Share This Episode

Kim Walsh Phillips: Instagram Hacks, Building an Audience & Mr. Wonderful

We are talking to Kim Walsh Phillips, who is an award-winning speaker, author and podcaster. She has brought in more than $1 billion through her clients with their laser focus on increasing revenue through direct response marketing through social media. Are you in for a treat?

We cover a lot of ground when it comes to building an audience, Instagram secrets and turning clicks into cash. We also talk about Mr. Wonderful from Shark Tank and what he thinks of social media, but that's not it. We also get into the celebrity posting formula and what it is that you should be putting online, whether using Facebook, Instagram or any of the other platforms and how you can monetize that as a business owner or an entrepreneur. With that said, let’s get to it.

Dustin
Despite what social media says about entrepreneurship, it's no picnic and you can have cut it close a few times. The one that almost put you under is when a client didn't pay you on time and payroll was about to hit putting you in a jam. You're an entrepreneur, you're a problem solver, so you looked around the house and you decided that your engagement ring could be your saving grace, so you sold it. Kim, how did you sell your engagement ring and take us back to that point in your life. What transpired to get to that point to sell the ring?
Kim
You don't go from skipping in a field joyfully to hocking your engagement ring. I lived by 3:00 PM because that was the time that our bank would only count deposits. The postal person had to deliver the mail before we could run to the bank. It was the worst and my postal person loved to take her break right before she put the mail in our box. I remember trying to stare her down so many days and not thinking there was anything wrong with this picture, that I was so reliant upon mail being put in a box in order for my business not to fold. One time the mail did not get there in time and I wasn't going to have enough money to cover payroll. The only thing I had of value at that point was my engagement ring.
This was on the square of our town with the floor to ceiling windows so everyone could see you when you did this. It wasn't just a sign that I had failed. It was also a sign that I had failed in the whole community and this was touched an embarrassment. Later I would figure out that people didn't care what was going on in your life. They weren't even paying attention, but back then, it felt like the spotlight was on this dreadful moment. I went hands shaking, ring with me to the pawnshop and I didn't know anything about pawn stores then, so I was dumb. When he asked me, “How much money do you need?” I answered that question, which was $1,350. I pawned a $10,000 ring that day, but I made payroll. The reality is, as entrepreneurs, we're going to do everything we need to do sometimes to keep the dream alive. I'm glad I did because of that moment, that decision ended up paying off big time.
Dustin
How did the hubby feel about this? What was that conversation like?
Kim
That was hubby number one and painfully, that was of the past. I did not have that same problem when I met my lifelong husband who I'm married to now.
Dustin
You said you pawned it. Did you go back and re-buy the ring?
Kim
No, I did not. I was at a point we needed the cash. I couldn't have done that. It was a while until we would have had enough cashflow for me to be able to do that.
Dustin
It wasn't the client's fault necessarily. It was the post office if you're looking to point.
Kim
It was my fault if we’re going to look at that. Not having my eyes on the numbers is like eating thousands of extra calories a day and saying, “Why did I gain a pound?” We know why you gained a pound, you ate way more than you exercise. If you don't look at your numbers, how could you ever accomplish our goals? Honestly, I did not have a good hand on my numbers back then.
Dustin
This was an incredibly close call. Were there any others in your walk of life that you feel you want to share?
Kim
The reality is and I'm not proud of this, but for a long time I had no assets. I was newly divorced. I was single. I didn't own a home. I didn't own real estate. I had nothing to leverage. I couldn't qualify for a line of credit. I relied upon the bank's overdraft protection in order to make my business work. I told you the numbers. I was not good at this part of my business and I wasn't a big spender. I have never been, but you're relying upon clients paying you in order to keep your business operating. At that time, I had no other sources of income. One day when the bank sent me a letter telling me they're not going to cover my overdraft protection anymore, it was the same time I was at home with my infant daughter.
Before I would have gone out and gone to a networking event and killed myself a little bit more, taking on work that wasn't going to pay me what I was worth to create a quick fix in a bad situation. I had her to take care of and I couldn't do that anymore. I'm a woman of faith and so I did the one thing I could at that moment and I prayed. I prayed for a way to finally get out of this crisis that came up every few weeks. To finally find a way to take care of her, my family, my future and grow my company in a way that was going to multiply my time and not just be about paying me by the hour, which wasn't working anymore.
Dustin
When you prayed, what showed up for you?
Kim
