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Steve "The Hurricane" Weiss: Born To Sell, Tripling Revenue & The Silver Tsunami

My guest is Steve “The Hurricane” Weiss. He is the Founder of Hurricane Marketing Enterprises and a very inspirational and passionate figure.

If you need a little fire, you are going to love this show. The reason why is that Steve “The Hurricane” Weiss is a force to be reckoned with and just being around him makes you more passionate. It ups your energy. In this show, we talk about a lot. The first thing is the Silver Tsunami. This is an existing opportunity taking place right now that many of us can be a part of if we choose to. We also talk about selling. Are people born able to sell or can you learn this skill? We talk about power partners and how they can help you grow your business and increase sales. The last nugget that I want to tease you with is how do you motivate a team to win? How do you motivate a team to succeed? If that sounds interesting to you, let's get to it.

Dustin
Hurricane, you proclaim to your mother early on that you weren't going to be part of the rat race and you preceded to fulfill on that promise by starting a neighborhood lawn service, selling cutlery, door-to-door, getting into the dairy business and then into healthcare. How did you know at such a young age where you were headed?
Steve
I'm going to just give it up to God on that because it truly was a miracle blessing. That story of when I was with my mother. It was in my freshman year of high school and she took me out to Kentucky Fried Chicken and where I live in New Jersey, Route 9 is a major road where every day, half a million people travel this road to and from work. I'm sitting there with my mother and she's talking about something. She looks at me and she goes, “What are you thinking, my son?” She knows the look on my face. I'm staring off at all these people sitting in congestion and I said, “Mom, I don't know how I'm going to do it. I don't know what it's going to be, but I will never be part of that rat race because that is no way to live my life.”
Dustin
Were you reading books or did Mama ingrain something in you?
Steve
Definitely, my parents. Both of my parents had the entrepreneurial spirit. My mother is very much on the service side of things. She had a daycare center. She used to be heading diet clinics in the ‘80s. My father was an entrepreneur but he's better on the money side and he actually owned his own dairy, which is how I got into the dairy business, so the entrepreneurialship flows through my veins.
Dustin
Early on you were great at sales. You were number one when you had the small thing. When you're number one, you get more responsibility. You were number one at that and you were number one a growing a team. A lot of people can look at you, especially if they've seen you on stage, you exude this passion and this charisma. Some people easily could say, “The Hurricane was born to sell.” Do you think that people are born with the ability to sell or did you have to learn it?
Steve
When it comes to sales, there's 100%. 25% of the populations have God-given natural instinct talent. I fall into that 25%. Just like anything else, you can be a gifted athlete and not be trained and perform poorly because the person who isn't a gifted athlete can outwork you with their persistence and their dedication and become a professional athlete. The same thing applies to sales. Just because somebody has that X factor, that gift, their God-given talent given, if they don't hone that axe, they're not going to be sharp and they're not going to be able to close. Skills that are required to sell can definitely be taught. When I was in Cutco, I was number one as a salesperson but then I was number one as a trainer. I took people who didn't know how to sell, people who didn't think they could sell and turned them into knife-selling machines.
Dustin
Before you get into managing a team, which I think is a different skill set, let's talk about the number one key to sales. Let's say I'm not born with that gift and I'm going to outwork “The Hurricane.” What do I need to know to make myself successful at selling?
Steve
You have to know your product. I'm going to go even beyond knowing it, you have to believe in it 100%. If you don't believe in your product, you're not going to be good at selling it. You have to believe that it's the best of its type. I’ll even take the route of something that we all can relate to. Cell phones, I absolutely love marketing and advertising. You look at the Sprint commercials where they know, “We're not the best. We're the second best but we are cheaper than everybody else.” That's their sales tactic. You know your product, you believe in your product and then you put your best foot forward. That's the first part of any sale.
Dustin
What else?
Steve
The other thing I would say besides knowing your product and being passionate about it is you have to constantly be out there. Always be closing. When you make a sale, you can celebrate that small victory, but you have got to be moving onto the next sale. The next biggest thing, because a sale is almost like you feed yourself for tonight but what are you going to do next? You always want to be working on your funnel. You always want to be working on your pipeline and what is coming up next?
Dustin
Let's say I'm good at selling. I understand that. How do you transition? How do you take the top sales person and turn them into manager salespeople? That always doesn't translate.
