That is very helpful because it gets me outside of all of these habits and patterns that ended up pushing me into a space that might take me out of flow. The flow principles that we teach have encoded and then things to deal with exactly what you're saying. Usually, it's that I've let myself get too much into my mind or I've been reading too many books that are not on this wavelength. They're sucking me into belief structures that are constructive to stay in flow. I have to revisit what we teach and become a student of the principles, which we always say they're bigger than us. I'll go back and be like, "Where have I been getting off track with these?" and reassess. Every single time I do that, I find, "I forgot principle six. I'm not following my intuition as strongly as I could or I've taken on this belief,” and I'll correct that. I end up within a few days or so I'm back on the path.
Dustin
I'm reading a book that is challenging me. From your viewpoint, I know we're knowing each other right now on this and this is totally on the fly. How do you know the difference between when something is challenging you in a good way versus maybe a bad way, like a book presenting information that maybe takes you down a bad path? How do you recognize that?
Justin
You have to go mad a bit and like look at the frame that the author is coming from. The marketing space is a great example of this. To use an example, there are all these books that are like, "You have to sell from pain. You have to find the pain and that's what you have to speak to and your marketing copy or it's not going to work." Yet all the businesses I built, we don't try and stimulate people's pain. We try and appeal to their desire to better themselves. What we would call like a positive frame for marketing and we have as good conversion rates as people who are speaking to the pain only. When I hear people saying that, I'm like, "Their frame is limited to this one way to do it." The truth is that there are more ways to do it.
Whenever someone is trying to put a box on reality and saying, "It only works if you do it this way," or there's absolutism there, then that's a sign that they're probably going to be taking you out of flow. The truth is that you can pretty much get anything to work if you adjust the knobs and levers until you have it in the right configuration. When people are speaking into a way that allows for possibility, freedom, differences of opinion, and stuff like that, it tends to be more flow enhancing. Two, use your intuition. There's a saying that we have in our company, "Take what you need and leave the rest." A lot of times I'll read a book and most of it would take me backward. There are two or three gems in there that are going to pull me forward. I know that because my intuition typically goes crazy when I'm reading those. I get inspired and I feel expand it. I'm paying attention to that while I'm reading a book. Is this book making me feel like I'm sinking in the pit of my stomach? My intuition is saying, "This is not going to help you and it's not right for you," or am I feeling expanded and uplifted by it? Is it clearly inspiring me into greater things? Between those two frames, I'm usually able to figure out whether a book or a teacher or whatever is a good fit for myself.
Dustin
Thank you for that. When life is great, you're in flow and business is going well and you want to treat yourself to something, what is your spending or your splurge?
Justin
It's usually like self-care stuff. I'll go out and spend a bunch of money with a healer and do a fifteen-session package or I'll invest in some technology. I haven't done this yet but buy a flow tank or something or buy a Jacuzzi that has oxygen infused into the water and stuff like that. It's the healing technology equivalent of like a Ferrari.
Dustin
Justin, I appreciate you being here in the show and sharing your wisdom with us. For folks that are digging the conversation, maybe they're even a little curious now on what we've been talking about, what is the best way that folks can keep tabs with what you're up to?
Justin
Check us out at FlowConsciousnessInstitute.com. Google will pull it right up. That's pretty much the hub for everything we're doing and our programs, speaking, all that stuff, research.
Dustin
Justin, what are you most excited about coming up here with what you're working on?
Justin
I’m working on a paper around intuition that's going to change the game and create a coherence science around it and allow us to understand how it operates at a deep level. That's going to be the foundation for a paradigm shift in how we run our company, how we live our lives, how we approach medicine, all this stuff. I'm excited to keep working on that and try and get that out in the next few months.
Dustin
Justin, thanks for the work that you're up to in the world. Thanks for being you and doing what you do. We appreciate you being here on the Get WealthFit show.
Justin
It's been my pleasure. Thanks for having me.

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