That’s when I got a friend of mine. I give him credit to this day. His name is Jon Toy. Ironically, he’s in my mastermind. It came full circle. Jon Toy gave me a book by Mr. Dan Kennedy, the No B.S. Direct Response Marketing book, and I was hooked. I discovered for the first time ever that my marketing could equal results. Up to that point, I had just used marketing to get my name out there and build awareness, things that everybody was doing. Here I discovered I could use marketing to deliver a direct result of what I wanted. I could use it to get clients. I could use it to increase my pricing. I could even use it to sell some information maybe. I started using it in my own business and it started to work. We took it to clients and it was amazing. It took my marketing from hoping and wishing for results, impressions to reach to actual ROI. There was new clients, new customers, new sales and we were able to expand our client base from the local area. I went worldwide and international, getting ten times the fee than we used to get in a very short period of time.
Dustin
I definitely want to go back to that. We share that in common with Dan Kennedy, lighting up our world to direct response. For those Kim that are maybe stay-at-home moms or maybe they're in Corporate America and they see social media. They see the posts and the lifestyle and maybe they see one of your posts and you got your feet kicked up. Your laptop’s there talking about how you're coming here and things look great. For those that are like, “I'm excited to go do this,” but haven't yet faced having to sell their engagement ring. What's your advice there?
Kim
First of all, don't ever compare your beginning to someone else's middle. The things you see on social media are the best of times. Unless you have one of those friends who complains all the time on social, but they're a terrible example. This is the best of times that you see. You can't just string together their best at times and assume that's your life because it's not. At the same time, we all started with zero. I need you to remember that every single person started with no followers, no business, no money, nothing. The way that we got there was by taking the first step. Whatever uncomfortable feeling you have right now, it will never be greater than what you can accomplish when you go after your dreams. It all has to start now. It's why, Dustin, when you came to me with the possibility of us working together and putting our courses together that I jumped in. It’s because here's an opportunity to show so many people the things that I struggled with for so long. When I finally figured out how to quickly grow my audience and turn them into cash-paying customers, everything changed. We were then able to reach way more people, make a lot more money and frankly get to do it by doing something that I truly loved.
Dustin
Do you believe that every entrepreneur or those that are getting started growing their business should start off with direct response, reading up on that or understanding direct response? Is that maybe too much to say for everyone?
Kim
Direct response is amazing because what I want you to understand is that most people that you see online marketing are not getting an ROI out of it. Studies have shown that 87% of those doing social media marketing get no measurable return on investment. If you copy what everyone else is doing, you're going to get the same that they're getting, which is the way we like to call it in New York bupkis. We don't want that. We want to get a huge return on investment. There's a unique few of us who get direct response and it's so simple if you think about it. Direct response, all that it’s saying is I need to tell you what to do next and why you want to do it and when you should do it.
I'm telling you, you need to do it now. Why that's going to make a difference in your life and how you should do it next. We're being clear. I'm from traditional marketing. I ran a PR agency for a long time for big corporations. I did work for Harley, Rite Aid and Hilton Hotels. It’s traditional marketing for a long time. I would go to these ad awards and the awards would be given out for the ad. They never asked them or it didn't make any sales. It didn’t have any kind of result. That's how most marketing is set up, but as small business owners, we can't waste money creating viral campaigns that do nothing for our sales. That's how you're going to go under. That's how the agencies will get rich, but the small business owners will not. Sending some basic principles in direct response marketing, it's going to help you to create messaging from the very beginning. That won't just get your name out there, but will get you big results.
Dustin
This is going to come full circle. I want to brag on you a bit. You've worked with Mr. Wonderful, Kevin O'Leary from Shark Tank. I'm quoting you, but basically you said, “You're a social media person that understands numbers.” How did you come to know Mr. Wonderful, Kevin O'Leary?
Kim
One of the greatest ways to leverage experts in the field is to come together with a group of people. There's a group of us that do something creative. We'll hire somebody who's an expert in their fields to come in for the day. We'll split the costs and then we'll get to each and ask them questions. A group of us actually brought Kevin O'Leary in for the day. He started the day by going around the room and asking us about our business and about our customers. When he got to me, I rattled off our numbers, “Here's how much it costs me to get a customer. Here's the value of my customer. Here’s how long I retain them.” I went from being someone who was in bankruptcy, not knowing her numbers, to someone like, “I'm going to know my numbers.” I know my numbers and they're good.