Steve
That is probably one of the most challenging aspects of it. I find that many people who are top sales folks, when they take that step into management, which allows them to make more money. Think about it, if I'm bringing in $1 million in revenue, but then I can manage a team of ten people would bring in $10 million, I'm going make more off the $10 million that I will off of my $1 million, so it makes sense. Motivating others is very different. A lot of salespeople who are at the top have a hard time with it because it is serving other first overserving yourself.
For many top salespeople, they can think for themselves, they can be responsible for themselves but they get frustrated with other folks so that makes it very challenging. When you're looking at the individual, you want to find out what is their best opportunity innate for them to be able to make a sale because a very person is different. I have somebody who works for me who's 24 years old who never sold a thing a day in her life who sell $1 million-plus in product for me every single year and she's killing it. I trained her and she's not your A-Type personality. She's not your X-factor 25%.
I trained her on follow-up skills. I trained her on knowing her product inside and out. I trained her on how to handle rebuttals and objections that come in. If someone's inquiring about services or they're inquiring about a product, they are interested. Don't sell them, educate them. If you work at this company for a certain period of time, you should know what we do. Answer their questions and then all you have to do is say, “Are you ready to get started?” Help them find something that fits in their budget so they can make a decision to buy now. There are other things that you can do like creating urgency by giving a sale or a discount or something I learned from you, packaging, “If you do this, I can give you this and this. Instead of paying $10,000 for it, it's only $7,500. If you do it, I'll give you a free ticket to come to this. That's $1,000 value. I can give it to you if you'd take it.” That creates urgency. They already were ready to go. The incentive to do it is there and I say, “Are you ready to get started?” and they move forward.
Dustin
I want you to think back to your young self. When you made that transition from being top chief into management, did you suck wind at first? Was it hard trying to motivate? You took to it and it was easy because I know you work with other people making this transition. Think back to that top seller that’s now making that transition. What is your advice if things aren't going like it was going for you?
Steve
Invest in yourself. That's probably one of the best advices I could ever give. For me, when this first happened, I was so excited about it. The carrot was dangled. I've been reaching for it, I got the promotion, went out there and ran with it. I'm a motivational speaker. I'm a motivating person now, but I've always been this person, so it’s was easy for me to motivate others. It’s actually easier for me to motivate others than it was to even motivate myself sometimes. All along with my career, I've been doing sales and marketing pretty much since I was twelve-years-old.
For the last twenty-something years, anytime I've ever come across a situation where I couldn't figure it out, if I find somebody else who's already been where I'm going and whatever the price. I was with the Speaking Empire. It was $100,000. That $100,000 will turn into $10 million. It's worth the investment to learn how to do something right the first time and save time, which is my most valuable asset because I'm only getting older, I'm not getting younger. Save the time by investing in the people or person or the right company or the right system for you and then you move with confidence knowing what to expect.
Dustin
Oftentimes, great salespeople, gifted salespeople are not necessarily the best business people. There's a lot coming to being a business owner and entrepreneur. How did you make that transition from being a great seller to a business leader and a business owner and entrepreneur?
Steve
That is much easier than it sounds like and it's checking your ego. It's being humble and displaying humility. I came into my business, I knew I didn't know everything about the business. I said, “Here's what I'm excellent at. I'm great at sales, I'm great at speaking, I'm great at putting together packages and creating programs. I'm bad at administrative, I'm bad at financial, I'm bad at all these other aspects.” I either hired staff or I outsource the things that I was bad at so I could run at my speed, which is a hurricane, category five speed. I run at that speed all the time doing the things that I love, which generates hundreds of thousands of dollars at a clip and the things that I'm not good at, I have the best people around me helping with those items so that I don't skip a beat.
Dustin
It's easy to see your passion and say, “I get it. It's a hurricane.” Is there a story behind it? Who dubbed you “The Hurricane” or did you dub yourself?
