As the popular saying goes, “behind every man is a woman”. This speaks greatly when we take a look at the purchasing power women holds on all different products and services in the United States. That is why it is important to learn how to cater to this market and get the most out of it for your business. B2B sales and operations expert, Susan McVEa, shares to us how to sell and communicate with women. She lays down some mistakes business owners and sales people often commit when selling to women, giving some helpful tips and insights along the way to do better. Ultimately, she teaches the process, methodology, and mindset to properly get women to take action and invest in your product and service.
In this episode you’ll learn:
- The top mistakes businesses make when selling to women (1:09)
- How Susan built her team (11:25)
- How she overcomes fear and self-doubt (13:40)
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