For those of you who want to start a business or have already done so, becoming a person of influence is extremely important. Direct response marketing expert Seth Greene dives into how you can become an influencer in your marketplace or even on a national level. Seth is the author of five best-selling marketing books. His latest book, Market Domination for Podcasting, hit Barnes & Noble in January 2017. Seth recounts how he was able to avert an abduction using Krav Maga and tackles a marketing concept called the Shock and Awe Box, and teaches how it can help you get your foot into many doors.
In this episode you’ll learn:
- How Seth was able to avert an abduction using Krav Maga, an Israeli military combat system (03:27)
- How Seth accidentally became a podcaster (07:30)
- Three ways to grow your business with a podcast (14:00)
- What the Shock and Awe Box is and why it works (15:55)
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