entrepreneurship

Become Your Own PR Agent And Get On TV

Yessenia Bailey

Social Media Director

You’ve seen it many times: an entrepreneur on TV promoting their product. Have you ever subsequently thought “why can’t that be me and my business?” 

If increasing your brand awareness and expanding your reach are your goals, then getting on-air should be a major part of your PR strategy. Doing so can:

  • Help you gain instant credibility for your brand
  • Help you reach a wider, more targeted audience

But how do you get on TV? 

How do you even start the process, let alone pitch your product in front of a camera? 

How to get on TV is the subject of the WealthFit Course Get On TV: How To Pitch To Producers & Land TV Coverage For Your Idea, Product, or Story, taught by Nicole Dunn, a former senior-level television producer who started her own PR firm — she is the Owner and President of Dunn Pellier Media — after seeing a lack in positive coverage in the media marketplace. 

In this article, we’ll break down a few of the key components she advises in the course to kick-start your TV campaign and get you and your product on TV — as soon as possible. 

How To Get On TV: First Steps

Find Your Angle 

If you’re wondering how to get on tv, it starts with finding your angle.

Marketers often talk about a brand’s Unique Selling Point (USP). It’s what makes your product stand out from its competitors. It’s the hook to attract the media and ultimately your consumers. 

Identifying your unique angle is the first step in this process as well as the key to helping you cut through the clutter in a saturated market. It can be used to position yourself as an expert in your field. 

Every media pitch you send out should capitalize on your unique messaging and be on-brand. TV producers are hungry for subject matter experts and are always on the lookout for new and interesting angles. 

Learning how to present your information to viewers and establishing your worth as an expert will help you book TV segments and generate more publicity for your brand. 

What is your angle? Write down a sentence or two before moving on to the next step. 

Build Key Relationships 

At the very heart of PR is the ability to build and maintain key relationships with the media. To leverage your media opportunities, you’ll need to be able to tap into your contacts to pitch your stories. 

But what if you’re just starting out? How do you get into TV without an “in”?

Local TV segments are often the starting point for developing a well-strategized TV media campaign.

Do some research into the types of shows you want to be featured on and whose content is in line with your subject matter. The goal is to send strategic, targeted pitches — not a pitch blast to every news station you can find. 

Take a minute to find a few types of shows that your brand and mission align with. 

Build Your Media List 

Next, let’s identify your media contacts from those shows you’ve identified. Doing this can be time-consuming and costly. 

There are several software companies that sell access to a database of bloggers and journalists across the media, but you also have a wealth of free resources at your fingertips. Google and LinkedIn can be great starting points for getting hold of the right people. 

Expand your list of potential opportunities by getting to know who covers what beat and start to take notes of the producers who are covering topic matter just like yours. 

Stay on top of what they’re working on and what segments they’re running. It’s a good idea to keep track of all potential media opportunities and update this list regularly.

Try to get hold of the producer’s direct contact details directly. If you can’t, see if there’s a contact form on the show’s website and initiate contact by sending through your elevator pitch as a starting point, or call the station and try to find out the best person to speak to.

Before moving on to the next step, create a brief media list or update one that you’ve already been working on. 

How To Create An Impressive Pitch

Now that you have your media list at the ready, it’s time to contact your media contacts. But before you do that, you need to perfect your pitch. 

With so many competing products and brands, it’s important that you find a way to cut through the clutter. Crafting an impressive pitch will help you achieve your goal of on-camera invitations and secure a TV interview.

As we’ve already covered, finding what makes your brand or product stand out is the hardest part, but it’s essential that you learn to create and craft a pitch that really connects with the audience. 

A compelling media pitch is one that grabs the reader’s attention from the get-go. Your email subject and pitch headline can make a huge difference to whether the rest of your pitch is even read. 

How To Write An Effective Pitch Headline

In her course, Nicole offers the following tips on writing an impactful headline:

Once you’re happy with your headline, you then need to build the meat of your pitch — an engaging story that communicates your hook. 

How To Write Your Pitch

Identifying an area of expertise in your brand is key to being seen as a credible expert, so think carefully about what you’re pitching. This is critical when wondering how to get on tv.

Tailor your pitch to the outlet you’re aiming for. Make your pitch relevant to their audience by pitching the story and not the product. Understand who their viewers are and think about what they can take away from your appearance.

Each show is slightly different from another, so it stands to reason that your pitch will be slightly different for each show and producer. Be aware that generic pitches rarely work. Your pitch needs to fit in with their segments, the style of their show, and their viewers. 