Steve
I would never doubt myself. First of all, I'm a man of God. I'm a preacher. I went to school to be a pastor. Humility, Jesus my Lord and Savior, they got to be humble. “The Hurricane” is a nickname that my old business partner gave me in 2006. I was working for him for about four months and I doubled his business. He had about $600,000 a year business. I turned it into $1.2 million, $1.3 million business and I was getting job offers left and right to leave him for twice the money I was making. He said, “I don't ever want you to go. I'm giving you the farm.” He gave me a ridiculous raise. He's basically doubled my salary and gave me profit share in his company and I said to him, “If you're going to pay me what I'm worth, I'm going to be a force of nature out there.” He says, “I want you to be a hurricane.” That's where “The Hurricane” was born.
Dustin
You helped take this company, you had sixteen clients at the time to over 100. To put that into context for people reading, at the time you got on board from $600,000, $700,000 but at the end, you help take it to about $5 million and then you exited. What was that business and what did you learn while you were there?
Steve
This was a home care company. When you look at all the different businesses that exist out there, home care is one of the best businesses to get into. Why? Because this is what's known in the wealth industry as the Silver Tsunami. What is the Silver Tsunami? The Baby Boom generation is the largest demographic in the United States and around the world and they're retiring at an alarming rate. They also control something 70% of all the wealth in the United States. When you have the largest demographic retiring at 10,000 people a day and they control 70% of the resources in the country, then you have to have services and products catered towards that if you want to be in on it. Healthcare is something that is recession proof. If people get sick, they need care, they need help. It doesn't matter what the economy is like, they have to get it. There's a lot of stuff that's not covered by insurance.
Home care is one of those things that are not covered by insurance. If somebody gets to a point where they're declining, you only have a couple of options: sell your house and move into an assisted living or bring in somebody who can help me in the house. Most people go that route first. This is a great business to get into. When I came on in 2005, I came onto this very small company. It was doing less than $1 million. Just putting things in perspective, the average home care company still only does about $700,000, $800,000 a year in revenue. This is a small business, but a lot of people can have a business where you can take care of fifteen, twenty people, have your life, make $100,000 for yourself as the owner, which is not bad money, and you're helping somebody stay out of a hospital out of a nursing home. It's a feel-good business as well. I took that and help them scale with one location to $5 million, which at the time puts it in the top 5% of all home care companies in the United States.
Dustin
You sold because you got a great offer or why did you get out?
Steve
It was three parts. One, we got a good offer. Two, there were some changes coming in the industry that my business partner didn't want to be a part of. Number three and most importantly, my business partner, his wife had some health issues and him like, “I want to take care of her.” Miraculously she's still alive. We sold the company years ago.
Dustin
When you sold, did you take time off?
Steve
No, if I could do anything over again, I would take six months off. Because I had so much money from the sale that I could have taken the six months and then started it and made it happen. I literally resigned. I put four weeks in because I sold it to another company. The day after that resignation went into effect, I started working on Hurricane Marketing Enterprises.
Dustin
I did good then. When I left Empire, I took six months off but I started it for three months. I needed to go create again but I was told that's a coveted time. I was going to ask you that question. What would be your advice? I'm going to give that advice that if you have that golden moment in between things, you take that time because it is great not to have that thing, but also at the same time it's a little tricky because you want to get creating.
Steve
You had children and I had young children too. You will never get that time again. Reasons, seasons, lifetime, kids are with me for a temporary time. You could always do something later in life. Colonel Sanders didn't start KFC until 65. Kids are only going to be with you for twenty years, make the most of that time.
Dustin
The next thing up was you started Hurricane Marketing Enterprises. I did a little reading up on you and I see that you help clients now double sometimes even triple their annual revenue in six months. Hurricane, how are we doing this?
Steve
Knowing the business and taking the business owners, helping them with what they lack so that they can either outsource it to somebody else or go out there and do it themselves and then generate the revenue. A big part of this business industry especially in the healthcare is referral base. You go to your doctor, you have a stomach ache, the doctor says you need to go see a gastroenterologist. They make a referral. The same thing goes here. If you want to get patients who have the greatest need, you have to get referrals from hospitals. You have to get referrals from rehabilitation centers. The average Joe starting one of these companies has no idea how to get those referrals. That's what I train them how to do. Say your average company out there doing $700,000, $800,000 a year, I teach you how to get the referrals that you've never received. All of a sudden you're getting five, ten referrals a week when you're used to getting one or two. I teach you how to convert even better. All of a sudden, you're going to double and triple your census in six months.
Dustin
Can you share a secret strategy or two about how we can be better at getting referrals?