When he got to me, he said, “What do you do?” When I said social media, he was like, “You're a social media person who knows her numbers. You're hired.” That day he brought me in to work on his company. He owns a company called Beanstox. It's a financial firm. He brought me in to work with all of his Shark Tank investments, to speak at his event, to do coaching for them. A lot of them came in as ongoing coaching clients also because we can multiply his investments. He's a guy based completely in numbers. While he's fantastic to work with, he's only going to work with you if you continue to multiply his investment. The thing we focus on is yes, growing brands, growing a good reputation, but multiplying their numbers.
Dustin
What surprised you about him that you didn't know before working with him?
Kim
He has an incredible network. He is so good at leveraging his strengths and outsourcing other things. He has a very small team, but his team is made up of key individuals. He has a business partner Alex who handles all of the contracting, the business logistics, measures opportunities versus risk for him. He has a marketing person who's leveraging his brand all the time, a PR person who's working on his media. He's able to spend his time doing what he's best at, which is analyzing deals and then being that public persona. “We can multiply our wealth the fastest when we lean into our greatest gifts and strengths.” I believe this strongly. We coach on this, but then when I get to see other wealthy entrepreneurs doing it, it just reinforces. That's the way to go.
Dustin
I want to get back then to his comment on what attracted him to you, which is this idea of marrying direct response in social media. They seem at odds with each other. Direct response, you want somebody to take action. Maybe you think of the cheesy infomercial as the over-the-top example. However, social media is like, “I'm on the beach sipping Mai Tais.” What does the business owner need to know about marrying those together?
Kim
It's very similar even that example you gave because even if you think of an infomercial, they don't start the first ten seconds of an infomercial telling you to buy now. They build a relationship. They build value. They're showing you why you want it, the difference it's going to make in your life and then they tell you how. When it comes to digital marketing, it's not any different. I like to think of it as a courtship. If you just met someone and you're like, “Let's go get married.” Unless you're in Vegas and you're both very intoxicated, that doesn't make any sense. We want to find someone we're attracted to, court them and dating, then we ask to get married. When it comes to digital marketing, it's the same thing. The good news is you can take somebody from not knowing you to being your customer in a few clicks, but you do need a few clicks.
We like to start with what we call the juicy carrot. Why juicy carrot? When it comes to digital marketing, you can multiply your results quickly and what animal loves to multiply? Those cute little baby bunnies. We're creating a juicy carrot to attract as many bunnies to us as possible to take a bite out of our offer. A great juicy carrot could be anything like an eBook, a video series, a coupon code, sweepstakes or a webinar. Any of those things make great. They're going to give you their contact information in order to get that thing. The good news is right there on the thank you page, we call that a profit maximizer, sell them something. They raised their hand and said, “I have a problem. I think you can solve it. I trust you enough to give you my information. Can you do something for me?” Yes, you can. You can sell them something. A product, a program or you can book them directly on a sales appointment right there on the thank you page. Now, you didn't just bring in a lead, you filled your sales pipeline and you can scale at will because you are profiting from every single campaign that you run.
Dustin
The big thing I got is you create this relationship, you get them in. You get their contact information and then you push them to something that will give you more of a response that you're looking for like a sales call or even a product sale. I’ve got to imagine people are thinking, “This sounds good. I got it.” However, there are so many different platforms. There's Snapchat, Instagram, Twitter, LinkedIn, and then all the other ones that I forgot about. How do I know which platform is right for me? Should I try to be on all of them?
Kim
I would start with Instagram. The reason being that there are over a billion people on Instagram, unlike Facebook, the newsfeed is not totally saturated. It's one of those places as a business, you could still make a big impact. Facebook is also fantastic. It's another place to go to. There's obvious benefit to all platforms, but as small business owners we’ve got to pick and choose. If you're not currently utilizing one, I will jump first into Instagram. That’s going to give you the biggest impact the fastest.
Dustin
Kim, what do you say to those people that say, “Isn't Instagram for influencers, celebrities or athletes?” How does the business owner come to embrace Instagram?
Kim
I love these questions because it reminds me so much when I used to talk about Facebook. We have these same conversations which are great. It's awesome because there are over a billion people on Instagram more than any other media out there except for Facebook. If you sell to people, they are on there. 87% of those on Instagram say they bought a product, program or service that they discovered on Instagram. People are being influenced into making purchasing decisions on the platform. It's not just about pretty pictures or gorgeous bikinis because there's certainly a lot of that on Instagram but businesses can make real money on there as well.
