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Mike Giannulis: Extreme Weight Loss, The Goat Farm And Eight-Figure Success

In this episode, we are talking to an entrepreneur that went through a major life transformation.
His name is Mike Giannulis. He was on ABC's Extreme Weight Loss. He lost over 250 pounds, which is one of his amazing feats. He is an entrepreneur. We cover everything from starting a goat farm and we talked about scaling a business.

What is the mindset to go from five to six, six to seven and seven to eight? That's what Mike has done in his business by adopting certain mindsets and understanding what motivates him and what motivates many others to achieve the levels of success that they want. If you're interested in a little bit of health, a little bit of mindset, especially some entrepreneur and some business-building, you are going to love this show.

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This is Mike Giannulis, author of the upcoming book, Scaling the Seven Seas. You're tuning in at the Get WealthFit! show on the WealthFit Podcast Network.
It's 2010 you're battling having a stutter and you were 255 pounds overweight. There’s a glimmer of hope for you as you get accepted to ABC's Extreme Weight Loss where you dropped over 250 pounds. Will you take us back to this point in your life? What was going on in your world?
The stutter, I've always had. I learned a few different strategies to control it in a sense. It was at a point in my life where I always felt like no matter what I did, I would always be this morbidly obese person. I didn't feel that was me. I always felt that wasn't who I was. I did my best to not live like that. At my highest weight, I was 540 pounds but I was still relatively active for that size, which sounds very odd. I would play basketball, I would play racket ball and I walk every day. I was doing business stuff. When I would meet people, they would almost be shocked that I was such a productive person. Getting on the show for the first time gave me some hope that I could do what I set out to do. As most people that are that big, I had lost weight before and gained it back. I always blamed myself. Getting on the show I thought, “This is the time for me to get the help that I need.” They provided not what to eat and all that. We had nutritionists, we had doctors, we have personal trainers and we had psychologists. It was quite an intensive program. I knew that I would have a lot more help than I had ever had before.
How did you come to get on the show? Did you see an ad? Did they reach out to you somehow?
I had an aunt who saw it. She emailed and said, “You should go try out for this thing.” I went. I rode down. In Tampa, they were doing tryouts, you go in and share your story. I was a semifinalist on a few different shows first. After about six or eight months, that's when they gave me the call. They said, “Come in and do another interview.” I was like, “I don't feel it.” I thought I had already been through it so much but I went and I thought it went terrible because I was not very emphatic. I was going to go and somehow, thankfully they picked me out of probably 8,000 to 10,000 people that had tried out. It was neat. There were sixteen of us and they flew us out to LA and we went through a week long thing. We had psych evaluations done. We had all these checkups done, stress tests and the interviews. They ended up picking eight of us out of sixteen. Thank God I was one of those eight. That's how it all started.
Mike, looking back and for folks that maybe are in that situation, maybe they are where you were in terms of weight or maybe they have some extra weight, what did you discover the keys were for losing weight? Even more importantly was maintaining the weight that you're at, what were those keys?
This is where my advice would diverge from the majority of people depending upon where you're at in life, how big you are and what you've dealt with. For me, what I found was the final answer that's helped me and I've kept the weight off for a few years. When the show ended and aired in 2012, I got down to about 238 pounds from 493 was where I began the show. Over the course from 2012 to about 2015, I regained every pound and got all the way back to 493 pounds exactly, which is very weird. The body has this set weight. Your typical person is going to say, “It's the mindset. You’ve got the mind of a fat person, you're going to be a fat person.” That's what I always believe. That’s what I always sold myself on and I beat myself up for years about being a failure and talk about the shame. There are people that feel bad going to a high school reunion where they put on twenty pounds. Imagine being on a show where you put back on 250 pounds and everywhere you go people are “You got fat again.” People feel because you were on a show it's like, “We can say stuff.” You lose that pretending that it's all good.
