Lessons from the Most Successful Infomercial Brands of All Time
Rick Cesari is a pioneer from the direct response advertising industry since the early ‘90s and ‘80s. He has been behind iconic brands such as Juiceman, Sonicare, the George Foreman Grill, OxiClean, Clarisonic, Rug Doctor and GoPro.
He has helped companies go from next to nothing to over a billion dollars in sales in a few short years.
We are incredibly grateful to have him talking about how to grow a business through many different powerful strategies.
We talk about the billion-dollar branding: What makes for a great brand? How can you construct a great brand?
In addition, we talk about direct response, what that is, and why it's important. If you're just getting started, small business owners and entrepreneurs should call upon direct response to get the word out about your business.
In this age of video, it's important to be incredibly persuasive to get people to do the things that you want them to do, donate to your charity, invest in your business, and buy your product or service.
If you want to increase sales or spread a message, you are going to love this interview.
60 min
of Expert Training
30,000+
Students Enrolled
900+
Positive Reviews
Rick Cesari
Author of Building Billion Dollar Brands
A pioneer in the Direct Response advertising industry, Rick Cesari has used Brand Response strategies to help build many iconic brands from scratch such as Juiceman, Sonicare, The George Foreman Grill, OxiClean, Clarisonic, Rug Doctor, Momentus Golf and many others. Rick has helped take companies like GoPro from a start-up to over a billion dollars in sales in just a few short years. He is the author of “Buy Now, Creative Marketing that Gets Customers to Respond to You and Your Marketing“ and “Building Billion Dollar Brands”.
We're an online learning company offering hundreds of classes on personal finance, investing, & entrepreneurship.
Our mission is to make financial education simple, fun, & accessible to everyone.
We've been featured in:
Trusted by 30,000+ Members
4.9
4.9
Very Knowledgeable Trainers
This is knowledge you simply can't find collectively anywhere else. The trainers are very knowledgeable industry experts.
Answered All My Questions
The class answered ALL of my questions. I learned A LOT about how to make money work for me, rather than vice versa.
Engaging & Straightforward
WealthFit has a plethora of information on wealth generation and they make it engaging and straightforward.
Better Than University
I learned more from one class than all the years I spent studying finance at university.
One Class Changed My Life!
Great financial education, I learned so much. One class changed my life!
Take Every Class You Can
In depth information, given in a way that isn't overkill or boring. Take every class you can!