Steve
Everything in any industry, forget healthcare for a second. It all comes down to power partners. Power partners is a concept that I actually created when I worked in the dairy. It's finding people who are going to the same place that you're trying to go to get business. For example, I spoke at a chamber event in my town. When I spoke there, there was somebody from Kumon which does the afterschool tutoring program and another person from Karate Dojo. I said, “You two should be power partners.” They said, “Why?” I said, “Because you're both targeting the parents of students and you probably have people that work with both of you. You should have a referral program between the two of you. You should be going to the township and talking to the school systems and sponsoring events together.” I gave them a whole business plan.
Afterwards, they became clients immediately to teach them how to master this program and that works. I developed this concept when I was in the dairy industry because I had to cover the whole state of New Jersey. Although New Jersey's a small state, it's still a state. I couldn't be everywhere. If I'm in Trenton, New Jersey, but there's a brand-new store in Jersey City, which is an hour-plus drive. I'm not going to be able to get in there. I was friends with the coffee distributor. I was friends with the Frito-Lay and the M&M and Mars distributor and the bread person and the Boar’s Head cheese and meats distributors. They would walk in, sell them their product and then say, “Do you have a milk supplier?” “No,” “You’ve got to talk to Steve.” I did the same for them. Every week I'm getting leads from them, they're getting leads from me and we're all capitalizing on it.
Dustin
Are you giving them a commission or a referral or maybe a gift? Is it a matter of lead flow?
Steve
Just lead flow. You don't have to get into the money and finance. I’d say stay out of it because then you're talking about contracts and then it becomes a slippery slope. You don't want to get the sleazy salesperson. Just switched the leads back and forth and remember, give in order to receive. If you give, give, give, people will give, give back and that's a true power partner.
Dustin
I see you as an amazing sales guy, a great business leader but you're also known as a marketing guru, especially in your circle. I'm curious to know your take on marketing. What are you showing these folks to do outside of referrals? What are some of your other strategies for growing a business?
Steve
The thing that I've been doing that’s helped grow my business the most from at least the internet marketing standpoint is creating content. Everybody talks about it and so many people don't want to put the time and effort. They don't want to do it but you have to create content. If you look up Steve The Hurricane or Home Care Marketing on YouTube right now or you look at Home Care Marketing on Google, you're going to find my videos. I've been putting out videos for eight years. No one in my space can touch me because I have hundreds of videos. The average Joe will search how to get referrals from a social worker, how to do a lunch and learn. All of a sudden, you'll see maybe an article here or article there, but then you'll see a video.
They watched the video for seven, eight minutes, “That was pretty good. Does this guy have anything else? He’s got hundreds of videos.” I love looking at my website when I see the traffic. You'll see one person come on the website. You always know when they're there for the first time because they will be there for 45 minutes and then my phone rings and they’re like, “I just spent 45 minutes of watching your videos.” As I said at one of my staff members, "Then we make a sale.” I can't stress it enough. Create good content. It's going to take time. Nothing is overnight, but you give it a good six months and you'll start to see a return. After about two years, all of a sudden that money starts flowing in and in your third year it just compounds.
Dustin
I’ve got to give you props on that even though we know each other or good friends, I went and watched one of those videos from 2012, Who is Steve Hurricane? It had that music in the background. You looked a little different, a little younger but it's very powerful. What do you say to that person that they’re hearing you, “This guy exudes confidence. You turn a camera on and he can be on.” What about someone that maybe isn't as forward? Maybe they're a little introverted, they're a little shy. Think about some of your clients there, what's your advice to get them on the camera? People that hate being on camera, that are shy.
Steve
You have to do it and it is not easy. Even for somebody as extroverted as I am, it was not easy at first. When I first went out there on the scene and I put my videos out, the comments that I saw. Some of the ones that hurt the most like a knife in the back or from people who I thought were friends of mine or peers in the industry. They’re like, “This is crazy. What's wrong with you? That's never going to work.” Some of my competitors who now respect me, but at first they were like, “That doesn't work. That's false.” My response was, “No, I lived that. That does happen. It may not have happened for you, but it happened to me.”