That led me to a journey of trying to understand the science behind it. What I found was that once you get to a certain size, you're very big, the odds of dropping the weight and keeping the weight off for more than five years is literally less than about 1%, not even 1%. Many studies are so low, it has to be rounded down to zero. Those that have the success of that small percentage usually they found had psychological disorders that led to obsessive compulsiveness to achieve and maintain their weight loss. When you lose that much weight, especially when you do it rapidly, there are all these chemical things that are going on that no one talks about. You're developing this hunger hormone called ghrelin. It amplifies all of these other things. If you were to take two people and they both weighed 200 pounds. One has always been in an adult weight of 200, one used to weigh 280 and now they weigh 200. If you feed them the exact same amount of calories per day over time, the person that used to weigh 280 will gain weight.
That person that always weighed 200 will maintain weight. The reason why is the metabolic rate slows down when you lose weight. They don't know why. They don't know how. They're trying to figure out ways to stop that but it's basically what makes the entire dieting industry run. I always tell people to go out there and find someone that's lost weight and kept it off for more than five years. It's very rare and hard to do. What helped me was finding a procedure that has been proven to keep the weight off. The one that I got done for myself is called the duodenal switch. The full name is a duodenal switch with biliopancreatic diversion but it's a little bit easier to say DS. It’s the short name for it. What it does is it helps you to eat less because it does cut down the size of the stomach. More than that, it reroutes the intestines so that your absorption is not as much as it would have been. At the end of the day, what it does is it helps you to absorb what you should absorb if you were a regular normal person.
I had that done in 2015. The beginning of my third year into my fourth year, I've kept the weight off for this. It dropped very fast. I'm very active. I walk every day for about 20 to 35 miles in a good week. I do weight training at least four days per week. The weight came off very fast because my body was finally right in set to how it's supposed to be, which was awesome. That's not for everyone. You don't have to lose that much. My suggestions are to do everything slowly. Humans have this innate need for things to be fast. Whatever it is, we want to do it. We don't want to wait. The problem is doing things fast rarely do they stick because you need time to create new ways to think, new ways to do and new ways to be. To do that, you've got to let the changes happen over time. Many people that I meet, especially food addicts of which I am one, there's this idea that “We're going to go from eating whatever I want to strictly control everything I eat.” The reality is that's actually the same core issue manifesting in a different way.
When you're going crazy eating whatever you want, you're saying, “I'm in control. I can eat whatever I want.” Then when you turn around and you do, “On Monday I'm going to be eating protein shakes and veggies.” You're saying, “I'm going to control exactly what I eat.” It's a manifestation of control, which is an internal problem. Many people I see that repeating again and again and they go from one extreme to the other. You've heard this preached before but there is the idea that you've got to make moderation. It’s the goal but you never heard people talk about it. They are always, “You should be moderate.” How do you do that is basically start very simply and make very minimal changes. In general for me, it's been making the changes that I want to make. We cannot enslave ourselves. We think we can and we try, but usually we don't because we have this spirit that we're going to do what we're going to do. I've learned that you have to do things that you want to do. The more you start doing those things, then you want to do more.
As long as it's your choice and you want to, then you can do anything and you can completely change who you are. It's going to take time and it’s got to be something that you work on over time. You can't say, “On Monday, I'm going to wake up at 6:00 AM. I'm going to go jog for an hour, bike for an hour and come back and drink a spinach orange juice. I'm going to go to the gym, I'm going to come back and I'm going to work for twelve hours. I'm going to be the best spouse I can be all night.” If you're not doing those things, then you're probably not going to. If you do try them for a week or two and then you're going to burn out and you're going to stop. That's not the typical rah-rah speech you might hear but it's more the reality that I've seen in myself and other people. It's truly about, “What are the things that I can actually do? What can I decide to do that I don't mind?” I don't think you make these big changes by forcing yourself to do them. You've got to start with what you can. There's probably something small that you could do.