Dustin
You were filming two courses for us and you mentioned the Celebrity Posting Formula. Can you give us a little sneak peek of what that is?
Kim
Your posts are like mini-stories. A great story starts with we call a grand entrance. You're basically getting the reader's attention so that you can keep their attention and read to the bottom of the post. The longer they stay on your posts, the more likely they are to click through to other posts and most importantly click through to your profile link, which will take them into your sales funnel. When it comes to celebrity posting, I want you to think about not what you care about with the picture, but what your viewer will care about. The Celebrity Posting Formula is do a great caption to that photo that gets the reader interested. Bring it back around into a question they can ask themselves or something they can look towards that will relate it back to them. For example, I might say something like, “It's great getting to work with people that are the top in their game.” It might have a picture of us doing this episode, “Thank you to Dustin Mathews and WealthFit for having me out.” I would go into the question, “The question now for you… Are you surrounding yourself with those that inspire, encourage and celebrate you?” We're flipping it back to them after we share something going on with us.
Dustin
Kim, you put it out there, as you say, fancy pants more times than you ought to. What do you say to those people that are a little selfie shy of putting their face or their likeness, get over it? What’s your advice?
Kim
It's not about you. If you focus on your image, then you're making this about you. What I want you to think about is that person that woke up this morning praying to hear your message. You make the messaging about them. If you've ever given advice to someone and you've seen their life impacted in a positive way, focus on that person. Think of that person's name and that's the reason why you're getting out there. Not everyone loves me online, but that's great because that means I'm standing for something. If you try to be for everyone, it's never going to work for you. Back to Dan Kennedy, he said, “The higher up the flagpole you go, the more your tushy is exposed.” The first time I got a negative comment, I was like, “I'm doing it.” It changes everything, but the biggest thing is if you decide that the way you look is more important than changing someone's life, then you're making that choice. You have to recognize that that's what you're choosing. We go even deeper. If you don't put yourself out there to share that message, then basically what you're saying to God is, “The gifts you gave me, the message you gave me to share, I don't think it's important enough to share.” We don't ever want to be saying that. We have to choose the decision that our message is more important than our mess.
Dustin
You are known for helping people get 10,000 fans in 72 hours. Number one, why is this important? Number two, how is this possible?
Kim
In order to sell your products, programs and services, you need an audience. The internet gurus love to tell you, “You can go straight from not knowing you to selling your stuff.” That's the most expensive way to grow your business. Even look at a silly example of makeup companies. There are tons of makeup companies coming out all the time. Kylie Jenner launched her makeup line and became a billionaire because she grew an audience before she sold her product. When you grow your audience first, it changes everything. If we're looking to do something new like before I hired a new business development person, we need to get an influx of cash in so I have a salary for this person before they start. I can do just a promo to my list with no ad cost.
We could drive in huge results because we have that list. How do you get big results quickly when it comes to advertising? The good news is Facebook does not care where the people are from. We might say someone from a different country versus my country is not going to be as valuable to Facebook. They're all the same. If you use ad targeting, even just for the first couple of days in your advertisements to worldwide, it sets up the algorithm on Facebook to charge you less for all of your advertisements. You run this campaign for a couple of days. If you run it to promote your page on Facebook, you could bring Facebook fans in for $0.02 to $0.03 each giving you over 10,000 for a couple of hundred dollars. When you flip it over to the US, you're able to get them as well for much less than you could otherwise.
Dustin
I don't know if you know this, but I took your program. I think maybe you know because you gave me access. I took it and leveraged it and yes, for sure. I remember being pennies getting my personal page over 10,000. In a transition when someone goes to do the research and says, “This person has 10,000.” They're making a judgment about that. It's so incredibly valuable. You've been able to generate both fans organically and paid. What do we business owners, entrepreneurs need to know about trying to get them organically versus getting paid?
Kim