Those were definitely some doubting moments where I was down in the dumpster. I'm like, “Is this going to work? Am I too much for the healthcare industry because my personality is so big? I continued to move forward because for every person that was a hater, for every person that insulted me, for every person that put me down, there were nine others cheering me on. I tried to focus on the people who are like, “You can do this, Steve.” You've heard me talk about before and this is something I learned from my mother. You'll never soar with the eagles if you're hanging out with turkeys. It goes back to Tony Robbins. You are the sum of the five people you spend the most time with. Spend your time with people who are going to lift you up. Rising tides, lift all boats. That is something that I live my life by. I always try to focus on the positive. I understand the fact that 90% of people will love me, 10% will hate me no matter what and I can live with that.
Dustin
Weren't you doing Cocktail Hour? What was the thing?
Steve
It was Drink with the Hurricane. I started out with drinking wine in the videos and then I started getting lit up when I was filming. Because when you do a film session, you do seven to ten videos. I was getting lit drinking all that wine. I had to switch it to vodka. I had a Grey Goose bottle on the table, I had a Martini but it was water so I can get ten videos in and not be drunk because the wine was too much. Now, I switched it to coffee. There are a lot of people who are religious in the healthcare industry and it will turn them off, but it's all fun.
Dustin
You've grown this business to seven figures in a relatively short time. What are the keys to your growth, keys to your success?
Steve
I'll say first and foremost is drive and determination. You always have to be looking for the next thing and continue to move forward. I've gotten very good at planning my work and working my plan. I always work for about six months to twelve months in advance. My entire travel scheduled so far I've spent 63 nights in a hotel. I've been spending that much time in a hotel with my family and without my family, but it's a work-life balance I've created. You’ve got to plan your work and then work your plan and just stick to what you know works.
Dustin
Whenever I hear someone say they travel a lot, I’ve got to ask the follow-up question. Do you have any travel hacks if you’re on the road that much? What's your favorite one? What brings you Zen when you have to go through TSA?
Steve
I'm going to say the biggest travel hack for me personally is traveling with food. I bring food with me so that it can be a machine. I've learned to skip breakfast and do intermittent fasting. I only eat two times a day and then I avoid processed foods. “What are you talking about? How does food have anything to do with that?” If you're traveling as much as I'm traveling and you're constantly in an airport, in your car, in a hotel and all this other stuff, you have got to maintain your energy level. To keep your energy level high, you’ve got to put good in your body. I eat strictly vegetables, fruit and lean proteins and that's it. I have a 17.6% body fat and I'm 225 pounds. I'm an ox.
Dustin
You started a foundation. Tell us about it.
Steve
It's The Institute for Dignity and Grace. It's a nonprofit to give back to the elderly. When I think about my industry, healthcare and all the people who are in healthcare. You see the stuff on the news, the people who are getting molested or raped in a nursing home. The people who put a pillow over their head, and that's not all. That’s very small. That’s less than 1%. When you look at the way money is distributed in this country, 40% of the population is on Medicaid, which means that they're being paid for by the government and the Medicaid reimbursement is so low that these companies that accept Medicaid, they can't afford to get the best employees.
There are too many things that are happening out there. I started The Institute for Dignity and Grace to bring more awareness to the aging population because that is the largest demographic in the United States. There are certain nursing homes, there are certain assisted livings, there are certain groups out there that I wouldn't send an animal too and they need to be shut down. There are ones that are amazing. They need to replicate and reward the ones who are doing right and punish the ones that are doing bad because let's face it, that could be us one day. We're all going to get old one day. If we don't make changes, it's going to be ugly when our time comes.
Dustin
Hurricane, you've got so much on the plate, you're traveling, you've got these companies, you've got the foundation. What's the future look like? What are you most excited about?
Steve
I'm going to throw it out here. I'm only 38-years-old, but I'm going to retire at 45. You talked about WealthFit. I'm planning it for the future. House is going to be paid off soon, everything is rocking and rolling and setting aside for the future. My financial planner said to me, “Your future is set. Let's just work on the present.” I'm like, “Good.” I'm going to retire at 45 and become a full-time pastor. I want to be the next Joel Osteen or Billy Graham. Just work on saving souls for the rest of my life and serve the Lord. He has been so good to me. I give him all the glory. I'm not deserving of what I have. He gets everything.
Dustin
Where does this drive come from to be a full-time pastor?