Keep Track Of Your Pitches

Sending an email might be your only opportunity to pitch your story or product, so don’t waste it. Stay on top of who you pitched which idea to and what follow up was made. If they haven’t responded after a couple of follow-ups, move on. 

If you hit their voicemail, leave a brief message of no longer than a minute and make sure your pitch rolls off your tongue. Practice what you want to say before you make the call, speak clearly, and leave your contact details. 

If It Doesn’t Work, Try Again

You can send a multitude of pitches and never get a callback. But don’t give up. 

The follow up is just as important as your initial pitch email. It’s a good idea to track your email to see who has opened them. This will help you gauge the impact of your subject header. 

Once you’ve sent out your pitch, wait two days before sending a follow-up, by replying to your original email with a short recap. 

Most producers don’t always have the time to respond to every email they receive so draw the line after your third email and reevaluate your pitch or your target media. 

Refine your pitch as you go along and look at ways to improve on it. Use any feedback you get to make it better before you send it to others. 

Lights, Action, Camera! 


So you received interest from one show, and you've booked a day to appear on camera. Now what?

Not everyone is a natural in front of the camera, but with media training, you can work t being better prepared for your first few appearances. TV trainers can offer you tips and tricks to appear more confident and help you resonate with your audience. If you don't have the resources for a TV trainer, here are a few tips.

Be The Expert You Say You Are

If you’re positioning yourself as a subject matter expert, then make sure you truly are one. Know your product and beat inside out. 

Be ready to get a last-minute call asking you to come on the show to comment on a story. Make sure you have something compelling to say and show. 

Rehearse Your Talking Points 

Before your appearance, practice what you are going to say. List 3-5 talking points, and figure out the best way to deliver exactly what you’d like to say. Practice these enough so that if you get nervous when the camera begins recording, you’ll have your talking points already embedded in your memory. 

Dress To Impress

Be aware that many eyes will be on you when the camera begins rolling. That’s why it’s critical to prepare your outfit. 

Match it with the style of the tv show’s on-air talent, as well as the brand you are representing. 

You’ve Done An Interview. Now What?

Now that you’ve completed your first interview, ask the producers for videos and images from the interview. 

Not only is this for social media promotion; it’s also for your media reel. 

When you approach a TV show in the future, present your media reel in your pitch to boost your credibility. 

Continue to build up your TV reel and get your name out there to land bigger and better TV segments. 

How To Get On TV

When thinking about how to get on TV, above all, don’t be afraid to try. If you don’t give it a shot, you’ll have a 0% success rate. Dip your feet in and start small and local before setting your sights on national TV shows. 

If you want to learn more about how to get on tv, watch the WealthFit Course Get On TV: How To Pitch To Producers & Land TV Coverage For Your Idea, Product, or Story, where you’ll learn:

  • How to build a 6-month PR timeline that takes you from zero to major TV appearance
  • How to craft a pitch for TV and get it into the right hands by navigating the hierarchy of any show
  • How to get easily land TV time by hosting events that are irresistible to the media

Share

Written By

Yessenia Bailey

Yessenia is the Social Media Director for WealthFit. Yessenia is the former owner and head trainer of FIT4MOM Ewa Beach, where she ran fitness classes at two different locations on the Hawaiian island of Oahu.

Read more about Yessenia

RELATED TRAINING

 in 

ENTREPRENEURSHIP

article
5 Ways To Get Financial Help Today If Your Business Has Been Impacted By Coronavirus

Learn how to apply for financial aid from the federal government, your state government, or privately funded grants. Plus, learn how to get relief from your bills today.

5 Ways To Get Financial Help Today If Your Business Has Been Impacted By Coronavirus

Cash Lambert

Read Now
podcast
Johnny Carson, PR & Celebrity Speakers

In this episode, Bruce Merrin of Bruce Merrin Celebrity Speakers shares tips on breaking into the speaking industry, developing a compelling message, networking with top executives, and his amazing journey since his humble beginnings at The Tonight Show Starring Johnny Carson.

Johnny Carson, PR & Celebrity Speakers

The “Money Train” Method

The “Money Train” Method

5 Steps to Generating Consistent Income as a Speaker, Consultant, or Salesperson

Mike Handcock & Landi Jac

Watch Now
article
11 Startup Ideas + How to Create Your Own

Learn how to come up with a killer idea for your first (or next) startup — plus check out these 11 awesome ideas you can model or replicate.

11 Startup Ideas + How to Create Your Own

Cash Lambert

Read Now
podcast
Internet Marketing, BIG Tech & The Future

In this forward thinking episode, Rich Schefren reveals the trends he's seen in the internet marketing arena, the actions he's taken to dominate online marketing, and the mission he's on to protect digital marketers and online entrepreneurs from the hidden agendas of BIG Tech Companies.