Giving up a certain drink, giving up a certain food or going to bed at a certain time. Things that are a little bit tough but not hard. When you started doing that, then you'll start seeing some more updates. Then you say, “What can I do next?” You're building up the results. You're building up self-discipline. It's like anything else. It's a skill that you have to develop over time. To speak to that, I think about this sometimes. I looked back in 2006, 2005, I was 23, 24 years old. I had no car. I was pretty much a college dropout. When I was a kid, I was in school. I actually dropped out of high school. I went back for a little bit and I did graduate. I dropped out of college. I lived at home with my mom. I shared a tiny bedroom with my brother who was sixteen. I didn't have a job. I wasn't doing anything. Flash forward thirteen years later, I'm the CEO of an eight-figure company. I’m wrapping up my MBA. I have one little thing left.
I've started probably ten or fifteen companies throughout my time. I employ over 200 people. I wake up every day super early. I go to the gym. I have a nice car. I have multiple beautiful homes, great wife and I'm about to have kids. I think to myself, I don't even know who that guy was in 2006. It is so odd because if I were to try to do all those things back then, I would have failed. I know that because I did. I tried and I failed because the gap was too big and that's the thing. People have to face up to how big is the gap that they're trying to reach. If it's a financial gap, going from a salary job to starting your own company, how big is that gap? You're going to have to find ways to make smaller steps to get from one side to the other. I say that story because I'm impressed with myself because I don't think I could have ever done that probably if I was too conscious of it. It was being aware in the very least that I maybe I couldn't do everything but I could do this one thing. That's the way life is. Life is designing your outcome one step at a time and you can only see so far. We don't know what the next day holds. We have to take it one day at a time. That's what it's been for me. That's how I've gotten to where I'm at. I don't say that to brag.
I don't take it that way. It’s contrarian, it's not trendy advice but you're spot on and I want to give you props for sharing it because it's not something that everyone is going to gravitate to. I want to talk about MBA. I want to talk about the business but before we get there, it's a very interesting story. You're very entrepreneurial but I would appreciate if you can tell us about the goat dairy farm that you started. Why did you start a goat farm? What's the story behind it?
I started the goat farm because I was stupid. It was a friend of mine. It was his goat farm. He owned it. This was a long time ago. I was probably, 20, 21 or something like that. He lived in this small town in Illinois. I wanted to go up there to visit because I was studying at that time in my life to be a pastor. I was going to Bible College up there and he had talked about how it would be cool if we could start a nonprofit thing where we help troubled men. Instead of going to jail time, they could come work on the farm, make a few bucks, learn some skills and go to mandatory church time. They would opt in for this. It wouldn't be forced on them. The choice was go to jail or go to this farm for six months. We were trying to figure out what's a good farm job for these people.
We came upon the idea of goats because there’s a lot to do. They have to be fed every day. They have to be milked every day. They have a lot of issues that time and stuff. We ended up thinking, “Let's go ahead and get this thing started so that way we can work with the State to set up the program and all this stuff.” We went out. The mistake we made probably to start with was we were like, “Let's buy these goats.” You would think, “What do you do? Buy 10, 20, 30 and maybe 50 goats,” you’re feeling good. We were early into the 10X thing. We actually bought not 50 but 500 goats. To make it even crazier, they were all pregnant. To make it even crazier, they were all pregnant and due in the same exact month. I always joked there was a boy goat who had a fun time before those girls came over to the farm.
We had 500 pregnant, dairy goats off to show up, all set to have kids in the same month. They became this constant blur of goats being born, kids being pulled out every day. They have an average of about two to three. This was our first time. It's not as bad. They usually have one to two average. In the peak, we had about a thousand of these things between the kids and the moms. There were a lot of them that didn't survive. The other thing we didn't know is that these new moms, they're not very smart. They have no experience and they have bad instincts too. We would see a kid would be born, the mom would look at it, freak out and start trying to stomp it. They don't know. There's a good reason why there are all these dumb goat stories.
That was my first experience and I was not a farmer guy or anything. I was doing it more from the business side. I helped with negotiations with the lender. I helped with planning out the day with the staffing. Long story short, my name wasn't on anything. We were going to save me for phase two when we were going to expand. At the end of the day, we had a lot of problems with the EPA in how they were trying to regulate the way that we were dealing with the waste treatment, which is the fancy way of saying, “Where does the goat poop go?” It ended up that they didn't like our plans. The government agency that was funding the farm basically locked the funds up.