The answer is looking at what your audience wants. A great resource is AnswerThePublic.com. It’s a collection of questions people are asking on Google. You get to see what people want to know about your industry and then you can simply answer their questions. You're giving them content you know what they want and you're more likely to show up in search results too. It's going to bring you more organic traffic. Something else I like to do is ask my fans for things that they want to know. A question like, “If you and I went out for coffee, what's a question you'd want to ask me?” I ask a question like that. I get a bunch of questions they want and then each time when I'm answering their questions in a post, I'll tag them because I answered their question. They're going to share that because they want to show people they were the celebrity of that day. Not only am I getting content, but I'm also getting more social engagement.
Dustin
I've meant to ask you about this. This whole hashtag thing is newer to me. What's the deal with hashtags? On some platforms you can put a lot, on others you don't. How does this hashtag game benefit us?
Kim
I used to think that you shouldn't include them on Facebook, but I've been testing keeping my hashtags on Facebook posts and that's actually doing better. The good news is you can pretty much use it on all of them. LinkedIn wants you to hashtag, Twitter, Instagram and Facebook. Back in college, I worked in the periodicals department of our library before computers were a thing because I am that old. We spent a lot of time in the Dewey Decimal System. I think of hashtags like the Dewey Decimal System. It's how we're organizing content in social media, so it's based on certain topics. There are these broad hashtags that are very popular like #Love or #Blessed. There are a lot of funny videos about that and a lot of people call it their portion, the bikini blessed. If you find certain ones that are used in your niche, they go so much better because they're niche-specific and then it will resonate with people. For example, I would use #Entrepreneur because that's my target market. The great way to figure out what hashtags to use is to go to ten pages in your niche. The most popular pages, see what hashtags they're using, make a list of them and then try them out on your own page and see how your audience reacts.
Dustin
What's your view on influencers? When someone has a good base and they're getting the game of it. Do you like this idea of paying maybe a Facebook influencer, an Instagram influencer to tweet or mention you or do you not like this idea?
Kim
The best way, of course, is if you could get them to utilize something of yours so it's real engagement, a real sponsorship. It makes the most sense but definitely leveraging. We've all done it. It's not any different than targeting someone else's fans on Facebook. We're doing the same thing. We're reaching their audience or renting a list like people would do back in the day or still do. In this case, the one thing you want to do though is not going to the influencer directly. You want to use an influencer broker because they're going to get you the best rates. They also know the things to look for and they're going to ensure that the influencer actually fulfills the contract. It's the best way to do it.
It's also once you get to a certain level. The fact that I have over 10,000 fans, I get products contacting me to endorse and to promote. The way we go about it is I gave my broker a list of products that I love. She's gone to them and said, “She'll be an ambassador,” because I mention them all the time. I get paid $110 per post of any of the things that I was already using. The tea I love to drink, the suitcase I already own. Things that I love to mention, you get paid $110 per Facebook post and if it reposts it multiplies. They do it into something called an ambassadorship. You get multiple hundreds of dollars each month from each product you're already using and you can use that to leverage when you grow your audience for a big enough size.
Dustin
These influencer brokers, is this something that we can put into Google? Where can we find these people?
Kim
You could put it into Google. I also recommend checking with your network of people for someone they trust because any of us that have a big audience get contacted by a broker almost every day. You want to make sure that they have a good enough reputation to work with them.
Dustin
I am so glad you said that because it spawned a question I meant to ask you. On Instagram, I got a message from somebody I don't know. I think it was from Russia, with broken English like questionablecharacter_ 57 reached out to me and said, “I can help you get 10,000 fans.” Is this a big no-no? Reaching out, finding someone to pay them to get you fans basically. Is this a dangerous idea?
Kim
It's a very dangerous idea. They're all blackhatters because they're typically using bots and they will screw over your algorithm. Don’t use them. There are some hacks like using hashtags the right way, paying an influencer to promote you. That's a good thing. There's also the ability to promote a post on Instagram. You could spend a couple of bucks and you can promote and it will send it back to your profile. You can hack it a little bit, but I wouldn't use one of these blackhat tactics. It will just get you in trouble.
Dustin
I'm with you on that. They've been coming in left and right. I'm like, “Stay away from me.” I hope I'm not giving away all your secrets, but you mentioned Word Swag is a very powerful app. What is it and why do you like it so much?
Kim