Internet Marketing, BIG Tech & The Future

podcast
Side Hustles: Amplify Your Earning Power

In a life changing episode, Chief Side Hustler, Nick Loper introduces us to odd jobs that can put more money in your pocket and shows us how side hustles can lead to a life filled with financial independence and time freedom.

Side Hustles: Amplify Your Earning Power

podcast
Secret Service, Corporate Drug Busts & The Money Train

From a secret service proposition to servicing entrepreneurs worldwide, join Dustin as he sits down with the dynamic Landi Jack as she reveals the secrets behind building a successful business leaders, getting leads, and developing relationships.

Secret Service, Corporate Drug Busts & The Money Train

article
Business Valuation: How Much is Your Business Worth?

Learn how to value any small business using this simple formula that applies a business’s EBITDA to it’s industry multiple.

Business Valuation: How Much is Your Business Worth?

Nathan Wade

Read Now
podcast
Digital Marketing, Partnerships & Podcasting!

Joe Fier & Matt Wolfe, hosts of the Hustle and Flowchart podcast, share how to create harmonious partnerships through podcasting.

Digital Marketing, Partnerships & Podcasting!

Personal Branding

Personal Branding

How To Create a Brand That Opens Big Doors, Attracts True Fans, and Makes Selling Easy

Michelle Villalobos

Watch Now
Product Branding

Product Branding

How To Create a Product Everyone Knows, Likes, Trusts … and Buys From

Rick Cesari

Watch Now
Credit Secrets for Entrepreneurs

Credit Secrets for Entrepreneurs

How To Use Business & Personal Credit To Launch Your Startup

Gerri Detweiler

Watch Now
podcast
Feeling Invincible, Marketing Martha Stewart & Dropping 76 Pounds!

Once Sayan Sarkar finally quit his full-time job, his side hustle business took off and generated 10x the amount of money he was making at his office job. He shares tips and tricks to how he was able to make this happen.

Feeling Invincible, Marketing Martha Stewart & Dropping 76 Pounds!

podcast
Born To Sell, Tripling Revenue & the Silver Tsunami

Are you investing in home care marketing? In this episode, The Hurricane explains why this industry is worth your hard-earned money.

Born To Sell, Tripling Revenue & the Silver Tsunami

Joint Venture Marketing

Joint Venture Marketing

How To Boost Your Sales Through Strategic, Low-Cost Marketing Partnerships

Ridgely Goldsborough

Watch Now
podcast
Conquering Cancer, Making Movies & Selling Businesses

This Cancerpreneur didn’t let the bad news of illness get in the way of his entrepreneurial spirit and positive mindset.

Conquering Cancer, Making Movies & Selling Businesses

Free PR

Free PR

The Hustler's Guide To Capturing Media Attention & Getting Eyeballs on Your Brand

Nicole Dunn

Watch Now
article
How To Build Your Business Credit Score — To Get Loans & Low Interest Rates

Learn how to build your business credit score so you can get access to business loans and credit cards with low interest rates.

How To Build Your Business Credit Score — To Get Loans & Low Interest Rates

Michelle Black

Read Now
article
Do You Have What It Takes To Be An Entrepreneur?

In her new book “Women with Money,” Jean Chatzky gives us the top 5 traits of successful entrepreneurs. [Excerpt]

Do You Have What It Takes To Be An Entrepreneur?

Jean Chatzky

Read Now
Start Your Own Amazon Store

Start Your Own Amazon Store

How To Launch Your First Product on Amazon.com

Jason Boyce

Watch Now
Start Your Own AirBnb Business

Start Your Own AirBnb Business

How To Claim Your Share of the Fast-Growing Short-Term Rental Market

Mark Kappelman & Steven Eshkenazi

Watch Now
article
How to Fund Your Business with Government Grants

Who doesn't want cash from their favorite Uncle Sam? Here's how you can find grants and fund your business with free government money.

How to Fund Your Business with Government Grants

Ian Chandler

Read Now
article
How Much Do You REALLY Need to Start a Business? The Answer is Less Than You Think.

Think starting a business takes TONS of money? It doesn’t have to. Here’s how you can build your empire without breaking the bank.

How Much Do You REALLY Need to Start a Business? The Answer is Less Than You Think.

Jon Westenberg

Read Now
article
Bootstrap Your Startup & Kickstart Your Success

Launching a startup without investors may seem like a one-way ticket to failure—but it’s one of the best ways to kickstart your business.

Bootstrap Your Startup & Kickstart Your Success

Ian Chandler

Read Now