There was no ability to pay people. I learned back then, if you can't pay people, their loyalty only goes far. At the end of the day, everything unraveled and the goats actually ended up getting repossessed by the government, which is a weird story because you always hear the sob stories, “I foreclosed on my house and I lost my car.” You never hear someone say, “I lost the goats.” It's not something you hear every day. That was one of my big failures in life. Thankfully, my friend got through it. He's back on top. He's doing awesome. He was able to have his farm and stuff. He didn't lose any of that. That was good. It was a very weird time and a very odd story. It always comes up whenever I say it everyone was like, “Let's talk about that one.” People always ask, “What did I learn from that? What were my takeaways?” I have three big ones.
You might want to write these things down. The first one is to make sure that you're getting involved in an industry that you understand. That was my biggest problem. I thought I know about real estate so I can talk about that. I know about how to do loans, but I didn't know the product. As best you can, know the product. Secondly, make sure to look for worst cases. What can go wrong, where can things go right and where can they go wrong? It's easy to have our brains thinking about what can go right unless you're a pessimist, which is good to have sometimes on your staff. Make sure that you've planned out an A, B and C plan. If things go well, we'll do this. If things go bad, we'll do this. We put everything on the line that it had to work. We didn't have a strategy for if not. The third one, which is the most important one of all. This is the one that I preached everywhere that I go and that is, don't buy goats. That's my third point.
Would you do it again?
Personally no but if I did do it again, I would do better now than I did back then because I know a lot more.
I want to get into the work that you're up to now, but before we do that, you mentioned MBA. You've got 200 people that work for you in related companies. You've got an eight-figure business, why get an MBA?
I used to be one of those guys that was like, "MBAs stay at one job and they don't know anything. They don't get the real world,” and I think that's true to an extent. It’s true to the extent when you're in the startup to small business stage. The bigger you get, the more you start to realize, “It would be great if we had a culture thing. It would be great if I had a report that did this. It would be cool if we had a process in place for hiring as we're scaling that up. It'd be great if we did this. How do you deal with this problem?” You start to realize that these MBAs, this is what they do. This is the world that they're in. A lot of times from the entrepreneurial side, we judge MBAs by like, “They jumped into my company with four people, scrap, scramble at a fight and bite someone to the top?” That's the mindset of a startup, but that's only going to take you so far.
If you want to continue to grow and hit eight figures, even nine and then even more, you've got to be all about systems, processes, HR and reporting. That is such a big key. I got tired of being in the guy going, “I don't read P&Ls that well. I know finance is important, but whatever. I know we should have reporting but I’ve got a gut instinct.” After some time I thought, “I want to be savvier. I don't want to restrict myself to being this one trick pony that's done some good stuff. Then also to be fair, I like that stuff anyway. It wasn't too hard for me because I actually love to learn. I'm out there saying, “You've got to go get an MBA.” I think that it was a good thing for me because I like all things to do with business. I like to learn. I also went to a school called It’s Western Governors University. It’s a regionally accredited school. It’s legitimate. It's also credited by what's called the AACSB. It's very good business certification.
This is where I’ll brag about myself slightly. The way they've set it up was cool. If you can pass the test then you're good, they don't make you sit through sixteen weeks of a professor talking about stuff that you already know. They don't make you log into a support forum and talk about three things you learned this week. They say there's a final test where there's a final paper. If you finish those things, you're done, course over. On my MBA journey, I had three that I had already done previously. I only have seven to do with an eighth being the final project. I actually finished seven MBA courses in twenty days. Twenty-one hours of an MBA in 20 days. I had an unfair advantage being the CEO of a larger company.