If you could marry an app and I wasn't already married, this would be the app I would choose to get the rose. Word Swag is amazing. It's $2, one time. You're not paying for an ongoing. You can create gorgeous posts in a couple of seconds. It has all the font layouts, all the images, they're included. There are no additional costs and it's 100% social media ready because it has all the filters. It’s super easy to use and it creates very professional looking posts, so you don't need to hire a designer.
Dustin
This one popped in my head as well. The famous blue checkmark. Is this important to have? Can people get it? How do they get it? What's the deal with this big blue checkmark everyone wants?
Kim
I got my blue checkmark and I didn't know why. I've come to find out later on you can actually request it from Instagram. You don't have to wait for them to give it to you. This is how they choose whether or not you get it. It's how many media mentions you've gone outside of social media. Have you been on NBC, Fox, CBS or any of those? That’s how you're getting it, which is so bizarre. You submit via a form. Under your settings, you'll see there's a request for verification button. Click on that and then you can get verified if you have enough media mentions.
Dustin
Are there any things I should not do on social media?
Kim
I like to follow the PBS model and that is 85% PBS, 15% QVC. We're giving value 85% of the time and self-promoting 15% of the time. You stick with that ratio, you're going to continue to grow your audience and when you do promote something, you're going to be much more likely to go for it. I use that same model in all of our marketing. We do a six-day content, one-day promotion model over and over again. We have applied that also to social media and it works very well. You want to change up the type of content you do, but always keep an eye on what works best. The biggest thing though I'm not going to lie is to keep it as simple as you need it to be consistent. If you're not consistent, it doesn't work. If you can post every single day, that's going to make the biggest difference. It's so hard in the beginning to do that when you have no audience. Remember as you're posting it, you're not posting it for the person who's just going to see it. You’re posting it for the huge audience you're going to have in the future when they look back that you had those posts that you put on there.
Dustin
You've mentioned the books that you've written, you're on social media, I would imagine a lot. You coach other people how to do it. You have a mastermind with high-level business owners and entrepreneurs. You've got a lot of information and data that you look at. I'm curious, what do you see as the future of social media? Are you concerned? Do you feel like there will always be this opportunity to leverage it to get our message?
Kim
There's always going to be an opportunity. There's going to continue to be saturation though. You want to be as specific for your market as you can be. Trying to be everything to everyone is not going to work honestly unless you’re a famous name with a big blockbuster movie. That's why you have your audience to create an audience. It has to be niche specific. I was talking to a woman. Her profile is she has four Sphynx cats and she's built a huge audience of people who have Sphynx cats. That is specific and I am not in her target market. It works because if you are a Sphynx cat owner and you're interested in it, you're going to pay attention to her. It has to be specific. The more you can do that, the more easily you'll be able to grow your audience. It doesn't have to be topic-specific, although that's great. It could be location specific. It could be an age group or gender. You can focus on that thing as well, but the more narrow you can niche, the better off you're going to do.
Dustin
What are you working on? What's got you most excited?
Kim
I love seeing other entrepreneurs realize their passion, their message and how to turn their mess into their message. Helping other entrepreneurs launch their products, their programs and services. This is my passion. That's why I'm so excited to have these programs coming out with you because they're going to see so many more entrepreneurs grow their audience and get their customers.
Dustin
Kim, I want to move us into WealthFit round. It’s basically my fancy name for rapid-fire questions. What has been your most worthwhile investment ever?
Kim
That has been into joining a mastermind program.
Dustin
Explain mastermind.
Kim
Mastermind is the idea of you're creating a circle of influence of individuals who have achieved at least as much as you have, if not more. They're there to encourage, inspire, keep you accountable and constantly upleveling.
Dustin
What's that investment you'd rather not talk about? What is that misstep you took earlier in your career?
Kim
I spent way too much money on things to “get my name out there,” hoping they were going to produce results before I understood direct response marketing. I thought if people just knew how good my stuff was because we did great work, they would hire us. It doesn't work that way. I wasted a lot of time and a lot of money doing things that didn't produce results.
Dustin
Basically, it’s bad marketing
Kim
I wouldn't say spend, but I like Real Housewives television, Bravo TV. I leverage an evening workout. I love to workout outside and if I can't because it's raining, I will let myself watch one of these delicious programs while I workout inside. That's how I get myself to do it.
Dustin
As an entrepreneur, you've got to know how to say no. What have you become better at saying no to?
Kim