Steve
It’s what I went to school for. I serve as a deacon under my pastor at Church. I preached a couple of Sundays. I'm on the praise team. I sing all the time. I actually talked at my Mastermind group, “The way of the world tells us that we should go get a job or go to school and work.” Work is the number one priority and you get your responsibilities and the things that you have to pay for it, which holds us to work. Then you take care of your family and you take care of your kids. If you're married, your spouse, if you had some time and then maybe yourself. If you even do believe then God and the universe. That’s what the world tells us.
Look at what happens in the world. One in three adults is on some antianxiety meds. Antianxiety meds are so ineffective that they make antianxiety meds for antianxiety. You have to take two or three to get over your depression. You have people who are self-medicating with drugs, alcohol, pornography, gambling, whatever it is that their vices are and they can't function. That's what society tells us we're supposed to do and that doesn't work. When I started to practice what I preach and this was in 2014. I had a moment where I fell on my knees and I surrendered everything to God. This was before I met you. You came into my life shortly after it so you're part of the miracle, the answer.
I surrendered and I said, “I went to school for this. I'm going to start living my life the way the Bible teaches me too.” First, I realized I’ve got to take care of myself because if I don't take care of myself, I'm not going to be around to take care of anybody else. I started putting myself second. My spouse, she's the most important person in this world to me. Nobody comes before my wife. My children are next, I wake up at 6:00 in the morning. I read scripture for fifteen minutes. I work out for an hour. I spend some time with my wife. We have a cup of coffee. We catch up in the morning. I see each of my kids. I give them a hug. I helped them get ready for the day. We make their lunches. I put them on the bus. By the time I stepped foot in my office, everything that matters most to me is taken care of, so now I can handle whatever the business throws at me because my life is in order. That's the secret to success.
Dustin
I want to move us into WealthFit round, which is my fancy name for rapid fire questions. What is your most worthwhile investment?
Steve
My most worthwhile investment has definitely been Speaking Empire. I did not reach the multiple seven figures until I found the right group to invest in and get the knowhow and then once you know it, run.
Dustin
What's that investment you don't want to talk about? What's that misstep “The Hurricane” made?
Steve
The misstep that I took I would say is trusting too many people. If I were to think of my biggest downfall is I'm a very trusting person. 90% of the time my instincts are correct, but I did have a couple of bad eggs along the way and it took me the wrong way. The biggest one that drove me crazy was the wrong accountant. I had an accountant. She was with me for four years. I ended up paying tens of thousands of dollars in coverage and taxes. She wasn't writing things off correctly and it costs me so much time, so much heartache and then switching. You have a multimillion-dollar company and you switch accountants, that headache took me six months to go through and it was worth it. It cost me $30,000 to do all the switch. If I hadn't made that mistake, it would have been different.
Dustin
What do you do to prevent yourself from walking down that road again, not just with an accountant but in general?
Steve
I sound board. Although I am the owner of the company and I have an ultimate say, I use all of the staff in my team as a sounding board. I talk about things that I plan on doing even if it's an idea in my head, “What do you guys think about this? What are you guys thinking about that?” Sometimes it backfires a little bit with like, “Is Steve going to do this?” I was like, “No, I'm just brainstorming out loud speaking with you.” By having my checks and balances, Nicole for example, who's my executive director, how can I run a multimillion-dollar company when I'm traveling 26 weeks out of the year? Because I have an executive director who's there in the office every single time. She comes to me maybe four or five times a year, but she's there running the business. She is the exact opposite of me. Every strength that I have is her weakness. Every weakness I have is her strength. If I'm thinking something, I go to her, she comes back to me. If it sounds good, we'll do it. If not, I nix it.
Dustin
When life is good and you want to splurge a little bit, what's your guilty spending splurge? What do you like to treat yourself?
Steve
I'm an Amazon addict. There are always two or three packages. There are probably fifteen packages at my door waiting for me when I get home. I'm going to say I love this place called Pier Village. It is a beach, maybe twenty minutes from where I live in New Jersey, right on the Atlantic Ocean. It’s very high-end. You see all the Aston Martins and the Lamborghinis come pulling up. I always go down there and I'll just spend $500,000 on a nice meal and a night out with the wife. Sometimes I bring the kids and we have a good time. That's usually what I like to do something like that.