A lot of this stuff wasn't brand new to me. I could study, take a practice test if I passed it and then I could sit for the final, which I passed them all and got it done. I cranked out a paper because for me it was like, “Make a marketing plan for this company.” It took me about twelve hours to sit there and type it out. I was like, “This is what I do.” There was a course about emailing on a customer who's got a complaint and talking to staff about a new idea. I’m like, “This is what I do anyway.” It was very common sense for me. That’s probably the main reason why I went back because I thought this is a program meant for me. I don't recall this but my mom told me this when I was a kid in school, I came home one day crying, bawling my eyes out. My mom was like, “What’s wrong?” It turned out, I passed out the math schoolwork for the entire a year.
I was a nerd kid. I went home and I did the entire thing. I did it all and brought at the school. The next week, I was pumped. The teacher took it in front of everyone and tore it up in front of the entire class and said, “This is not what you do. You stay with the class.” I must've probably blocked this out. I guess my mom went down there and she went off on him. It was a big deal as a mom would. Basically, though it’s neat in a way because sometimes in school, the biggest problem that I have is they try to make everyone fit into this little box and we'll have to move at the same time. It’s very set up for an old timer manufacturing type set up.
There's a bell, lunch hour and it’s all designed that that way. WGU for me was a breath of fresh air. If you can go through the course content faster, if you can pass the test, go on. For me I was like, “This is great.” It's almost like I came full circle from having my schoolwork torn up for going faster than the rest the class to being able to brag about, “I got all of these things done fast.” That's probably why I think I went for the MBA. I'm putting together an investment fund, that’s one of my next goals. As part of that, I thought people would be like, “He's got an MBA. Cool.” Almost like a proof element.
The big thing I want to share is I came from that school of industry to entrepreneurship. I understand that there's a lot of people preaching “MBA, you don't need that. Those guys don't know anything.” The distinction you made is incredibly valuable because at some point you do hit that ceiling like you did. I appreciate you sharing that because I think its mission-critical. I hope that someone reading changes their mind if they have that point of view. I want to talk about what you're doing at BPO USA and Pixx Marketing. Describe for the WealthFit nation essentially what is your business?
Pixx Media, we don't do much anymore. We brought that down. At BPO, our focus and what we do mainly is we go out and we find experts who are experts in different industries. We let them be the expert and we let them teach whatever their specialty is. We end up building brands around those experts where we sell informational books like eBooks, seminars, webinars and one-on-one consulting services. We plug in all the gaps that you would need to go from getting started to being an expert in that space or at least achieving success in that space. We can't ever guarantee success for anybody. We can guarantee that we'll give them what we believe to be the best possible chance.
An example is that we have one that's in the eCommerce space. We teach people how to start their own eCommerce store. If they can't do it on their own, we offer a web design where we'll build the store for them. We do all of the tech side, logo design, domain set up and all the junk that gets most people stuck. We have a whole advanced a training after that on how do you run Facebook ads, how do you use Instagram ads, how you use GDN ads. Then if they need help, we go out and find experts that train under our star and they can get one-on-one consulting with those experts. Then we do live events to bring people out.
We're doing the same thing in real estate. We're teaching a lot of people to do real estate investing. That's what I got into. It’s one of my side hobbies. A couple of years ago, I met a guy through a mutual friend and he's a real expert. He has an investment fund that buys, flips and things like that. He gotten me started and since I've met him, I've probably done about ten deals maybe. I enjoy that. I helped put together a CRM for investors. We took his processes and our processes of how to do advertising on his own. What do you do when you get the deal? We put it into one big CRM and there's a whole process there, a whole structure. That's coming out. We're always on the hunt for experts and we have a health brand that we just started. It’s a separate thing.
Most of these brands have different partners, different structures and they're technically different companies. BPO is the core engine behind it all. It's actually becoming more of a staffing agency, which is interesting. We provide the staff from it all the way from executives to customer support for these different brands. The brands are separate companies and separate partners. It depends on the size of the expert, what kind of a deal they get. If they are bringing us their own audience and of course there's more value there. If we're having to build it from zero, then it might be a partnership. It might be a payment structure. It depends on the expert.