Things that are going to utilize my time in a way that's not going to help me fulfill my purpose. My purpose in life is to help other entrepreneurs recognize and realize their purposes. If it's something that's just about getting my name out there or it's an ego move, I'm not in. Also, if it's going to use too much of my time, like recurring and make a big travel investment, I multiply every day. Is it going to give me an ROI for at least $10,000 per day? If I can't see how it will produce that for me, I'm not going to do it.
Dustin
I never heard that one, that is good. Fear and self-doubt stop a lot of people from achieving any goals that they have in their life. One, do you feel fear? Two, if you do, what do you do to overcome that?
Kim
I used to have a lot of fear. I've gotten through those things, but my greatest fear was, “What will they think of me?” I had one woman in the small town in which I lived who loved talking smack, throwing shade when I would put myself out there as the expert. For way too long, I was worried about what would Linda think before I put myself out there. It took me recognizing that Linda is never going to be my customer. I was not put on this earth for Linda. If I continue to think about her instead of putting my message out there, I'm never going to grow and my people will never be served. It was about discovering who I was put on this earth for and focusing on them all the time.
Dustin
What routines or rituals do you have to get in peak state or start the morning?
Kim
We did this a lot. I dance all the time to music, so music is a big one for me. I take quiet time every day. I'm someone who follows a plan called the power hour. It used to be back in college the power hour was the hour we drank before we went out. This is different. I have an hour every day that I use to do my best at work and my greatest thinking, and for me, that happens between 5:00 and 6:00 AM. I use it every single day to write.
Dustin
Who are your mentors?
Kim
Early on it was Dan Kennedy. Kevin O'Leary is definitely one of my mentors. I have a great group of friends who I look up to and we share ideas with. Some of which are Dave D, Clint Salter, Robin Robins, John Buck. I love having peers that I look up to and we can help mentor each other.
Dustin
When you experience overwhelm, how do you overcome it?
Kim
I don't ever have overwhelm because overwhelm is just a series of thoughts. We get to choose how we feel and how we think. I know that I am in control every single day of the things I choose to take on and the things I choose to do. If I ever start feeling that stress factor come up in my body, all I do is write out again what I'm trying to accomplish. The time that I have, I assign the tasks that I have to the time that I have and I make adjustments accordingly. That took me a long time to get to. I never feel “busy,” because I'm in control of each and every day.
Dustin
Kim, looking back, I would love to know your defining moment. When I say defining moment, you know looking back that if you had gone a different direction, if you had taken a different action, your life would be completely different. What was that moment for you?
Kim
I was sitting in a church pew and I loved to journal before church starts because it's a little quiet time. I can feel God's presence and I felt God say to me very strongly of, “You are made for more. You are meant to reach more, serve more and do more.” I wrote this down and a few moments later, my pastor played a video by Joanna Gaines of Fixer Upper. She said the exact same words in her video that I had written down and I start bawling. I couldn't do ugly crying because the pastor is a good friend of mine. I was not about to interrupt his service. I show my husband afterward. He was like, “I've been telling you this for years.” He's my greatest cheerleader. I was finally like, “I'm finally ready to sell my company.” At that point, I still owned my agency and that week I got three offers to sell it. Never having put it on the market before, but always have dreamed of doing it.
I sold my firm and I was so scared for so long to do it because of the recurring financial revenue of clients. I sold my firm and I focused on Powerful Professionals, my company now, our revenue doubled the first year than when I was ever to bring in before having both companies. My passion is on fire. I love what I do every day. It doesn't feel like work anymore. In a year, I've been able to reach over a million entrepreneurs, something I could never do. When we lean into that passion, that little voice, that little whisper we've been having so long that's been calling us to do something and actually do it. Huge doors open, opportunities abound and life just becomes better that your passion is not an accident. They are your God-given superpowers, lean into them and amazing things will happen.
Dustin
I'm witnessing that here at WealthFit.
Kim
It’s such a joy to see you and everything is happening in your life now that you've done that too.
Dustin
I appreciate it, Kim. It has been amazing. I am super excited for folks to see the courses. For folks that want to get to know you more. Maybe check out some of the books that you have or follow you on social media. Where's the best place for someone to start?
Kim
PowerfulProfessionals.com or you can find me on any social media under Kim Walsh Phillips.
Dustin
Thank you big time. I appreciate what you're up to in the world. I appreciate you being here and sharing your wisdom and again, putting it into courses for us here at WealthFit.
Kim
Thank you so much for having me. It's such a privilege to get to work with you.