Dustin
What have you become better at saying no to?
Steve
Many things. I'm going to say first and foremost, people who sap the life out of me. There are a lot of takers and some of them are family and some friends. I've distanced myself and it's not that I'm trying to distance myself on purpose, but I've learned. My wife and I talked about that instinctually if someone's physically hurting you, you're going to avoid that person. My instincts are up. If somebody is emotionally taxing me or draining on me, I've learned to avoid those people and I become good at saying, no, I don't have time for that. Be very careful with your time. There are only 168 hours in a week. I don't care if you're a homeless person on the street or Mark Cuban, one of the richest people in the world or anywhere in between. There are 86,400 seconds a day. How you spend them is up to you.
Dustin
You don't seem like a guy that has fear or self-doubt, do you?
Steve
You are correct. I have periods and moments of it, but that's where I go back with my faith. My faith is my rock. That is what gets me through everything. If I ever have a doubt, I always think Matthew 6:33, “Seek first the Kingdom of God and all things will be added to you.” I go to him and then trust him and he takes care of the rest. I swear to you. I'm a walking testimony. He takes care of everything. The answers come, the solution comes and the time is meant to be.
Dustin
Have you ever experience overwhelm?
Steve
That I definitely do.
Dustin
How do you get over it?
Steve
When I get over it, I take a look at the prioritizing. When I'm overwhelmed by something, what do I have to prioritize? Something that gets very overwhelming for people could be emails. I have about 1,200 emails that I have to check and sometimes that can get to me but I'm like, “I'm not going to get to it.” If it's that important, somebody in my company, somebody in my personal life can reach me and get to me. I'm going to move forward with what I have to get done.
Dustin
Hurricane, looking back over your life, I want you to define that important moment in your life. What I mean by that is a moment where you can look back and say, “If I had made a different decision, my whole life would be different.” What's that defining moment for you?
Steve
Besides the faith moment and 2014 with the business and everything and surrendering, I'm going to say it’s when I found my wife. It’s our very first date and I knew instinctually, as soon as that day ended, I gave her a kiss, she went back up to her apartment and the door closed. I said, “She's the one.” I know it. This is why I focused and put so much into my marriage, because our marriage was number one in this world. I love my wife and she loves me. When I was working at the company that I had sold, I got to a point where I was absolutely miserable. My wife saw me sitting down. She knew I was miserable. She knew that I was going through this whole internal conflict and she looks at me and she goes, “Start your business. You can do this. I trust you.” That's all I need. It's almost like my Rocky Balboa moment when Adrian has the son and he's like, “Maybe we can do a job.” She's like, “Win.” Rocky goes and beats Apollo Creed. I put my resignation in 30 minutes later. That was definitely a defining moment. My life would be completely different had I not done that.
Dustin
Hurricane, is there a question that I should have asked but I have not asked?
Steve
You covered it all. The only thing I could think of is what to do planning for the future. When I think about WealthFit, I always think about wealth and what's the difference between wealth and being rich? When you’re in wealth, you don't run out of money. Money just continues to come in there. That's where I always think about and you're investing. How can my money make money without me doing anything for it and understanding return on investment? I'm getting involved in real estate and senior housing industry, specifically with independent living, assisted living and memory care units, small cottages. It is absolutely amazing when you think about the Silver Tsunami. That's what's coming. There's going to be a huge need for it. It's more affordable, it's easier to manage and it's got a shelf life of three or four decades.
You can invest in something like that. You have money coming in every single month. Because of that initial investment, you won't get a return for three or four years. When you do, it's coming in every single month. Say my kids want to go to college or one of my two daughters is going to get married and who knows what they're going to be, a $250,000 wedding. I could sell a piece of one of these and get my $250,000 to pay for that wedding. Plan for your future, invest in yourself, invest in your future and live your life to the fullest.
Dustin
Hurricane, thanks so much for coming in and being on the show. For folks that want to keep tabs with you, follow the journey and check you out at 45 ministering around the world or wherever you will be. Where can folks find you?
Steve
Go to SteveTheHurricane.com. That's the easiest way to do it. You can see all of my different businesses. You could see my speaking career. You can find out about my nonprofit, everything from there.
Dustin
I truly appreciate you being here.
Steve
I love you. It's been a pleasure.

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