I'm curious because I'm thinking of someone reading this blog that's like, “That sounds great because I love doing what I do best, which is training and teaching. I don't want to understand marketing. I don't want to maybe go get an MBA like Mike did. I wanted to be my thing.” As to not overwhelm you, your website, you or your team, what are you looking for in an expert? Do they have to have a big audience? Can they have no audience? What's are the qualifications?
When it comes to these experts, mainly because of the time, the effort and the investment that we have to put in, we usually like to be playing in big industries. Things like health, business, finance and dating. Things that appeal to a mass audience are what we like a lot. If you spent all the time to build out the marketing funnels and the merchant processing side, the CRMs, all the tools and sales team, it’s tough. We build funnels around bankers who live in the Midwest who want to fund more homes. Every and or every who that you add to the sentence is a reduction in the audience size. How many people want to start an eCommerce store? A lot. How many people want to start investing in real estate uptown? How many people want to get healthier? You look for things that. I'm not saying we wouldn't go for a niche if it made sense but that's where we're at because of our scale. We had to look for that.
That's a big piece too. We pretty much do cover everything else, operations, customer service, the finance side, the marketing side, the sales team, all the CRMs, all the tech and all the stuff that no one ever talks about it. It blows my mind how 90% of every course that's sold by I call them the Facebook people, the gurus of Facebook who teach you all the strategies but their strategies sell a $2,000 course via webinar on how to sell stuff on Facebook. Literally, none of them are teaching about finance, operations and technology. It blows my mind. I know why it doesn't sell. It's not sexy. This is why I believe that most experts trying to go online are going to fail because they're going to buy into the hype of, “I need a good funnel and I'm set to go.” The worst thing that will happen is you actually start to sell because then you're going to break everything. That's my view.
My understanding is you've got a marketing mind. I'm very curious as to where you see the big opportunities are in advertising or online marketing for anybody? Where do you see the trends? Where do you see the next big opportunity is?
For the next few years, there is still going to be a big push for education. More and more people are going online. It's getting a lot more trusted to buy things online, which I know that sounds odd but it takes a long time. There's a huge swath who were, “I don't know about buying stuff online,” but it's growing every single day. I think that education, information and services are going to continue to grow. If you're thinking way outside the box, one area that's right for someone cool will come in and build something awesome is building out something to work with pixels and creating an affiliate type network or a partnership network, where people can trade pixels of their audiences. That's a big thing. You can do email list and you can say, “Email it from me, I'll email for you.” I think that there should be something similar to say, “I'll show your banner ad to my audience and you show your banner ad to my audience.” If someone would build an interface to control all that, that would be super cool.
Most people get email and that you can purchase emails, you can have a partner mail for you. In case someone doesn't understand the pixel, will you break that down?
I'm not the best of this either. I'm not techie but the pixel is basically a little piece of code that goes on your site. When people hit your site, it allows you to go back and show the banner ads across different ad networks. It tracks them. Have you ever been to a site and then all of a sudden you start seeing ads for that site everywhere? That's what that is. That's the pixel that was placed that's now tracking you. It doesn't know who you are individually. It knows that you were on that site. It’s a way of tracking and showing ads.
Mike, you've gone from five to six, six to seven and then seven to eight. I'm curious if you're able to, I know I'm putting you on the spot, what you've had to let go of in order to get to that next level? To go from five to six, does anything stick out to you thinking back?
Whenever you make changes and you grow, there's always a trade-off. I'm a big believer in the Thomas Sowell quote that there are no wins only trade-offs. Some of the biggest things that I've had to sacrifice has been a lot of opportunities that I could have pursued. I've had to get good at saying no to a lot of things. There was a book I read called Essentialism. That book for me was big because naturally, my personality type is I hate to say, no. I’m like a person where, “I'll find a way.” I've learned the more you scale and the more you grow, opportunity comes at you fast because everyone's, “I've heard about this guy. You do this. I heard you do that.” You've got to learn to say no quite a bit. That's a big one. Secondly, naturally when you're especially doing multiple companies, multiple startups and multiple companies in different phases, you definitely work probably more than you should.