RELATED TRAINING

 in 

ENTREPRENEURSHIP

podcast
Opportunership, Ideating & Bacon Wrapped Businesses

Growth strategist, Brad Constanzo, serves up unique ideas for creating opportunities and discovering ways to add value... including a discussion of bacon-wrapped business ideas. What's better than bacon? Listen to find out!

Opportunership, Ideating & Bacon Wrapped Businesses

Listen Now
podcast
Intrapreneurship, Excellence & Innovation

Tap into the wisdom of multi-billion dollar companies and recent research in the fields of excellence & innovation, with José Pires.

Intrapreneurship, Excellence & Innovation

podcast
The Wild West Internet, Reinventing & Discovering Your What

Steve Olsher, Chairman & Co-Founder of Liquor.com, shares why it is important to be able to reinvent yourself in business.

The Wild West Internet, Reinventing & Discovering Your What

podcast
Repping Celebrities, Addiction & Baseball Card Millions

Sports and celebrity agent, Darren Prince, shares his motivating tale of overcoming addition and negotiating deals for big name celebrities.

Repping Celebrities, Addiction & Baseball Card Millions

Product Branding

Product Branding

How To Create a Product Everyone Knows, Likes, Trusts … and Buys From

Rick Cesari

Watch Now
Credit Secrets for Entrepreneurs

Credit Secrets for Entrepreneurs

How To Use Business & Personal Credit To Launch Your Startup

Gerri Detweiler

Watch Now
podcast
Feeling Invincible, Marketing Martha Stewart & Dropping 76 Pounds!

Once Sayan Sarkar finally quit his full-time job, his side hustle business took off and generated 10x the amount of money he was making at his office job. He shares tips and tricks to how he was able to make this happen.

Feeling Invincible, Marketing Martha Stewart & Dropping 76 Pounds!

podcast
Born To Sell, Tripling Revenue & the Silver Tsunami

Are you investing in home care marketing? In this episode, The Hurricane explains why this industry is worth your hard-earned money.

Born To Sell, Tripling Revenue & the Silver Tsunami

podcast
Conquering Cancer, Making Movies & Selling Businesses

This Cancerpreneur didn’t let the bad news of illness get in the way of his entrepreneurial spirit and positive mindset.

Conquering Cancer, Making Movies & Selling Businesses

Free PR

Free PR

The Hustler's Guide To Capturing Media Attention & Getting Eyeballs on Your Brand

Nicole Dunn

Watch Now
article
How To Build Your Business Credit Score—To Get Business Loans & Low Interest Rates

Learn how to build your business credit score so you can get access to business loans with low interest rates.

How To Build Your Business Credit Score—To Get Business Loans & Low Interest Rates

Michelle Black

Read Now
article
Do You Have What It Takes To Be An Entrepreneur?

In her new book “Women with Money,” Jean Chatzky gives us the top 5 traits of successful entrepreneurs. [Excerpt]

Do You Have What It Takes To Be An Entrepreneur?

Jean Chatzky

Read Now
Idea To Income

Idea To Income

How To Start a Company and Turn Your Entrepreneurial Dreams into Reality

Didi Wong

Watch Now
Advanced Amazon Sales Strategies

Advanced Amazon Sales Strategies

How To Get More Traffic, Optimize Your Listing, & Grow From a Simple Product Into a Successful Brand

Jason Boyce

Watch Now
Start Your Own Amazon Store

Start Your Own Amazon Store

How To Launch Your First Product on Amazon.com

Jason Boyce

Watch Now
Start Your Own AirBnb Business

Start Your Own AirBnb Business

How To Claim Your Share of the Fast-Growing Short-Term Rental Market

Mark Kappelman & Steven Eshkenazi

Watch Now
Start Your Own Online Education Business

Start Your Own Online Education Business

How to Become an Edu-preneur And Get Paid for Teaching What You Know

Robert Skrob

Watch Now
podcast
How To Launch Your First Product

You want people to buy what you’re selling. Learn how to market your product and brand yourself from CEO of Hazz Design Tracy Hazzard.

How To Launch Your First Product

article
How to Get Free Money from the Government to Fund Your Startup

Who doesn't want cash from their favorite Uncle Sam? Here's how you can find grants and fund your business with free government money.

How to Get Free Money from the Government to Fund Your Startup

Ian Chandler

Read Now
article
How Much Do You REALLY Need to Start a Business? The Answer is Less Than You Think.

Think starting a business takes TONS of money? It doesn’t have to. Here’s how you can build your empire without breaking the bank.

How Much Do You REALLY Need to Start a Business? The Answer is Less Than You Think.

Jon Westenberg

Read Now
article
Bootstrap Your Startup & Kickstart Your Success

Launching a startup without investors may seem like a one-way ticket to failure—but it’s one of the best ways to kickstart your business.

Bootstrap Your Startup & Kickstart Your Success

Ian Chandler

Read Now
article
How to Find the Co-Founder Your Business Needs

Choosing the right cofounder can make or break your business. Find a cofounder that compliments your skill set and delivers skills that you lack.

How to Find the Co-Founder Your Business Needs

Nathan Wade

Read Now
article
Learn 5 Key Ways to Onboard Employees

Your employees are your most valuable asset. Protect your investment in them with an effective and efficient onboarding process.

Learn 5 Key Ways to Onboard Employees

Nathan Wade

Read Now
article
How to Lead Employees to Greatness: Your (Hormonal) Strategy for Success

Consider and stimulate (the right) hormones for your team. Embrace leadership tactics that foster healthy hormonal teams.

How to Lead Employees to Greatness: Your (Hormonal) Strategy for Success

Jill Huettich

Read Now