As the popular saying goes, behind every great man is a great woman. This speaks volumes when we take a look at the purchasing power women hold on different products and services in the United States. This is why it’s important to learn how to cater to the female market and get the most out of it for your business. B2B sales and operations expert Susan McVea, shares to us how to sell and communicate with women. She explains mistakes business owners and sales people often commit when selling to women, giving some helpful tips and insights along the way. Ultimately, she teaches the process, methodology, and mindset to properly get women to take action and invest in your product and service.
In this episode you’ll learn:
- The top mistakes businesses make when selling to women (1:09)
- How Susan built her team (11:25)
- How she overcomes fear and self-doubt (13:40)
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