I know for sure there was a time in my life when I worked a lot more than I probably should have. Thankfully, my wife is pretty cool. I only get what I call the look maybe once a week, “Are you going to stop now?” I'm doing a lot better there and I've learned a lot on the ride. The biggest breakthrough for me as far as in the last year probably has been to relook at things. I've always had this skill. The ability to look a task as a task, not as what I do or not as what defines me. By doing that, I've been able to let go of things. I'm not the only one that can do this. There are others. That's probably why we have many jobs because I've done them all at some point and I was, “I’ve got to give this to someone else.” That's what helped me get out of that. I need to turn what I'm doing into a job for someone else.
What do you think most people drop the ball when it comes to scaling? No matter if they're going for five to six, seven to eight or whatever?
Everyone's going to have their own little thing about it. If I talked to them, I could probably see it. In general, one of the biggest issues that people face is they think that whatever they did to get there is going to be the thing that gets them to the next stage and that's not true. If you think about it and a good analogy is football. When you're a star in your high school, what's the strategy? Give him the ball and watch. You get this stud athlete who's throwing 30 touchdowns, running 30 touchdowns, two picks all year, a thousand yards, 5,000 a day, a thousand on the ground or whatever. The game plan is give him the ball. If things break down, what happens, he runs, breaks free and scores. Everyone’s like, “He's the best.” He goes to college, the talent gets a little better suddenly maybe he’ll have a few of those plays. He'll break free and breakup tackle. Against a crappy team, he'll score and it’s like, “It's awesome you had a great game,” but you need more of a game plan.
Then you go to the NFL and it's all about strategy. It doesn't matter. You're as good as everyone else. It’s the same way. You could look at high school ball being five figures up to six. Whatever you do is fine especially if you're a stud, if you're a star, you got a good brain, you've got a good strategy and you're set. You're not going to force that to go to six figures. You’ve got to think. You have to learn how to read the defense and say, “They're putting here, they're going there.” Those are skills you may have not had to have when you were just getting started. Finally, you get to the NFL level, you need coaching, you need really good strategies, you need playbooks and you need to know your strengths and weaknesses. There are so many things. That's the way where people screw up is they think, “I'm in the NFL now. I'm going to scramble all day and run and chuck the ball 40 yards and score.” This is the NFL. It's not going to be that way.
That's the way that people have to think about it is that as you grow, your skills have to change. We've all seen it. If you follow NFL at all, you've seen that quarterback who was that star. He gets in the NFL and he’s out there trying to scramble. What happens almost every time is they get hurt. They bust a knee. They're out. I think too many of us get to that point and we do that. We bust a metaphorical knee. It’s like, “What now?” If you don't have the skills to stand back, dissect the defense, stand in the pocket and throw the ball, it's going to be hard to ever achieve. That's one way to think about it. You just got to be prepared and you've got to continue to learn and grow and develop your skills as you scale.
Mike, I love that analogy. I want to thank you big time for being on the Get WealthFit show. If folks want to keep tabs with what you are up to in the world these days, potentially talk to you about being one of your experts, how can folks best get to you?
If they want to check me out, go to my blog, which had been around for a long time. The domain name’s a little bit odd, but it's If you go to the site, there is a Contact form on there. They can follow me on social and all that stuff. I blog on there still from time to time. It’s neat that that blog goes all the way back to 2006. If you're very bored, you can go back in time and read a lot of weird stuff that I wrote a long time ago. Some stuff I read I'm like, “That was really good.” Some stuff I'm like, “What was I thinking? What am I dumb?” It's very weird. They can go there and they can find me. All my stuff's on there. I don't sell anything. I have a course on there but I don't sell it. It's just a copywriting course. It’s not something that I actively sell.
Mike, I appreciate you being on the show, sharing your stories and your wisdom. I can't wait to track your success and see what you come up with in the world.
Thank you. This was awesome.

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